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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations

Volleyball - An Ethnographic Drama (Paperback): Adrian Blackledge, Angela Creese Volleyball - An Ethnographic Drama (Paperback)
Adrian Blackledge, Angela Creese
R1,059 R575 Discovery Miles 5 750 Save R484 (46%) Ships in 10 - 15 working days

This book is both research report and performance piece. Here is a team of researchers as they study communication on the volleyball court. And here are the voices and actions of the volleyball coach and his players as they practise and play. Research in process and research findings are represented in a play script which brings vividly to life both ethnographic research methods and communication in the world of sport. This highly original book adds innovation and imagination to the representation of language in social life.

The Dirtiest Race in History - Ben Johnson, Carl Lewis and the 1988 Olympic 100m Final (Paperback): Richard Moore The Dirtiest Race in History - Ben Johnson, Carl Lewis and the 1988 Olympic 100m Final (Paperback)
Richard Moore 1
R397 Discovery Miles 3 970 Ships in 10 - 15 working days

'A captivating and detailed account ... it reads like a thriller, which is exactly the right tone to adopt by author Richard Moore for a story dripping with skulduggery and intrigue ... compelling' The Sunday Express The 1988 Seoul Olympics played host to what has been described by some as the dirtiest race of all time, by others as the greatest. The final of the men's 100 metres at those Olympics is certainly the most infamous in the history of athletics, and more indelibly etched into the consciousness of the sport, the Olympics, and a global audience of millions, than any other athletics event before or since. Ben Johnson's world-record time of 9.79 seconds - as thrilling as it was - was the beginning rather than the end of the story. Following the race, Johnson tested positive, news that generated as many - if not more - shockwaves as his fastest ever run. He was stripped of the title, Lewis was awarded the gold medal, Linford Christie the silver and Calvin Smith the bronze. More than two decades on, the story still hadn't ended. In 1999 Lewis was named Sportsman of the Century by the IOC, and Olympian of the Century by Sports Illustrated. Yet his reputation was damaged by revelations that he too used performance-enhancing drugs, and tested positive prior to the Seoul Olympics. Christie also tested positive in Seoul but his explanation, that the banned substance had been in ginseng tea, was accepted. Smith, now a lecturer in English literature at a Florida university, was the only athlete in the top five whose reputation remains unblemished - the others all tested positive at some stage in their careers. Containing remarkable new revelations, this book uses witness interviews - with Johnson, Lewis and Smith among others - to reconstruct the build-up to the race, the race itself, and the fallout when news of Johnson's positive test broke and he was forced into hiding. It also examines the rivalry of the two favourites going into it, and puts the race in a historical context, examining its continuing relevance on the sport today, where every new record elicits scepticism.

Sustainable Football - Environmental Management in Practice (Hardcover): Luca Marrucci, Tiberio  Daddi, Fabio  Iraldo Sustainable Football - Environmental Management in Practice (Hardcover)
Luca Marrucci, Tiberio Daddi, Fabio Iraldo
R4,207 Discovery Miles 42 070 Ships in 10 - 15 working days

This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability. The authors lay out useful insights, both for scholars and practitioners, to improve good governance in football organisations by empowering environmental organisational and operational actions. As well as examining practical methods of implementing green initiatives, the book discusses their added value from different perspectives including football fans, football managers and policymakers. By identifying the most important green actions for the dissemination of environmentally friendly behaviours at both individual and organisational levels, the book demonstrates how football organisations can use operational and organisational methods to develop an environmental sustainability strategy. The book contributes to developing the role of the football world by covering different facets of sustainability such as the circular economy, climate change, green marketing, fans engagement and more. It will be a valuable resource for scholars and students of environmental management, sustainable business and corporate social responsibility, as well as professionals working in the football industry.

