Colloquial Breton: The Complete Course for Beginners has been carefully developed by an experienced teacher to provide a step-by-step course to Breton as it is written and spoken today. Combining a clear, practical and accessible style with a methodical and thorough treatment of the language, it equips learners with the essential skills needed to communicate confidently and effectively in Breton in a broad range of situations. No prior knowledge of the language is required. Colloquial Breton is exceptional; each unit presents a wealth of grammatical points that are reinforced with a wide range of exercises for regular practice. A full answer key, a grammar summary, bilingual glossaries and English translations of dialogues can be found at the back as well as useful vocabulary lists throughout. Key features include: A clear, user-friendly format designed to help learners progressively build up their speaking, listening, reading and writing skills Jargon-free, succinct and clearly structured explanations of grammar An extensive range of focused and dynamic supportive exercises Realistic and entertaining dialogues covering a broad variety of narrative situations Helpful cultural points An overview of the sounds of Breton Balanced, comprehensive and rewarding, Colloquial Breton is an indispensable resource both for independent learners and students taking courses in Breton. Audio material to accompany the course is available to download free in MP3 format from www.routledge.com/cw/colloquials. Recorded by native speakers, the audio material features the dialogues and texts from the book and will help develop your listening and pronunciation skills.

This book provides a practical and theoretical look at how media education can make learning and teaching more meaningful and transformative. This second edition includes more resources, photographs, and updated information as well as two new chapters: one exploring the pedagogical potential for using photography in the classroom and the other documenting a successful university course on critical media literacy for new teachers. The book explores the theoretical underpinnings of critical media literacy and analyzes a case study involving an elementary school that received a federal grant to integrate media literacy and the arts into the curriculum. Combining cultural studies with critical pedagogy, critical media literacy aims to expand the notion of literacy to include different forms of mass communication, information communication technologies, and popular culture, as well as deepen the potential of education to critically analyze relationships between media and audiences, information, and power. This book is a valuable addition to any education course or teacher preparation program that wants to promote twenty-first century literacy skills, social justice, civic participation, media education, or critical uses of technology. Communications classes will also find it useful as it explores and applies key concepts of cultural studies and media education.

Words and images can harmonize to clarify meaning in a variety of texts. This interdisciplinary work presents practitioners, researchers, creative artists, and teachers discussing how we process and develop meaning from words and images. This study is especially important for writers and designers working in electronic communication environments, where the marriage of words and images challenges traditional training.

Ranging from theory to practice, chapters examine both cognitive issues and aesthetic concerns. This book explores topics such as: DEGREESL DEGREESDBLHuman processing of images and text DEGREESDBLThe roles of written language in project development in the arts DEGREESDBLUses of images and visual thinking by writers DEGREESDBLHow the ways in which words and images convey meaning can be both different and complementary DEGREESLProfessionals, teachers, and students will be understand more effective uses of text and visual displays, and today's writer or designer will learn to clarify complex ideas by controlling the intersections of words and images.

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director "Advertising Age" "Holy smoke This is amazing A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor "Target Marketing" Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is "Phrases That Sell." It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, "Phrases That Sell" covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more In this book you'll find:

• 5,000+ sales phrases for consumer and business-to-business products and services
• a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
• a special section on the seven steps to writing winning slogans
• Expert advice on how to target your message to specific audiences

In this first book-length treatment of collaborative writing in second language (L2) classrooms, Neomy Storch provides a theoretical, pedagogical and empirical rationale for the use of collaborative writing activities in L2 classes, as well as some guidelines about how to best implement such activities in both face-to-face and online mode. The book discusses factors that may impact on the nature and outcomes of collaborative writing, and examines the beliefs about language learning that underpin learners' and teachers' attitudes towards pair and group work. The book critically reviews the available body of research on collaborative writing and identifies future research directions, thereby encouraging researchers to continue investigating collaborative writing activities.

