'After reading this text by Davis and Hilbert, students will be knowledgeable about and better equipped in implementing marketing concepts and action plans in the international sport industry. With its global orientation, Sports Marketing uses an international approach to help students understand sport marketing fundamentals, benefits, measures, analyses, approaches, tactical activities, and action-oriented strategies. Students will find the detailed chapter case studies from around the world quite useful in applying the material covered in the chapters.' - Paul M. Pedersen, Indiana UniversityWritten in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: - Define key sports marketing ingredients - Provide mini-case examples of various sports around the world - Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and - Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level. Contents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans - Delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing - Leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising Index

Ecological Golf Course Management is the most comprehensive work ever done on ecological turf management. It's a must-have for any golf course superintendent, sports field manager, or turf professional interested in reducing or eliminating chemical pesticide use.
Ecological Golf Course Management focuses on managing the health and welfare of all soil organisms from a single-celled bacterium to fully developed turf plants and connects the reader to the important and relevant interactions between them. It points out ways to exploit natural plant defense systems that have been largely ignored and to engage many of the powerful allies that live above and below ground.
Ecological Golf Course Management explores in detail the many aspects of:
* Biological and botanical pest control
* Plant stress management
* Compost production and use
* Natural disease suppressants
* Biological fertility management
* Soil, leaf tissue, and water analysis
* The ecological impact of conventional pesticides and cultural practices

Sport officials are tasked with maintaining order and adjudicating sport contests. Given their multifaceted role in enforcing rules, standardizing competitions, and keeping sport safe for all participants, they are a requisite part of the sport workforce. With ongoing reports of annual attrition rates in officiating in excess of 20-35% for various sports around the world, there is more than ample evidence that officiating dropout is a persistent, pervasive, and global challenge underpinned by multiple contributing factors including, but not limited to, the threat of verbal and physical abuse. Moreover, despite worldwide recognition and growing interest in the problem, there has not been a comprehensive resource for sport scientists and practitioners studying or working to reverse the ongoing trend. Sport Officiating: Recruitment, Development, and Retention provides a 'state of the science' summary in the emerging area of inquiry limited to sport officiating recruitment, development, and retention, and, provides insight and evidence-based approaches to the development of successful officiating development programs (ODP). This book is a primary reference work using a multifaceted, holistic, and evidence-based approach to integrate key findings from the sport science literature to date in suggesting and providing real-world solutions to the practical issues faced by sport organizers. Sport Officiating: Recruitment, Development, and Retention is a key resource for researchers interested in the development of sport officials and for sport practitioners aiming to implement officiating development programs (ODP) at any level within sport systems.

The only book to focus on sport broadcasting as a key aspect of sport business and management Introduces the history and theory of sport broadcasting, as well as examining the practical aspects of broadcasting as part of sport business Covers core functional areas of sport management that are impacted by broadcasting, such as strategy, negotiation, logistics, regulation Explains the central importance of digital media in contemporary sport broadcasting Surveys the international sport broadcasting landscape

The only book to focus on sport broadcasting as a key aspect of sport business and management Introduces the history and theory of sport broadcasting, as well as examining the practical aspects of broadcasting as part of sport business Covers core functional areas of sport management that are impacted by broadcasting, such as strategy, negotiation, logistics, regulation Explains the central importance of digital media in contemporary sport broadcasting Surveys the international sport broadcasting landscape

The only up-to-date introduction to international sport business Explores the organisational and policy environment for international sport and international business, as well as the day-to-day realities of successful sport business Strong focus on new, transformative technologies and data analytics Every chapter contains real world case studies and data Every chapter includes interviews with leading sport business practitioners, examples of best practice, and discussions of key pieces of research Includes additional on-line learning resources

This book carefully examines the careers of the fifty men who made the greatest impact on one of the most successful franchises in the history of professional sports. Features of The 50 Greatest Players in Detroit Tigers History include quotes from opposing players and former teammates, summaries of each player's best season, recaps of their most memorable performances, and listings of their notable achievements.

Scratch Off 92 Football Grounds Print is the perfect gift for football lovers. Visit the football grounds, scratch off the map. The Scratch Off 92 Football Grounds Print is part of our Collect and Scratch collection and shows all 92 Football Stadiums required to complete the stadium hopping challenge. Scratch off the stadiums you have visited. Once scratched you can look at the stadiums you are yet to visit, and book your trip! Each Stadium is located by a football icon and you can scratch off the label and football kit, revealing the team colours.