Female Olympians - A Mediated Socio-Cultural and Political-Economic Timeline (Hardcover, 1st ed. 2016): Linda K. Fuller Female Olympians - A Mediated Socio-Cultural and Political-Economic Timeline (Hardcover, 1st ed. 2016)
Linda K. Fuller
R3,282 Discovery Miles 32 820 Ships in 10 - 15 working days

This book examines women's participation in the Olympic Games since they were allowed to be included in that global arena. Using a holistic, social scientific approach, and emphasizing the rhetoric of sport mediatization, Female Olympians reviews the literature relative to sexism, racism, and ageism before providing historical, political, economic, and socio-cultural perspectives such as the gendered language of Olympic reportage, religious considerations, women's bodies relative to their training for the Games, drugs and doping, and female Paralympians. With numerous critical case studies, never-before assembled data, and personal interviews with athletes, this volume offers insights that both investigate and celebrate female Olympians' successes.

Sport, Performance and Sustainability (Hardcover): Daniel Svensson, Erik Backman, Susanna Hedenborg, Sverker Soerlin Sport, Performance and Sustainability (Hardcover)
Daniel Svensson, Erik Backman, Susanna Hedenborg, Sverker Soerlin
R4,478 Discovery Miles 44 780 Ships in 10 - 15 working days

This book examines the logic of 'faster, higher, stronger', and the techno-scientific revolution that has driven tremendous growth in the sports economy and in sport performance over the last 100 years. It asks whether this logic needs revisiting in the light of the climate crisis and sport's environmental responsibilities. Drawing on multi-disciplinary work in sport history, sport pedagogy, sport philosophy, sport science and environmental history, the book considers how sportification may have contributed to the growing environmental impact of sport, but also whether it might be used as a tool of positive social change. It reflects on the ways that sport sets performance limits for other ethical reasons, such as doping controls, and asks whether sport could or should set limits for environmental reasons too. Sport, Performance and Sustainability touches on key themes in sport studies including digitisation, activism, social media, empowerment, youth sport and physical education. This is fascinating reading for anybody with an interest in sport, the environment, development, sociology or culture.

Governance and Policy in Sport Organizations (Paperback, 5th edition): Mary A. Hums, Yannick Kluch, Sam H Schmidt, Joanne C.... Governance and Policy in Sport Organizations (Paperback, 5th edition)
Mary A. Hums, Yannick Kluch, Sam H Schmidt, Joanne C. MacLean
R2,146 Discovery Miles 21 460 Ships in 10 - 15 working days

This is the market-leading textbook for sport governance and policy courses In an era of scandal and crisis, good governance has become a hugely important topic in sport management Covers every level of sport, from amateur and community to professional and international Introduces the practical managerial activities essential in governance and policy development New edition includes new chapters on diversity, equity and inclusion (DEI), esports, and governance in times of crisis New edition includes even more international cases and examples A new feature encourages the reader to reflect on DEI in every chapter Includes useful teaching and learning features in every chapter, and ancillaries include a full test bank and PowerPoint slides

Governance and Policy in Sport Organizations (Hardcover, 5th edition): Mary A. Hums, Yannick Kluch, Sam H Schmidt, Joanne C.... Governance and Policy in Sport Organizations (Hardcover, 5th edition)
Mary A. Hums, Yannick Kluch, Sam H Schmidt, Joanne C. MacLean
R4,235 Discovery Miles 42 350 Ships in 10 - 15 working days

This is the market-leading textbook for sport governance and policy courses In an era of scandal and crisis, good governance has become a hugely important topic in sport management Covers every level of sport, from amateur and community to professional and international Introduces the practical managerial activities essential in governance and policy development New edition includes new chapters on diversity, equity and inclusion (DEI), esports, and governance in times of crisis New edition includes even more international cases and examples A new feature encourages the reader to reflect on DEI in every chapter Includes useful teaching and learning features in every chapter, and ancillaries include a full test bank and PowerPoint slides

Back Rehabilitation - Core Stability Re-examined (Paperback): Christopher Norris Back Rehabilitation - Core Stability Re-examined (Paperback)
Christopher Norris
R1,386 Discovery Miles 13 860 Ships in 10 - 15 working days

Low back pain affects most of us at some time, and exercise is key to both its prevention and treatment. Critically appraising work from several approaches to produce an integrated, practical approach suitable for day-to-day clinicians and personal trainers, this essential guide looks at the science and practice of designing and teaching the best exercise programmes for this common condition. Learn: vital client assessment skills, which exercises to use and why, the most effective teaching methods, how to structure and progress a full backpain management programme. Aimed at student therapists and clinical exercise teachers, as well as trainers planning exercise programmes for subjects recovering from low back pain, Back Rehabilitation is essential reading for Therapists and Exercise academics and professionals of all types.