'There is nothing mysterious about voice work. We all breathe and use our voices daily and mostly do so without thinking about it. If we want to become skilled voice users, we need to start by learning how the voice works - and how we can work in tandem with that function.' Developing Your Voice bridges the gap between voice science and practical voice use where detailed and tangible exercises receive thoughtful scientific explanations. Developing Your Voice allows you, from any starting point, to systematically work with your own voice. The exercises have their basis in the foundation for all voice use - body awareness and breathing. This training will help you access a free, smooth and sustainable voice with the flexibility to express yourself, be it in your personal or professional life. Developing Your Voice concludes with a chapter showing how the vocal technique meets practical uses in text and acting. Harald Emgard started as an actor and later took an interest in teaching. He is a registered speech-language pathologist with a wealth of experience of teaching actors, musical actors and opera singers. Harald has held the position of Senior Lecturer in voice and speech at some of the most prestigious theatre academies in Sweden. You can see his former students on stage and screen in Sweden, Berlin, London's West End and Hollywood.

The Olympic torch relay held before the 2008 Games was the moment when East met West on the media stage. This book analyses the torch relay and its representation, offering a discursive construction of Olympic ideology by and through the media in both East and West. The author argues that the discourse used by the media in different social contexts reflected the diversity of ideologies and cultural values with which the Olympic flame was imbued. A corpus-based Discourse-Historical Approach in Critical Discourse Analysis (DHA-CDA) is applied to media discourse in the United Kingdom and in China to examine the complexity, contradiction and conflicts in linguistic interpretations of Olympic ideology. Corpora drawn from the China Daily, BBC News and The Guardian are described, interpreted in their linguistic contexts, and then explained in terms of the broader historical and socio-political contexts surrounding the dynamic life of the Olympic torch relay. This unique study sheds light on the significance of the Olympic Games for East-West media discourse and analysis.

This book has won the 2015 Top Book Award from the NCA African American Communication and Culture Division (AACCD) of NCA Home with Hip Hop Feminism brings together popular culture and the everyday experiences of black women from the hip hop generation to highlight the epiphanic moments when the imagined and real body converge or collide. To date, there are no books devoted exclusively to black women that integrate performance auto/ethnography and media studies from a hip hop feminist perspective. This book serves as a three-sided intervention against a textually dominated feminist media studies, a white-centered feminist third wave theory, and a masculinist hip hop cultural project. Aisha S. Durham not only reclaims her voice in these three spaces, she also rewrites her hip hop history by returning to the intellectual, cultural, and physical places she calls home. The book will appeal to undergraduate and graduate students interested in media and cultural studies, race and ethnic studies, and gender and sexuality studies.

Writing tends to make people anxious, and with good reason. The first sentence of a job application letter can consign it to the bin. A speech intended to rouse can put a room to sleep. A mistimed tweet can cost you your job. And a letter to a beloved may aim to convey feelings of tenderness but end up making the recipient laugh rather than melt.

In this complete guide to persuasive writing, Sam Leith shows how to express yourself fully across any medium, and how to maximise your chances of getting your way in every situation. From work reports to Valentine cards, and from emails of condolence to tweets of complaint, Leith lays bare the secrets to successful communication, eloquence and off- and online etiquette. How do you write a job application, a thank-you card, or an email to your bank manager, to your children's headteacher, to your clients or your boss? How do you prepare a speech to win the argument, get the vote of confidence, or embarrass the bridegroom? Getting these things right - or wrong - can be life-changing.

Succinct treatments of the most general principles of style and composition, as well as examinations of specific modes of address (What is a subtweet? How do I write a moving elegy?) are accompanied by concrete and well-illustrated dos and don'ts and examples of wins and fails. Astute, sprightly and illuminating, Write to the Point will give you the skills and confidence you need to get your message across on every occasion.

This book provides a contemporary and critical examination of the theoretical and pedagogical impact of Michael Byram's pioneering work on intercultural communicative competence and intercultural citizenship within the field of language education and beyond. The chapters address important theoretical and empirical work on the teaching, learning, and assessment of intercultural learning, and highlight how individual language educators and communities of practice enact intercultural learning in locally appropriate ways. The book offers comprehensive, up-to-date and accessible knowledge for researchers, teachers, teacher-trainers and students.