This handbook provides a critical assessment of contemporary issues that define the contours of the Paralympic Movement generally and the Paralympic Games more specifically. It addresses conceptualisations of disability sport, explores the structure of the Paralympic Movement and considers key political strategic and governance issues which have shaped its development. The Palgrave Handbook of Paralympic Studies is written by a range of international authors, a number of whom are senior strategists as well as academics, and explores legacy themes through case studies of recent Paralympic games. Written in the wake of the 2016 Rio Paralympic Games, it provides an assessment of contemporary challenges faced by the International Paralympic Committee and other key stakeholders in the Paralympic Movement. Its critical assessment of approaches to branding, classification, social inclusion and technological advances makes this handbook a valuable resource for undergraduate study across a range of sport and disability related programmes, as well as a point of reference for researchers and policy makers.

Social inclusion is a pressing issue confronting all levels of sport today, and community sport in particular. Sport is being promoted as an inclusive environment in which people of all backgrounds and abilities can participate and access a range of social and health benefits. Moreover, sport is often heralded as a vehicle for promoting social inclusion in other societal domains. Yet, the policy ideal of 'sport for all' is not always realised in practice, and community sport continues to be plagued by various forms of discrimination and social exclusion. This book brings together a team of scholars from across the globe whose research addresses the complex relationship between community sport and social inclusion. Their contributions critically examine the dynamics of inclusion/exclusion in community sport, as well as the broader outcomes and impacts that sports programmes may have in promoting, or hindering, social inclusion in other areas of life, such as employment, education and migrant integration. This book will be of interest to academics, researchers, and advanced students of sport, sociology, politics, social work and public policy. The chapters in this book were originally published as a special issue of Sport in Society.

Second edition of the only comprehensive and student-friendly introduction to molecular exercise physiology available 12 chapter structure around which a complete single-semester course can be built Explains the concepts of exercise physiology at a molecular level in clear, accessible language and relates them to real practical and applied outcomes Covers applications in both sport and health-related physical activity Includes new chapters on the molecular aspects of exercise and cancer, and exercise and metabolic and cardiovascular diseases Every chapter includes useful features such as learning objectives, summaries, structured guides to further reading, review questions, overviews of work by key researchers and box discussions of important contemporary debates

Drawing on recent work in sport studies, business and management, health, science, and law, this book offers a critical examination of the latest published research on sport and environmental sustainability. It examines how strategic management, policy and education influence the relationship between sport and the natural environment, and how the transmission and advancement of knowledge via research journals can, and should, have an impact on policy and practice. Covering sport at all levels, from professional to non-profit, and across all sectors of sport management, from marketing and events to facilities and communications, Sport and Environmental Sustainability makes a powerful argument for an awareness of, and need for, environmental sustainability in sport. Chapters outline the research and methods used, expose gaps in the literature and encourage opportunities for future inter-disciplinary research. Topics include sport and climate change, sport and safeguarding air and water quality, education for sustainability, and sport policy. This is an invaluable resource for researchers in sport and environmental sustainability, and academics working in sport management, business, recreation and leisure studies, and sustainability programs, as well as sport policymakers and industry practitioners.

This book focuses on the ground-breaking coverage of the London 2012 Paralympic Games by the UK's publicly owned but commercially funded Channel 4 network, coverage which seemed to deliver a transformational shift in attitudes towards people with disabilities. It sheds important new light on our understanding of media production and its complex interactions with sport and wider society. Drawing on political economy and cultural studies, the book explores why and how a marginalised group was brought into the mainstream by the media, and the key influencing factors and decision-making processes. Featuring interviews with key people involved in the television and digital production structures, as well as organisational archives, it helps us to understand the interplay between creativity and commerce, between editorial and marketing workflows, and about the making of meaning. The book also looks at coverage of the Rio Paralympics, and ahead to the Tokyo Games, and at changing global perceptions of disability through sport. This is fascinating reading for any advanced students, researchers, or sport management or media professionals looking to better understand the media production process or the significance of sport and disability in wider society.

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

This book examines the power relations that emerge from the convergence of the universe in which the sporting spectacle is produced and the universe in which a city is produced. It adopts Bourdieu's concept of field to explore the interests and disputes involved in the production of sports mega-events across different times and spaces and the role of host cities in these processes. It aims to identify the bases that give these spectacles the power to produce disruptions in the social fabric of the host cities and countries, and to enable the production of authoritarian forms of exercising power. By observing the historical constitution of the field of production of sport spectacle as an autonomous field, this book explores how sport mega-events create both an arena and a context for radical expressions of authoritarianism of neoliberal planning models. It will be of interest to students, scholars and professionals in architecture and urban studies, urban planning, municipal governance, sport and leisure studies, and those interested in the relationship between State and capital in the production of urban space.

