Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA's Corporate Partner Program, which employed companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large. Host was involved with the construction of Rupp Arena, the Kentucky Horse Park, and the KFC Yum! Center. But few know his full story. Changing the Game is the first complete account of the entrepreneur's professional life, detailing his achievements in sports radio, management, and broadcasting; his time in minor league baseball, real estate, and the insurance business; and his foray into Kentucky politics, including his appointments under governors Louie B. Nunn and Ernie Fletcher. This memoir provides a behind-the-scenes look at the growth of big-time athletics and offers solutions for current challenges facing college sports.

Success, failure, heroism, stupidity, talent, skulduggery - Upton Park has seen it all. If supporting his club for fifty years has taught Brian Williams one thing it's that football fans defi nitely need a sense of humour - how else would they cope with the trials and tribulations that are part and parcel of cheering on their team? In this frank and funny take on the travails of a die-hard football supporter, Williams takes a nostalgic look back at some of the great players, great triumphs and great calamities that have marked West Ham's time at Upton Park, exploring the club's influence on its fans, the East End and football as a whole over the course of a lifetime. A Fever Pitch for the Premier League generation, Nearly Reach the Sky is an anecdotal journey through the seminal goals, games, fouls and finals, told with all the comedy, tragedy and irrationality fans of any team will recognise. This is a witty, fond, passionate and poignant tribute to the end of an era at Upton Park, as well as a universal meditation on the perks and perils of football fandom.

This text gives readers the chance to experience the unique character and personalities of the African American game of baseball in the United States, starting from the time of slavery, through the Negro Leagues and integration period, and beyond. For 100 years, African Americans were barred from playing in the premier baseball leagues of the United States-where only Caucasians were allowed. Talented black athletes until the 1950s were largely limited to only playing in Negro leagues, or possibly playing against white teams in exhibition, post-season play, or barnstorming contests-if it was deemed profitable for the white hosts. Even so, the people and events of Jim Crow baseball had incredible beauty, richness, and quality of play and character. The deep significance of Negro baseball leagues in establishing the texture of American history is an experience that cannot be allowed to slip away and be forgotten. This book takes readers from the origins of African Americans playing the American game of baseball on southern plantations in the pre-Civil War era through Black baseball and America's long era of Jim Crow segregation to the significance of Black baseball within our modern-day, post-Civil Rights Movement perspective. Presents a wide variety of original materials, documents, and historic images, including a never before published certificate making Frederick Douglass an honorary member of an early Black baseball team and author-conducted personal interviews Chronological chapter organization clearly portrays the development of Black baseball in America over a century's time Contains a unique collection of period photographs depicting the people and sites of Black baseball A topical bibliography points readers towards literature of Black baseball and related topics

The name 'Everton' has a kind of mystical quality that you just don't get with any other team. The club embodies a fantastic footballing tradition: since 1878, Everton have played more top-flight league games than any other English team and have won the League title nine times. Great players like Dixie Dean, Alex Young, Alan Ball and Howard Kendall have all sworn allegiance and taken Everton to their hearts. For those who know their history, no club compares to Everton.

Drawing on the expertise of leading academics and practitioners, this Research Handbook provides comprehensive analysis of the EU's involvement in sport. Structured around the key themes used by the EU Commission in the field of sport, namely sport in society, the economic dimension of sport and the organization of sport, this Research Handbook is the definitive assessment of modern EU sports law and policy. The initial contributions explore the origins and sources of EU sports law and policy to provide context, while the remaining chapters address the Commission's key themes. Contributors explore the key cases shaping EU sports law, such as Walrave, Bosman and Meca-Medina, whilst also assessing the key contemporary issues concerning the relationship between sport and the EU. Demonstrating how and why sport can make a difference to the socio-economic well-being of the EU, this Research Handbook will be stimulating reading for sports lawyers and administrators as well as students of sports law, sports policy and sports business, and politicians and civil servants in this sector. Contributors include: J. Anderson, W. Andreff, S. Boyes, A. Cattaneo, J.-L. Chappelet, C. Coors, N. De Marco, M. de Wolff, B. Garcia, J. Kornbeck, S. O'Conaill, L. O'Leary, R. Parrish, N. Partington, K. Pijetlovic, S. Schenk, E. Szyszczak, A. Tsoukala, S. Van den Bogaert, A. Vermeersch, S. Weatherill