Through the application of self-determination theory (SDT) to research and practice, this book deepens our understanding of how autonomous language learning can be supported and understood within environments outside of the classroom. Theoretical, empirical and practice-focused chapters examine autonomy support in a range of contexts and settings, dealing with learning environments and open spaces, communities and relationships, and advising and self-access language learning. They reveal what occurs beyond the classroom, how socializing agents support autonomous motivation and wellness, and how SDT can enhance our understanding of supporting language learner autonomy. It will be of interest to language teachers, university lecturers and learning advisors who are providing support outside the classroom, as well as to graduate students and researchers who are working in the fields of applied linguistics and TESOL.

This popular, comprehensive theory-to-practice text helps teachers understand the task of writing, L2 writers, the different pedagogical models used in current composition teaching, and reading-writing connections. Moving from general themes to specific pedagogical concerns, it includes practice-oriented chapters on the role of genre, task construction, course and lesson design, writing assessment, feedback, error treatment, and classroom language (grammar, vocabulary, style) instruction. Each chapter includes Questions for Reflection, Further Reading and Resources, Reflection and Review, and Application Activities. An ideal text for L2 teacher preparation courses and in-service writing instructors, the text offers an accessible synthesis of theory and research that enables readers to see the relevance of the field's knowledge base to their own present or future classroom settings and student writers. New to the Fourth Edition: Updated with new research, theory, and developments to the field throughout the text Visually accessible layout and design for improved reader navigability Expanded attention to technological affordances for writing pedagogy Stand-alone reference list in each chapter Support Material with activities and resources from the text also available on the book's webpage at www.routledge.com/9780367436780

This book presents an overview of the wide variety of digital genres used by researchers to produce and communicate knowledge, perform new identities and evaluate research outputs. It explores the role of digital genres in the repertoires of genres used by local communities of researchers to communicate both locally and globally, both with experts and the interested public, and sheds light on the purposes for which researchers engage in digital communication and on the semiotic resources they deploy to achieve these purposes. The authors discuss the affordances of digital genres but also the challenges that they pose to researchers who engage in digital communication. The book explores what researchers can do with these genres, what meanings they can make, who they interact with, what identities they can construct and what new relations they establish, and, finally, what language(s) they deploy in carrying out all these practices.

The balance struck in this volume between discussion of theory and reports on and suggestions for practice make it an invaluable collection for all those engaged in researching and teaching academic writing. Most of the contributions present work influenced by systemic functional linguistics, but the collection will also be of interest to those adopting alternative approaches.' Martin Hewings, Senior Lecturer, English Department, University of Birmingham and Co-Editor, English for Specific Purposes. This book presents international research by renowned linguists and second language experts across different languages on issues surrounding Academic Writing. Academic Writing is an important skill for students entering tertiary education to learn. Each discipline has its own rules and formulae of acceptable academic and pedagogic discourse, and the essays collected in this volume analyze how these vary according to subject. Using a primarily Systemic Functional Linguistic approach, the contributors foreground the relations between academic writing and the social, cultural and educational context in which such written discourse is undertaken.This volume covers the writing not only native speakers of the language in which they are being taught, but also that of those to whom the language of pedagogy is secondary. Academic Writing uses case studies drawn from EFL students, the affect of the International English Language Testing System on academic writing, the role of technology in pedagogic discourse, writing within specific disciplines and across different subjects, the problems of constructing an evaluative stance in academic writing, and technical writing in a second language.

Filled with practical advice from an award-winning playwright, with a range of resources to guide you in the craft and business of theatre writing, The Art of Writing for the Theatre provides everything you need to write like a seasoned theatre professional, including: * how to analyze and break down a script * how to write a wide range of plays * how to critique a theatre production * how to construct and craft critical essays, cover letters, and theatrical resumes This thorough introduction is supplemented with exercises and new interviews with a host of internationally acclaimed playwrights, lyricists, and critics, including Marsha Norman, Beth Henley, Lyn Gardner, Octavio Solis, Ismail Khalidi, and David Zippel, among many others. Accompanying online resources include playwriting and script analysis worksheets and exercises, an example of a playwriting resume, and critical points to consider on playwriting, design, acting, directing and choreography.