Sport Policy Across the United Kingdom - A Comparative Analysis (Hardcover): Mathew Dowling, Spencer Harris, Chris Mackintosh Sport Policy Across the United Kingdom - A Comparative Analysis (Hardcover)
Mathew Dowling, Spencer Harris, Chris Mackintosh
R1,651 Discovery Miles 16 510 Ships in 10 - 15 working days

This book provides a comparative analysis of sport and physical activity policies, processes, and practices across the home nations (England, Scotland, Wales, and Northern Ireland) of the United Kingdom. Drawing upon in-depth analysis by internationally recognised experts within the sport policy and management field, and applying a novel analytical framework, this book offers the first comprehensive intra-country comparison of the most significant features of the sporting infrastructure across the home nations. With chapters focusing on each of the four nations in detail, followed by a comparative chapter that traces the evolution of sport policy across the UK, the book examines the differences and similarities across elite, community, and school sport policy. It provides important insight into how sport policy interacts with national and devolved political structures and with socio-cultural factors to drive both elite sporting success and community sport development. The book is essential reading for any student, researcher, policy-maker or sport practitioner with an interest in sport policy, sport development, sport management, public policy, or politics.

The Whole World Was Watching - Sport in the Cold War (Hardcover): Robert Edelman, Christopher Young The Whole World Was Watching - Sport in the Cold War (Hardcover)
Robert Edelman, Christopher Young
R1,553 Discovery Miles 15 530 Ships in 10 - 15 working days

In the Cold War era, the confrontation between capitalism and communism played out not only in military, diplomatic, and political contexts, but also in the realm of culture-and perhaps nowhere more so than the cultural phenomenon of sports, where the symbolic capital of athletic endeavor held up a mirror to the global contest for the sympathies of citizens worldwide. The Whole World Was Watching examines Cold War rivalries through the lens of sporting activities and competitions across Europe, Asia, Africa, Latin America, and the U.S. The essays in this volume consider sport as a vital sphere for understanding the complex geopolitics and cultural politics of the time, not just in terms of commerce and celebrity, but also with respect to shifting notions of race, class, and gender. Including contributions from an international lineup of historians, this volume suggests that the analysis of sport provides a valuable lens for understanding both how individuals experienced the Cold War in their daily lives, and how sports culture in turn influenced politics and diplomatic relations.

A Biker's Tale (Paperback): John Hellemans A Biker's Tale (Paperback)
John Hellemans
R408 R372 Discovery Miles 3 720 Save R36 (9%) Ships in 9 - 17 working days

An hilarious tale about an epic event, written from a unique perspective. To be able to appreciate the story, the reader needs to be young at heart, have a vivid imagination and a love for adventure. If that sounds like you, join the writer on his journey, and experience his daily ups and downs with him. The Tour Aotearoa is a mountain bike ‘brevet’ (a timed, long-distance cycling event) covering the length of New Zealand. It starts at the most northern point of the North Island, Cape Reinga, and finishes at Stirling Point, just south of Bluff at the bottom of the South Island. The Tour is held biennially and requires participants to follow a set route covering 3,000 km which consists of existing mountain bike trails scattered throughout the country and connected by back country roads. The Tour is unsupported, so participants carry their own gear. To be awarded the brevet, the riders need to cover the full distance within 30 days. The writer took part in the 2018 edition of the Tour. His experience was different from what he expected. He encountered all types of challenges, from getting lost to physical ailments, serious weather events and loneliness. In between he had plenty of time to contemplate and let his thoughts and imagination run free. It helped him pass the time. He was seen late at night, furiously hammering away on his laptop, regardless of how tired he was, reliving the events and contemplations of the day. It helped him make sense of his journey and how it fitted into the complex world we live in. He called it his ‘administration’.

