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Twitter and Society (Hardcover, New edition)
Loot Price: R3,781
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Twitter and Society (Hardcover, New edition)
Series: Digital Formations, 89
Expected to ship within 12 - 17 working days
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This book has won the CHOICE Outstanding Academic Title award 2014.
Since its launch in 2006, Twitter has evolved from a niche service
to a mass phenomenon; it has become instrumental for everyday
communication as well as for political debates, crisis
communication, marketing, and cultural participation. But the basic
idea behind it has stayed the same: users may post short messages
(tweets) of up to 140 characters and follow the updates posted by
other users. Drawing on the experience of leading international
Twitter researchers from a variety of disciplines and contexts,
this is the first book to document the various notions and concepts
of Twitter communication, providing a detailed and comprehensive
overview of current research into the uses of Twitter. It also
presents methods for analyzing Twitter data and outlines their
practical application in different research contexts.
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