A Practical Guide for Scholarly Reading in Japanese is an innovative reference guide for scholars specializing in Asian studies, with a special focus on Chinese studies. The book aims to prepare those scholars to conduct research with primary sources from a variety of genres in the 20th century. The book contains concise descriptions of grammar points essential for reading scholarly writings in Japanese and exercises based on excerpts taken from prominent Japanese scholarly texts. Each exercise reading provides a list of vocabulary and explanations of expressions. The reading materials provided mainly cover Chinese history, comparative literature, religion, and culture. The book can be used as a textbook or self-study guide for scholars of Asian studies, as well as students who have completed two years of basic language learning and need to learn to read scholarly Japanese.

Exam Essentials Practice Tests provide students with an invaluable combination of exam information, task guidance and up-to-date exam practice. This revised edition provides updated tests along with two completely new tests written by experts in the field and are at least the same level as the real Cambridge English exam. Students can be confident that if they do well in the Practice Tests, they'll do well in the real exam

The Most Comprehensive writing resource a teacher can own! 300 "Quickwrites"; a calendar of 25 topics each month for short, daily practice; 209 story starters and titles for longer, more formal writings; 151 reproducible writing forms. 12 monthly sections.

This volume describes in detail teaching philosophies, curricular structures, research approaches and organizational models used in European countries. It offers concrete teaching strategies and examples: from individual tutorials to large classes, from face-to-face to web-based teaching, and addresses educational and cultural differences between writing instruction in Europe and the US.

This book provides critical perspectives on issues relating to writing norms and assessment, as well as writing proficiency development, and suggests that scholars need to both carefully examine testing regimes and develop research-informed perspectives on tests and testing practices. In this way schools, institutions of adult education and universities can better prepare learners with differing cultural experiences to meet the challenges. The book brings together empirical studies from diverse geographical contexts to address the crossing of literacy borders, with a focus on academic genres and practices. Most of the studies examine writing in countries where the norms and expectations are different, but some focus on writing in a new discourse community set in a new discipline. The chapters shed light on commonalities and differences between these two situations with respect to the expectations and evaluations facing the writers. They also consider the extent to which the norms that the writers bring with them from their educational backgrounds and own cultures are compromised in order to succeed in the new educational settings.

This book provides critical perspectives on issues relating to writing norms and assessment, as well as writing proficiency development, and suggests that scholars need to both carefully examine testing regimes and develop research-informed perspectives on tests and testing practices. In this way schools, institutions of adult education and universities can better prepare learners with differing cultural experiences to meet the challenges. The book brings together empirical studies from diverse geographical contexts to address the crossing of literacy borders, with a focus on academic genres and practices. Most of the studies examine writing in countries where the norms and expectations are different, but some focus on writing in a new discourse community set in a new discipline. The chapters shed light on commonalities and differences between these two situations with respect to the expectations and evaluations facing the writers. They also consider the extent to which the norms that the writers bring with them from their educational backgrounds and own cultures are compromised in order to succeed in the new educational settings.

This book supports writing educators on college campuses to work towards linguistic equity and social justice for multilingual students. It demonstrates how recent advances in theories on language, literacy, and race can be translated into pedagogical and administrative practice in a variety of contexts within US higher educational institutions. The chapters are split across three thematic sections: translingual and anti-discriminatory pedagogy and practices; professional development and administrative work; and advocacy in the writing center. The book offers practice-based examples which aim to counter linguistic racism and promote language pluralism in and out of classrooms, including: teacher training, creating pedagogical spaces for multilingual students to negotiate language standards, and enacting anti-racist and translingual pedagogies across disciplines and in writing centers.

This book supports writing educators on college campuses to work towards linguistic equity and social justice for multilingual students. It demonstrates how recent advances in theories on language, literacy, and race can be translated into pedagogical and administrative practice in a variety of contexts within US higher educational institutions. The chapters are split across three thematic sections: translingual and anti-discriminatory pedagogy and practices; professional development and administrative work; and advocacy in the writing center. The book offers practice-based examples which aim to counter linguistic racism and promote language pluralism in and out of classrooms, including: teacher training, creating pedagogical spaces for multilingual students to negotiate language standards, and enacting anti-racist and translingual pedagogies across disciplines and in writing centers.