The Court of Arbitration for Sport - 1984-2004 (Hardcover): I.S. Blackshaw, Janwillem Soek, Robert C. R. Siekmann The Court of Arbitration for Sport - 1984-2004 (Hardcover)
I.S. Blackshaw, Janwillem Soek, Robert C. R. Siekmann
R4,996 Discovery Miles 49 960 Ships in 10 - 15 working days

I am very pleased and proud to write the Foreword to this Book on the occasion of the Court of Arbitration for Sport (CAS) having completed its first twenty years of operations. And I warmly congratulate the ASSER International Sports Law Centre and the Editors, Ian Blackshaw, Rob Siekmann and Janwillem Soek - in cooperation with Andrew Gibson, Griffith University, Brisbane, Australia, and Steve Cornelius, University of Johannesburg, South Africa -, on their joint initiative in putting together and publishing this Book. The CAS has come a long way since the idea of establishing it was first mentioned by Juan Antonio Samaranch, the former IOC President. His vision and confidence in its future have been truly vindicated. Since its creation and up to 31 December 2003, 576 cases have been submitted, of which 550 were requests for arbitration and 26 for an advisory opinion. In 2004, there was a sharp rise in the number of cases handled by the CAS and this trend continues apace. Thus, the CAS goes from strength to strength and has a great future, having, in the words of the Swiss Federal Tribunal in its landmark judgement of 27 May 2003, "built up the trust of the sporting world and] . . . now widely recognised . . . as] . . . one of the principal mainstays of organised sport.

World Series '48 - The Cleveland Indians and Boston Braves in Six Games (Paperback): John G. Robertson, Carl T. Madden World Series '48 - The Cleveland Indians and Boston Braves in Six Games (Paperback)
John G. Robertson, Carl T. Madden
R762 Discovery Miles 7 620 Ships in 10 - 15 working days

The 1948 World Series gave fans an unusual showdown—neither of the contestants had seen the Fall Classic for a generation. The Cleveland Indians had last won the American League pennant in 1920. The Boston Braves had not been atop the National League since 1914. Both teams featured excellent pitching. Boston's aces were Warren Spahn and Johnny Sain. Cleveland had stalwarts of the mound Bob Feller and Bob Lemon, and surprise knuckleball phenom Gene Bearden. Despite being prohibitive favorites, Cleveland battled through six hard-fought games for the championship. This book recounts every at-bat of the 1948 Series, along with key moments of the regular season, including the antics of colorful Indians' owner Bill Veeck and a near fatality on the diamond.

Champions Under Lockdown - Red Odyssey III: Jurgen and The Holy Grail (Hardcover): Jeff Goulding Champions Under Lockdown - Red Odyssey III: Jurgen and The Holy Grail (Hardcover)
Jeff Goulding 1
R581 R522 Discovery Miles 5 220 Save R59 (10%) Ships in 9 - 17 working days

Champions Under Lockdown is the third book in the Red Odyssey series. It tells the story of an extraordinary season from the perspective of the terraces. After their epic 2018/19 season, in 2019/20 Jurgen Klopp would target Liverpool's first league title in 30 years. During this unforgettable season his side would smash all records. They claimed the UEFA Super Cup and then the Club World Cup before sailing to a 25-point lead at the top of the Premier League. Fans who thought they had seen it all witnessed arguably the greatest Reds side in history sweep all before them. They were declared champions-elect, but the fates decreed there would be a final barrier to Liverpool claiming their prize. In the midst of a global virus pandemic and with the country on lockdown, voices called for the season to be declared null and void, threatening to wipe the achievements of this incredible team from history. But Jurgen and his men rose again to claim their holy grail. This is the unique story of the champions under lockdown.