Commissioned by the WASM Executive Board, representing this organization's leadership and commitment to develop, summarize, synthesize, and analyze knowledge that help enhance global sport industry. Covers a range of key research and practical issues in globalized sport marketing in diverse national and cultural contexts of both global and local settings. Chapters are contributed by 36 scholars from 13 countries, addressing a variety of cross-cultural or comparative topics in the sport industry. Combines scholarly output derived from diverse inquiry protocols, such as review of literature, documentary analysis, qualitative research, and quantitative investigations. Signifies the continued commitment of the WASM and Taylor & Francis Co. in promoting global sport management studies and advancing the sport industry world-wide.

This book vividly elucidates the inseparable nature between politics and sport in China. The holding of sporting mega-events is viewed by the Chinese authorities as a prominent way to push forward the Reform and Opening up, arouse the patriotism among the public, and display national resurgence in the world. Chinese cities thus have keenly quested for the Olympics, the Asian Games and the World University Games since the 1980s. Theoretically, the President, the Premier and the central government should provide all-out support, so boosting the Chinese cities' odds of success. The reality yet shows that their attitude towards the bids vary from case to case. Through reviewing the 20 bidding cases, this book aims to demystify the reasons behind. The findings provide an in-depth account of (1) how domestic and international political factors determine the state leaders' blessing and silence as well as the central government's backing, indifference and opposition, and (2) how the bids for the sporting mega-events are used to serve the broader political goals of the Chinese authorities at home and abroad. Additionally, they shed light on the political strategies to boost the Chinese cities' chance of success, and the political reasons for their win, loss and discontinuation, in the bidding contests. The book will be a valuable resource for researches interested in the domestic politics and international relations of China.

Sole focus on naming rights sponsorship in sport Accessible and concise language to attract undergraduate and practitioner audiences Translates key academic research and principles into 'need to know', practitioner-oriented content International focus through examples and case studies from a range of markets (not just USA) Coverage of naming rights sponsorship in professional and amateur sports settings

As Lou Brock was chasing 3000 career hits late in the 1979 season-his last after 18 years in the majors-the St. Louis Cardinals were looking for a new identity. Brock's departure represented the final link to the team's glory years of the 1960s, and a parade of new players now came in from the minor leagues. With the Cardinals mired in last place by the following June, owner August A. Busch, Jr., hired Whitey Herzog as field manager, and shortly handed him the general manager's position, too. Herzog was given free rein to rebuild the club to embrace the new running game trend in the majors. With an aggressive style of play and an unconventional approach to personnel moves, he catapulted the Cardinals back into prominence and defined a new age of baseball in St. Louis.

Chinese Subjectivities and the Beijing Olympics develops the Foucauldian concept of productive power through examining the ways in which the Chinese government tried to mobilize the population to embrace its Olympic project through deploying various sets of strategies and tactics. It argues that the multifaceted strategies, tactics, and discourses deployed by the Chinese authorities sustain an order of things and values in such a way that drive individuals to commit themselves actively to the goals of the party-state. The book examines how these processes of subjectification are achieved by zooming in on five specific groups of the population: athletes, young Olympic volunteers, taxi drivers, Chinese citizens targeted by place-making projects, and the Hong Kong population. In doing so it probes critically into the role of individuals and how they take on the governmental ideas to become responsible autonomous subjects.

Offers an understanding of 'security' and 'safety' in the modern world. Captures the dramatic moments in which COVID-19 transitioned into a security threat with severe impacts on the world of football and well beyond. Makes a series of timely and important contributions and advances existing debates in the social study of sports.

The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition. The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women's World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level. No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today.

With the world turning rightwards and democracy looking at its most precarious since the 1930s, the emergence of a global network of left-wing, anti-fascist and anti-racist football fans has been one of the few shining lights in dark times. Some support clubs that are globally renowned, including the great St Pauli - more famous for the quality of its politics and its merchandise than its football. Others, no less committed, follow virtual minnows, like Red Star Paris and Bohemians Prague. But they still have proud histories, deep convictions and something to say. The left often fails to connect. How can these clubs inform and inspire? How can their example help collectivist, internationalist and inclusive principles defeat the seductive slogans and symbols of the growing nationalist and nativist movements across the planet? The Roaring Red Front explores theses questions while examining the history and current struggles of these special clubs - and why it all matters.

* Short, self-contained introduction to sports economics for readers with no prior knowledge of economics * Everybody studying or researching sport from a social sciences perspective needs to have a basic grasp of economics * Avoids jargon, focusing on the key concepts and real-world cases * Explains the most important issues in sports economics, from leagues and events to the rise of women's sport * Covers sport at all levels, from amateur to elite * Also explores the dark side of sports economics, from corruption to the impact of the COVID19 crisis

This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward. With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice. A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport.