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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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Managing Sport Across Borders (Paperback)
Loot Price: R1,275
Discovery Miles 12 750
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Managing Sport Across Borders (Paperback)
Series: ICSSPE Perspectives
Expected to ship within 12 - 17 working days
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Sport is both a global business and a vehicle for social inclusion
and community development. This book examines key performance areas
in sport management that cut across cultural, economic and
geographical borders, from both commercial and social justice
perspectives. Written by leading sport management and sport
development scholars from around the world, the book highlights
international management challenges, suggests appropriate
management practices, and raises questions to stimulate further
debate. From a commercial sport management perspective it explores
key topics including the management of sport communication in an
age of digital media, crowd funding in sport, managing government
and commercial alliances, and managing power and politics in sport.
From a social justice perspective, it examines issues including
sport volunteer management, the management of sport for inclusion,
and academic partnerships in international sport management.
Offering an authoritative survey of contemporary international
sport management, as well as signposts for future research and
practice, this is fascinating reading for all students, researchers
and practitioners working in sport management or sport development.
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