Applied Sport Business Analytics (Paperback): Christopher Atwater, Robert E. Baker, Ted Kwartler Applied Sport Business Analytics (Paperback)
Christopher Atwater, Robert E. Baker, Ted Kwartler
R2,304 Discovery Miles 23 040 Ships in 10 - 15 working days

Applied Sport Business Analytics With HKPropel Access provides a practical explanation of the use of data analytic metrics in sport, exploring selected techniques and tools as well as addressing fundamental applications of analytics within modern sports organizations. Current and aspiring sport managers will develop their understanding of how analytics can be used strategically to make data-informed decisions by selecting and translating data into evidence and meaningful metrics. The text begins with an introduction to the world of analytics, exploring the social, economic, and business foundations that form the history of data analytics. Different strategies used to make data-driven decisions are discussed to demonstrate the importance of analytics in a modern sport context. The text explains terms and methods that are typical in sport analytics, bridging the gap between sport managers and sport analysts to help them understand the perceptions and needs of one another. The text's focus on quantitative statistical analysis-with its exploration of modeling, predictive analytics, and forecasting-helps students learn how to analyze data and make use of it. Students will then learn to turn data into visual representations such as cluster diagrams to reveal clear results. With practical exercises that utilize five included datasets and are heavily support by related video tutorials delivered through HKPropel, even those without programming experience will learn how to program and transform complex statistical data into easy-to-understand visuals. Case studies exploring real-world scenarios-including player position analysis in women's professional basketball, esport player popularity and market analysis, and prospective player evaluation for the NFL draft-examine managerial implications to help develop understanding of what questions to ask, how to interpret data, and how to use data to make informed decisions. Finally, an in-depth look at how cutting-edge analytics mechanisms were used to analyze over one million tweets associated with the NBA over an entire season will illustrate how to successfully work with large amounts of data to achieve results. Concepts throughout the book are made easy to understand through exercises, datasets, and video lectures on key topics, all accessible through HKPropel. These tools combine to provide valuable experience and practical understanding. Interview With a Professional sidebars offer additional real-world glimpses into the use of analytics by practitioners in sport business. Applied Sport Business Analytics will provide a broader and deeper knowledge of the use of sport analytics for aspiring sport managers, data analysts, and practitioners alike. It will prepare them to translate metrics in a useful way that allows them to make data-informed and data-driven decisions to achieve desired outcomes in their organization. Note: A code for accessing HKPropel is included with all new print books.

Social Issues in Sport Communication - You Make the Call (Hardcover): Terry L. Rentner, David P. Burns Social Issues in Sport Communication - You Make the Call (Hardcover)
Terry L. Rentner, David P. Burns
R4,232 Discovery Miles 42 320 Ships in 10 - 15 working days

Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals. The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses. This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.

Back Rehabilitation - Core Stability Re-examined (Hardcover): Christopher Norris Back Rehabilitation - Core Stability Re-examined (Hardcover)
Christopher Norris
R4,208 Discovery Miles 42 080 Ships in 10 - 15 working days

Low back pain affects most of us at some time, and exercise is key to both its prevention and treatment. Critically appraising work from several approaches to produce an integrated, practical approach suitable for day-to-day clinicians and personal trainers, this essential guide looks at the science and practice of designing and teaching the best exercise programmes for this common condition. Learn: vital client assessment skills, which exercises to use and why, the most effective teaching methods, how to structure and progress a full backpain management programme. Aimed at student therapists and clinical exercise teachers, as well as trainers planning exercise programmes for subjects recovering from low back pain, Back Rehabilitation is essential reading for Therapists and Exercise academics and professionals of all types.

Unpacking Depth Sport Psychology - Case Studies in the Unconscious (Paperback): Tom Ferraro Unpacking Depth Sport Psychology - Case Studies in the Unconscious (Paperback)
Tom Ferraro
R1,201 Discovery Miles 12 010 Ships in 10 - 15 working days

