Intercultural Business Communication and Simulation and Gaming Methodology (Paperback, New edition)

This book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.

General

Imprint:	Verlag Peter Lang
Country of origin:	Switzerland
Series:	Linguistic Insights, 83
Release date:	November 2009
First published:	2010
Editors:	Carmen Marimon-Llorca • Chelo Vargas-Sierra • Victoria Guillen-Nieto
Dimensions:	220 x 150 x 14mm (L x W x T)
Format:	Paperback
Pages:	392
Edition:	New edition
ISBN-13:	978-3-03-911688-1
Categories:	Books > Language & Literature > Language & linguistics > General Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > General Books > Social sciences > Education > Organization & management of education > General Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > General Promotions
LSN:	3-03-911688-6
Barcode:	9783039116881

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