In a startling expose of the Olympic industry, Helen Jefferson Lenskyj goes beyond the media hype of international goodwill and spirited competition to uncover a darker side of the global games. She reports on the pre- and post-Olympic impacts from recent host cities, bribery investigations and their outcomes, grassroots resistance movements, and the role of the mass media in the controversy. A highly accessible book about a complex subject that touches the hearts of sports fan everywhere, Inside the Olympic Industry is a must-read, behind-the-scenes look at the politics surrounding the choice of Sydney, Australia as host city of the 2000 Summer Olympic games.

A comprehensive, state-of-the-art reference collection, bringing together an authoritative and international line-up of scholars to examine key social and political issues related to the Olympics. An essential, 'one-stop' volume for a wide range of academics, students and researchers.

Liverpool's magnificent number 7s is 112 pages full of everything a football fan could ever want to know about the most iconic players to have not only worn the Number 7 shirt, but to have played at one of the most iconic clubs in the world. Packed with features, including a detailed account of their time at the club. Also included are in-depth statistics, facts, trivia, most memorable games, and an unmatched historical account of the famous Number 7s to have elevated the club.

This study text has been developed to support ICSA's Level 4 Certificate in Sports Governance and includes a range of navigational, self-testing and illustrative features to help you get the most out of the support materials. The text covers the syllabus for each module and is structured to help in planning a programme of study. Learning outcomes linked to the syllabus are highlighted to help students focus on the examination requirements for the Certificate. The text follows a standard format and includes a range of features to encourage active learning and to help students apply principles and theory to real-life business situations, including: * stop and think scenarios * worked examples * test yourself review questions and answers * glossaries of key terms The text provides an excellent guide for students, but also serves as a useful reference for anyone who needs an accessible and practical introduction to the subject.

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

This coffee table title details his writing as it was published during the World Cup and combines with the most powerful imagery (from the photographers at the tournament) in celebration of the pertinent moments in the Boks' World Cup success. The title covers the players, the build-up to each of the Boks' Seven matches and an analysis of each match, finishing with celebration, reflection, tributes and glory. To give you an indication of what to expect this is Jake White's foreword.

Low back pain affects most of us at some time, and exercise is key to both its prevention and treatment. Critically appraising work from several approaches to produce an integrated, practical approach suitable for day-to-day clinicians and personal trainers, this essential guide looks at the science and practice of designing and teaching the best exercise programmes for this common condition. Learn: vital client assessment skills, which exercises to use and why, the most effective teaching methods, how to structure and progress a full backpain management programme. Aimed at student therapists and clinical exercise teachers, as well as trainers planning exercise programmes for subjects recovering from low back pain, Back Rehabilitation is essential reading for Therapists and Exercise academics and professionals of all types.

Since its creation the British Olympic Association (BOA) has been one of the most important institutions in sports governance. In spite of its prominence there has hitherto been no single-volume history of the Association. This scholarly yet accessible study fills that gap, assessing the origins, evolution, strengths and shortcomings of the BOA.

The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

Show Me The Way To Plough Lane is the ultimate story of football fan power. It is the story of how Wimbledon reclaimed its football club and brought it back to the heart of its community after years of nomadic existence. It retraces the club's history from its genesis on Wimbledon Common to Plough Lane, the place Wimbledon FC called home for the best part of a century. After rumours of mergers and relocations, the club ground-shared after the Taylor Report. A decade passed with the fans sold lie after lie until the club was ripped from its community and re-sited many miles away. Not only was the club homeless, it was now dead. A group of fans who were at the heart of protests against the move decided to start again - from the very bottom if necessary. And they vowed to bring football back to Wimbledon, to where it all started. After an absence of almost 30 years, the side finally returned home - just a long ball away from where the original ground sat, in Plough Lane.

This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability. The authors lay out useful insights, both for scholars and practitioners, to improve good governance in football organisations by empowering environmental organisational and operational actions. As well as examining practical methods of implementing green initiatives, the book discusses their added value from different perspectives including football fans, football managers and policymakers. By identifying the most important green actions for the dissemination of environmentally friendly behaviours at both individual and organisational levels, the book demonstrates how football organisations can use operational and organisational methods to develop an environmental sustainability strategy. The book contributes to developing the role of the football world by covering different facets of sustainability such as the circular economy, climate change, green marketing, fans engagement and more. It will be a valuable resource for scholars and students of environmental management, sustainable business and corporate social responsibility, as well as professionals working in the football industry.