This book utilizes a wealth of case studies to demonstrate the importance of using depth sport psychology to explore and understand athletes’ unconscious feelings and fears, and provides the knowledge needed to help athletes deal with pressures faced throughout their sporting career. Applying the theories of Sigmund Freud, Alfred Adler, Carl Jung, Margaret Mahler, Melanie Klein, Heinz Kohut, Donald Winnicott, and Christopher Bollas to explain the dynamics within the athlete’s mind, this useful resource will help develop a better understanding of athlete’s repressed feelings and psychological states. It looks past the cognitive behavioural techniques currently used to aid athletes, and instead focuses on the many ways the unconscious subtly influences athletes, offering an important a paradigm shift. Covering a range of different athletes within various sports, each chapter demonstrates how the psychoanalytic techniques of free association, the working alliance, analytic interpretations, confrontation, dream analysis, transference/counter transference and resistance analysis are used with athletes. Case studies cover such topics as the treatment of anxiety, yips, anger, guilt and perfectionism in the athlete, the influence of birth order, psychological defences used by athletes including gamesmanship, dissociation and humor, and the psychology of injury. Unpacking Depth Sport Psychology is the ideal resource for students, the educated athlete, parents, professors, sport psychologists, and coaches who hope to improve the athletes’ performance.

A Sociology of the World Rally Championship - History, Identity, Memories and Place (Hardcover): H. Naess A Sociology of the World Rally Championship - History, Identity, Memories and Place (Hardcover)
H. Naess
R2,489 R1,859 Discovery Miles 18 590 Save R630 (25%) Ships in 10 - 15 working days

Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.

Routledge Handbook of Sports Journalism (Paperback): Rob Steen, Jed Novick, Huw Richards Routledge Handbook of Sports Journalism (Paperback)
Rob Steen, Jed Novick, Huw Richards
R1,464 Discovery Miles 14 640 Ships in 10 - 15 working days

The Routledge Handbook of Sports Journalism is a comprehensive and in-depth survey of the fast-moving and multifaceted world of sports journalism. Encompassing historical and contemporary analysis, and case studies exploring best practice as well as cutting edge themes and issues, the book also represents an impassioned defence of the skill and art of the trained journalist in an era of unmediated digital commentary. With contributions from leading sports-media scholars and practising journalists, the book examines journalism across print, broadcast and digital media, exploring the everyday reality of working as a contemporary reporter, editor or sub-editor. It considers the organisations that shape output, from PR departments to press agencies, as well as the socio-political themes that influence both content and process, such as identity, race and gender. The book also includes interviews with, and biographies of, well-known journalists, as well as case studies looking at the way that some of the biggest names in world sport, from Lance Armstrong to Caster Semenya, have been reported. This is essential reading for all students, researchers and professionals working in sports journalism, sports broadcasting, sports marketing and management, or the sociology or history of sport.

Restoring Trust in Sport - Corruption Cases and Solutions (Paperback): Catherine Ordway Restoring Trust in Sport - Corruption Cases and Solutions (Paperback)
Catherine Ordway
R1,302 Discovery Miles 13 020 Ships in 10 - 15 working days

In this solutions-focused collection of sport corruption case studies, leading researchers consider how to re-establish trust both within sports organisations and in the wider sporting public. Inspired by the idea of 'moral repair', the book examines significant corruption cases and the measures taken to reduce further harm or risk of recurrence. The book has an international scope, including case study material from Europe, Asia, Africa, Australia and New Zealand, and covers important contemporary issues including whistleblowing, bribery, match-fixing, gambling, bidding for major events, and good governance. It examines the loss of trust at both national and international levels. Drawing on cutting-edge research, the book includes both on-field and off-field examples, from Olympic, non-Olympic, professional and amateur sports, as well as diverse academic and practitioner perspectives. Offering an important contribution to current debates and a source of reflection on best professional practice, Restoring Trust in Sport helps us to better understand why corruption happens in sport and how it can and should be addressed. This is invaluable reading for all advanced students, researchers, managers and policy makers with an interest in integrity in sport, sport ethics, sport management, sport governance, sports law, and a useful reference for anybody working in criminology, business and management, law, sociology or political science.

