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Books > Reference & Interdisciplinary > Communication studies
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Carrying a Torch - The Beijing Olympic Torch Relay in the British and Chinese Media (Paperback, New edition)
Loot Price: R1,761
Discovery Miles 17 610
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Carrying a Torch - The Beijing Olympic Torch Relay in the British and Chinese Media (Paperback, New edition)
Series: New Approaches to Applied Linguistics, 2
Expected to ship within 9 - 15 working days
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Total price: R1,781
Discovery Miles: 17 810
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The Olympic torch relay held before the 2008 Games was the moment
when East met West on the media stage. This book analyses the torch
relay and its representation, offering a discursive construction of
Olympic ideology by and through the media in both East and West.
The author argues that the discourse used by the media in different
social contexts reflected the diversity of ideologies and cultural
values with which the Olympic flame was imbued. A corpus-based
Discourse-Historical Approach in Critical Discourse Analysis
(DHA-CDA) is applied to media discourse in the United Kingdom and
in China to examine the complexity, contradiction and conflicts in
linguistic interpretations of Olympic ideology. Corpora drawn from
the China Daily, BBC News and The Guardian are described,
interpreted in their linguistic contexts, and then explained in
terms of the broader historical and socio-political contexts
surrounding the dynamic life of the Olympic torch relay. This
unique study sheds light on the significance of the Olympic Games
for East-West media discourse and analysis.
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