While societies shape the way their cities look and are represented, urban images, in turn, nurture and structure social relations in multiple ways. Nowhere is this dialectical relationship between social processes and urban representations more visible than in the hosting of global spectacles such as the FIFA World Cup and the Olympic Games, which both embody some of society's deepest dreams and desires. The focus of this book is the image of cities. It is not only interested in the mechanisms of urban image construction but also in the politics of such a phenomenon, especially its social impacts in terms of representation and right to the city. The book investigates the complex power relationships that underscore the production of the urban landscape and the construction and diffusion of urban images, especially in the context of urban mega-events. It uses the notion of urban image construction as a lens through which to examine the mega-event spectacle, with chapters exploring the physical, social and political dimensions of the imagineering process as well as emerging resistance to controversial initiatives. Through an analysis of event-related urban construction efforts in Rio de Janeiro and Beijing, this book examines the effects of mega-events upon the construction of an exclusive vision of urbanity. It demonstrates how mega-events are increasingly utilized by local political and economic elites to reconfigure power relations, strengthen their hold upon the urban territory and exclude vulnerable population groups. The book thus offers a critical analysis of the practice of urban image construction, and will be of interest to those working in geography, urban studies, tourism, sport studies, development studies and politics.

Football is the most popular sport on earth, and a near-universal means of expressing collective identification. This book investigates the uses made of football to create, shape and foster national identities in Spain since the beginning of the twentieth century. Its focus is on the manner in which football reporting has been utilized to cultivate Spanish, Catalan and Basque national myths and stereotypes in different historical circumstances. Football and National Identities in Spain shows the changing and artificial nature of myths and exposes the often dark vested interests behind the propagation of national narratives through soccer. This book analyses Spanish, British, French, German and Italian media to tell the fascinating story of how the Spanish national team went from perennial underachiever to one of the most lauded in the history of the game and the profound implications this transformation had for the national and international image of Spain.

The exhilarating true story of Trudy Ederle, the first woman to swim the English Channel, and inspire a “wave of confidence and emancipation� for women in sports (Parade). By age twenty, at the height of the Jazz Age, Trudy Ederle was the most accomplished swimmer in the world. She’d won Olympic gold and set a host of world records. But the greatest challenge remained: the English Channel. Only a few swimmers, none of them women, had ever made the treacherous twenty-one mile crossing. Trudy’s failed first attempt seemed to confirm what many naysayers believed: No woman could possibly accomplish such a thing. In 1926, Ederle proved them wrong. As her German immigrant parents cheered her, and her sister and fellow swimmer Meg helped fashion both her scandalous two-piece swimsuit and leak-proof goggles, Trudy was determined to succeed. “England or drown is my motto,� she said, plunging into the frigid Channel for her second attempt at the crossing. Fourteen hours later, two hours faster than any man, and after weathering a gale and waves that approached six-feet, she stepped onto Kingsdowne Beach as the most famous woman in the world. Based on years of archival research that unearthed Ederle’s memory from obscurity, Young Woman and the Sea brings to life the real Trudy Ederle, the challenges that came with her fame, and the historic mark her achievement made for all women athletes who followed. 

Analysing the politics of the 2012 London Olympics, Stephen Wagg examines the framing of London's bid to host the Games, arguments about the Games' likely impact and the establishment of 'Fortress London' to protect the Games. The book asks who won, and who lost out, in this important event as well as exploring its media coverage and legacy.

Hannah Dines and Jess Leyden are two perfectly normal, brilliant women. One, a world record-holding athlete and a Paralympian on the trike. The other, a multiple age-group world champion and one of the most promising rowers Great Britain has to offer. In the five years (yes, that's right) between Rio 2016 and Tokyo 2020, they will face cancer scares, crushing defeats, and the biggest global health crisis in a century. They will get dropped, they will get injured, and they will win medals. They will spend the best years of their lives knowing that at any moment, it could all come crashing down. That all the training, all the sacrifice could be in vain, wasted effort as a pandemic raged. That maybe these could be the years that will shape their finest hour - or that maybe, after everything that they've been through, it could all still be snatched away at the last...

La gran lecci n de vida que recibi "Mauri," al notificarle su m dico ur logo que ten a c ncer de pr stata y sobrevivir a una cirug a complicada que lo mantuvo en convalecencia por m?'s de 2 meses, lo motiv a meditar sobre la necesidad de escribir sus experiencias deportivas como corredor, ciclista y atleta "m ster," aport ndolas mediante los programas de entrenamiento que utiliz, para ganar competencias de ciclismo, triatlones ol mpicos, medios Iron Man, un tercer lugar en el Iron Man y destacadas participaciones en innumerables carreras pedestres desde 5km. hasta el marat n. Sin duda servir como una gu a para aquellos que quieran disfrutar de cualquiera de estos deportes sin importar su edad, adem?'s sepan que con la adquisici n de este ejempla, contribuyen con un granito de arena con los ni os que padecen c ncer y son tratados en el Centro Estatal de Cancerolog a Dr. Miguel Dorantes Mesa en Xalapa, Veracruz.