Sports Marketing - Creating Long Term Value (Paperback): John A. Davis, Jessica Zutz Hilbert Sports Marketing - Creating Long Term Value (Paperback)
John A. Davis, Jessica Zutz Hilbert
R1,815 Discovery Miles 18 150 Ships in 10 - 15 working days

'After reading this text by Davis and Hilbert, students will be knowledgeable about and better equipped in implementing marketing concepts and action plans in the international sport industry. With its global orientation, Sports Marketing uses an international approach to help students understand sport marketing fundamentals, benefits, measures, analyses, approaches, tactical activities, and action-oriented strategies. Students will find the detailed chapter case studies from around the world quite useful in applying the material covered in the chapters.' - Paul M. Pedersen, Indiana UniversityWritten in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: - Define key sports marketing ingredients - Provide mini-case examples of various sports around the world - Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and - Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level. Contents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans - Delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing - Leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising Index

The Munich Massacre - Contemporary Thoughts and Views on Sport and Terrorism from a Global Perspective (Hardcover): Yair... The Munich Massacre - Contemporary Thoughts and Views on Sport and Terrorism from a Global Perspective (Hardcover)
Yair Galily, Ilan Tamir
R4,060 Discovery Miles 40 600 Ships in 10 - 15 working days

This book contextualizes the Munich massacre as one of the factors that contributed to a re-thinking of security strategies in the early 1970s, a moment in the evolution of modern governments' fight against terrorism. In the early hours of September 5th, 1972, heavily armed members of the Palestinian group, Black September, turned terrorism into a global televisual spectacle for the first time by entering the Olympic Village, where they murdered two Israeli athletes and took nine of their teammates hostage in 31 Connollystrasse. Indeed, terrorism has far-reaching implications on social, psychological, and political levels. Sporting attacks on athletic personalities or mega-events may also seriously affect the reputation of the political leadership, ultimately undermining the state's authority. Hence, 50 years later, this book aims to gather contemporaneous scholarly work that further explores this topic from a variety of perspectives-from security, sociology, media, history, public relations, to the political, ideological, and psychological aspects of sport and terror. This volume will be of great use to scholars and researchers interested in Terrorist and Security studies, political violence, and the Arab Israeli conflict, particularly the collective memory of the Munich Massacre. The chapters in this book were first published as a special issue of Israel Affairs.

The Importance of Recovery for Physical and Mental Health - Negotiating the Effects of Underrecovery (Paperback): Sarah... The Importance of Recovery for Physical and Mental Health - Negotiating the Effects of Underrecovery (Paperback)
Sarah Jakowski, Jurgen Beckmann, Michael Kellmann
R1,439 Discovery Miles 14 390 Ships in 10 - 15 working days

This book offers a thorough and accessible look into the importance of recovery in both staying healthy and performing well, and highlights the detrimental effects of underrecovery on physical and mental health. Internationally renowned experts from psychology, physiology, sport medicine, health, and sport science offer interdisciplinary analysis of the effects of underrecovery as well as the use of applied intervention and prevention strategies. Over the last few decades, research in sports has provided numerous studies showing the importance of addressing recovery to find recovery-stress balance and build resources that help prevent illness and promote healthy living and well-being. Each chapter of this volume discusses a specific area of recovery, providing a collection of useful and practical lessons athletes and non-athletes can take forward in their training and beyond. Focusing on both research and applied counseling techniques to discuss recovery as an underestimated factor in physical and mental health, the book aims to enlighten readers on ways to incorporate recovery into their everyday lives to reduce stress and prevent injury. The book is written for the scientific community, applied health scientists, students, and interested readers. It draws on experiences and scientific findings from the field of sport to make them usable for an expanded understanding of recovery in the field of health and related areas such as the workplace.

International Theatre Olympics - The Artistic and Intercultural Power of Olympism (Hardcover, 1st ed. 2016): Jae Kyoung Kim International Theatre Olympics - The Artistic and Intercultural Power of Olympism (Hardcover, 1st ed. 2016)
Jae Kyoung Kim
R1,925 Discovery Miles 19 250 Ships in 10 - 15 working days

This pivot examines how the Theatre Olympics, born in 1995, have served to enrich each host country's culture, community, and foreign relations. Looking at the host country's political, social, and cultural circumstances, it considers how the festival expands the notion of Olympism beyond its application to the Olympic Games, expressing the spirit of Olympism and interculturalism in each country's distinct cultural language. It also emphasizes the festival's development over the twenty years of its existence and how each festival's staging has reflected the national identity, theatre tradition, and cultural interest of the hosting country at that time, as well as how each festival director's artistic principle has attempted to accomplish cultural exchange through their productions.

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