Open spaces, sport and outdoor recreation are important components of people's lives. They provide many cultural, social, economic and environmental benefits and contribute positively to physical and mental health. Everyone, particularly children, the elderly and those with disabilities, should have easy access to open space and the opportunity to participate in sport and outdoor recreational pursuits. The primary purpose of sports parks is to provide for organised sports and physical activity. These spaces need to function with a high degree of organisation and should cater for sports uses ranging from junior team training to major competitive events, at both the local and city-wide levels. This impressive book features the newest design projects from designers around the world, and offers new and exciting ideas for sports park landscape design.

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

Get ready for the race of your life... This is what it feels like when I'm running. When I'm running fast, I feel free. 12-year-old Lili is determined to defeat her arch rival in front of the Queen during her school's anniversary celebrations. Adopted from China as a baby, Lili also has personal challenges to overcome, but when her training is thrown into chaos by events outside her control, she realises that she must choose between family and the race of her life. Meanwhile in 1944, Eric Liddell, hero of the 1924 Olympics, finds himself in a war zone. Separated from his family, he is getting ready to run his final race in a prison camp in China when his lifelong principles are challenged by the imprisoned children he is trying to help... Praise for The Race 'Not your typical happily ever after, Roy has written a wonderfully relatable and inclusive tale, where all are welcome, and the beauty of sport brings everyone together in the end. There are life lessons to be learned in this inspiring story with friendship at its heart.' SHAUNAGH BROWN International Rugby Player and Former Commonwealth Games Athlete

Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events. Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students.

This book examines the changing nature of opposition to bidding for and hosting the Olympic Games in contemporary American cities. It explores and critiques the process by which cities bid for the Olympics in the current context of the International Olympic Committee's changing bid requirements and from the social justice perspectives of Olympics opponents. Using detailed case studies of the Olympic bids in Chicago, Boston, and Los Angeles, it shows how opposition to bidding for and hosting the Olympics has changed dramatically in American cities.

From professional team sports to international events such as the Olympics and Tour de France, the modern sports industry continues to attract a large number of spectators and participants. This book, edited by John K. Wilson and Richard Pomfret, analyzes the economic evolution of sports over the last 150 years, from a pastime activity to a big business enterprise. It begins at a time when entrepreneurs and players first started making money from professional sports leagues, through to the impact of radio and TV in the twentieth century, and on to the present day. Using examples from sports across the world, the chapters cover such important issues as player migration, labor market restrictions, stadium arrangements and the rise and fall of workplace provisions. Unlike most sports economic texts, the contributors featured here provide insights into the historical origins of many practices and policies peculiar to the industry. This historical perspective casts light onto the development of practices, such as labor market regulations and public policies, which have become more prevalent in the modern age. The non-technical, user-friendly nature of this book will appeal to many students, particularly those enrolled in sports economics courses - a field of study which is increasingly common. Academics will also find this book to be a timely reference for their research and teaching. Contributors include: L. Borrowman, A. Carter, J. Cranfield, L. Frost, A.K. Halabi, K. Inwood, A. Kawaura, S. La Croix, M. Lightbody, J.-F. Mignot, R. Pomfret, J.A. Ross, W. Vamplew, J.K. Wilson

What does an athlete do when she is not allowed to take the start of the Olympic finals because of a positive doping test or he is not allowed to compete at the Games for reasons of nationality? He or she brings the case before the ad hoc Division of the Court of Arbitration for Sport, an arbitral body first created on the occasion of the 1996 Games in Atlanta, which is present on site and resolves all disputes within 24 hours. Written by its former President, who teaches and practices international dispute resolution in Geneva, Switzerland, this book tells the story of the ad hoc Division from Atlanta to Sydney over Nagano. It gives an account of the cases resolved, discusses the Arbitration Rules, and explains the practical operation of the Division. It also reviews all the main arbitration law issues which the Division faces, including jurisdiction, arbitrability, due process, the choice and proof of the applicable substantive rules, the remedies against the award, as well as some sports law issues, such as field of play rules or strict liability for doping offenses.