This book offers a thorough and accessible look into the importance of recovery in both staying healthy and performing well, and highlights the detrimental effects of underrecovery on physical and mental health. Internationally renowned experts from psychology, physiology, sport medicine, health, and sport science offer interdisciplinary analysis of the effects of underrecovery as well as the use of applied intervention and prevention strategies. Over the last few decades, research in sports has provided numerous studies showing the importance of addressing recovery to find recovery-stress balance and build resources that help prevent illness and promote healthy living and well-being. Each chapter of this volume discusses a specific area of recovery, providing a collection of useful and practical lessons athletes and non-athletes can take forward in their training and beyond. Focusing on both research and applied counseling techniques to discuss recovery as an underestimated factor in physical and mental health, the book aims to enlighten readers on ways to incorporate recovery into their everyday lives to reduce stress and prevent injury. The book is written for the scientific community, applied health scientists, students, and interested readers. It draws on experiences and scientific findings from the field of sport to make them usable for an expanded understanding of recovery in the field of health and related areas such as the workplace.

Higher, faster, stronger… The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.

What does sport management mean and what would the job of a sport manager entail? What does the South African sport environment look like and how can the Sport Environmental Model be used to understand the sporting environment? What is the impact of Covid-19 on spectator sports, sponsorship and revenue? What is e-sports and how does this impact traditional sporting environments? Principles of Sport Management 2e provides a holistic overview of sport management as an academic discipline from a fresh and innovative South African perspective. This introductory text provides a theoretical background on the management tasks, including planning, organising, leading and control, within the South African sporting context. Sport management is discussed as an important component of the business environment, taking into account sociological and legal influences. The book covers the functional areas of management such as marketing, financial management, and human resources. There is also a chapter on event management.

Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals. The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses. This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.

This book addresses the most important judicial aspects in relation to the FIFA Dispute Resolution Chamber (DRC), as well as the different categories of disputes, inter alia, the termination of player contracts, the amount of compensation, sporting sanctions, training compensation and the solidarity mechanism. The DRC was established in 2001 by FIFA for the purpose of resolving disputes regarding the international status and transfer of players. Since then the DRC has developed into a major and influential alternative resolution body, with an impressive and everincreasing caseload. In this updated and revised Second Edition the most important decisions of the DRC as of the date of its establishment in 2001 until 2016 are analysed. It is a reference work for those with a legal and financial interest in professional football, such as lawyers, agents, managers and administrators, but is also aimed at researchers and academics. Michele Bernasconi, Attorney-at-law in Zurich, Switzerland, Arbitrator at CAS and President of the Swiss Sports Law Association provided a foreword for the book. Frans M. de Weger is senior legal counsel working for the Dutch Federation of Professional Football Clubs (FBO). In 2015 he was, at the proposal of the European Club Association (ECA), appointed as an arbitrator for the Court of Arbitration for Sport (CAS). As a legal counsel and a CAS arbitrator he is involved in several national and international football-related legal disputes. This book appears in the ASSER International Sports Law Series, under the editorship of Prof. Dr. Ben Van Rompuy and Dr. Antoine Duval. "Frans de Weger's work on the jurisprudence of the DRC is a "must-have" for anybody dealing with sports law and, in particular, dealing with football issues under the FIFA Regulations on the Status and Transfer of Players." Massimo Coccia Professor of International Law and Attorney-at-Law in Rome and CAS Arbitrator "Where to go when trying to understand the FIFA Regulations on the Status and Transfer of Players? Now Frans de Weger has the answer with his new version of the much-awaited and needed Jurisprudence of the FIFA Dispute Resolution Chamber." Juan de Dios Crespo Perez Sports Lawyer "The second edition of this book, which is systematic and practical at the same time, will surely be of great interest to both specialists active in the world of "football law" and aspiring individuals." Wouter Lambrecht Attorney-at-law, Head of Legal at the European Club Association, FIFA Dispute Resolution Chamber Member and Mediator at the CAS

Written against the backdrop of the 2012 London Olympics, this book examines the idea of 'time' in sport, using time as a conceptual lens to explore movement, bodies, sports reporting, memory, disability, technology and the role of the past and the future in sport.