The London 2012 Olympics and Paralympics will be the biggest single sporting event in the UK in our lifetimes. The memories of that summer of sport will remain with us forever, but what did those four weeks tell us about ourselves, our society's values and its possibilities? This collection of critical reflections is not anti-Olympics nor against sport. The writers instead imaginatively address the reality of the Games' impact, question what the ceremonies and Team GB represented, and deconstruct the organisers' claims of economic regeneration and boosting participation. This an essential and exciting read for all who understand and appreciate that London 2012 meant something, but are unsure what. Contributors include world-class experts in Olympism, writers and journalists who reported on and were inspired by the Games, social and cultural critics, sports policy consultants and sport campaigners. Contributors: Yasmin Alibhai-Brown, Barbara Bell, Billy Bragg, Ben Carrington, Anne Coddington, Gareth Edwards, Bob Gilbert, Eliane Glaser, David Howe, Kate Hughes, Suzanne Moore, Mark Perryman, Gavin Poynter, David Renton, Andrew Simms, Mark Steel, Alan Tomlinson, Zoe Williams. Mark Perryman is the author of the widely acclaimed Why the Olympics Aren't Good For Us And How They Can Be. During London 2012 he was a frequent media commentator on the politics of the Games. Mark is a Research Fellow in sport and leisure culture at the University of Brighton and author of a number of books on football, Englishness and national identity. He is also co-founder of the self-styled 'sporting outfitters of intellectual distinction' aka www.philosophyfootball.com.

This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller

Though basketball dates back more than 120 years, it did not make its Olympic debut until 1936. The presence of basketball at the Berlin games that year was due in large part to the creation of the International Basketball Federation (FIBA) in 1932 and the organization of the European Championship in 1935. In the European Championship s inaugural competition, ten teams participated; since then, as basketball has increased in popularity across the continent, the championship has expanded considerably. In the most recent European Championship popularly called Eurobasket 36 teams competed. In European Basketball Championship Results: Since 1935, Tomasz Malolepszy charts the growth and expansion of this popular sport in Europe with a complete statistical history of both the men s and women s competition. For the first time ever, basketball fans can find detailed results, rosters, medalists, and standings for the European Championships all in a single volume. In addition, this book contains a list of interesting records, many of which have never before been published. European Basketball Championship Results is a valuable resource for any basketball fan, journalist, or researcher. Companion volumes to this book include European Soccer Championship Results: Since 1958, European Ice Hockey Championship Results: Since 1910, and European Volleyball Championship Results: Since 1948."

This book focuses on the ground-breaking coverage of the London 2012 Paralympic Games by the UK's publicly owned but commercially funded Channel 4 network, coverage which seemed to deliver a transformational shift in attitudes towards people with disabilities. It sheds important new light on our understanding of media production and its complex interactions with sport and wider society. Drawing on political economy and cultural studies, the book explores why and how a marginalised group was brought into the mainstream by the media, and the key influencing factors and decision-making processes. Featuring interviews with key people involved in the television and digital production structures, as well as organisational archives, it helps us to understand the interplay between creativity and commerce, between editorial and marketing workflows, and about the making of meaning. The book also looks at coverage of the Rio Paralympics, and ahead to the Tokyo Games, and at changing global perceptions of disability through sport. This is fascinating reading for any advanced students, researchers, or sport management or media professionals looking to better understand the media production process or the significance of sport and disability in wider society.