Consumer Behaviour as a field of study has grown significantly due to the increased influence of consumers in the market. There has been a corresponding transitional shift from a business-to-consumer approach to a consumer-to-business one, which has had a specific impact on the marketing domain. Marketing as a core discipline was crafted in the infancy stage to ensure consumers got the right product, at the right price, in the right place and by use of the right promotion. The complexity in modern society involves correctly determining this “right”. Consumer Behaviour provides a current South African perspective on consumers and their ever-changing needs, as influenced by a number of psychological, cultural and environmental factors.

Consumer Behaviour discusses the dynamics of consumers and their consumption practices and behaviours, and the importance of adjusting marketing efforts accordingly to ensure business success.It reflects a relevant and current outlook, including exploring the changes and challenges associated with the COVID-19 pandemic.

Consumer Behaviour is aimed at undergraduate Marketing students and those who are already in the field wanting to improve their knowledge on consumer behaviour in South Africa.

Is the world globalized as so many pundits claim? The facts say otherwise. Consumption, for example, has a strong domestic bias. Distance and borders are two important reasons for this bias and are a powerful deterrent to globalization. Also, multinational corporations ???the organizations that best symbolize the concept of globalization???do not have a global reach, but rather focus their activities within an area surrounding the home market. These facts suggest that regionalization and not globalization is the appropriate characterization of today??'s economic environment.
This volume explores the drivers of cross-border trade and the forces underlying the expansion of the border from the nation to the regional trade area. The findings of this research cast some doubts on the practicality of striving for a more globalized trade system through costly and time-consuming trade rounds populated by a myriad of players with their agendas and conflicts? Would it not be better to let the world fully play out the regional option before implementing a more global strategy?
*International coverage of global strategic management
*Dicusses multi-national corporation and whether their growth strategy should be regional v. global
*Addresses regional trade situations (i.e., NAFTA, European Union, and Mercosur)

Questions and Answers for Diploma in Dental Nursing, Level 3 is a comprehensive revision guide for dental nurses preparing for the written examination of the City & Guilds Level 3 Diploma in Dental Nursing (formerly NVQ). Practice questions test your knowledge of Units 312-315, covering the principles of infection control in the dental environment, assessment of oral health and treatment planning, dental radiography, and the scientific principles in the management of oral health diseases and dental procedures. This guide is the must-have companion to the course text Diploma in Dental Nursing, Level 3, 3rd Edition,as you work towards qualification as a successful and accomplished dental nurse. Key features: * Revision guide tailored for students taking the City & Guilds Level 3 Diploma in Dental Nursing * Presents multiple choice questions in the format of the exam, and answers with brief explanations so if you go wrong you know how to improve * Written by Carole Hollins, an experienced examiner and well-known author of dental nursing books

Die Studentenausgabe des The Royal Marsden Manual of Clinical Nursing Procedures ist seit funfzehn Jahren das massgebliche marktfuhrende Lehrbuch fur die Pflege im klinischen Umfeld. Das international ausserst erfolgreiche Werk bildet den Goldstandard in der Krankenpflege, denn es zeigt die Verfahren, Grundprinzipien und Leitlinien auf, die Studenten und Auszubildende benoetigen, um mit Fachkompetenz und Selbstvertrauen klinisch effektive, patientenzentrierte Pflege zu erbringen.

Covers the syllabus as per Indian Nursing Council for undergraduate and postgraduate students of nursing. Simple and lucid presentation of content matter for the benefit of users. Content has the latest concepts about principles of nursing administration and management and delivery of the health system. Adequate emphasis is given to clarify concepts related to nursing management. Use of diagrams, tables, and boxes to make content self-explanatory and enhance pedagogical features. Chapter Outline and Learning Objectives in the beginning, and Chapter Highlights at the end of each chapter provide overview of essential concepts. Review questions in the form of essay type, short answer, and multiple-choice questions with answers for self-assessment. Each chapter has carefully selected references for further reading for the benefit of readers.

This book departs from the usual principles-based approach and instead takes a predominantly consequentialist (harms and benefits) approach. It aims to be free of abstract philosophy, but will use the analysis of cases and a reasoned approach to examine alternative arguments. Whilst the book deals with issues in some depth it uses plain language and many clear examples of good and less good practice to illustrate points. It is at a level useful to both beginning and more experienced researchers.Real world approach Covers research governance from an international perspective Practical guidance on ethical committee procedures Direct examples of good and less good practice Clear, outcomes-based approach

Highlighting the experiences of midwives who provide care to women opting outside of guidelines in the pursuit of physiological birth, Claire Feeley looks at the impact on midwives themselves, and explores how teams and organisations can support or discourage the promotion of women's birth choices. This book investigates the processes, experiences, and sociocultural-political influences upon midwives who support women's alternative birthing choice and argues for a shift in perspective from notions of an individual's professional responsibility to deliver woman-centred care, to a broader, collective responsibility. The book begins by exploring the normal birth debates to demonstrate how hegemonic birth discourse and maternity practices have detrimentally affected physiological birth rates, as well as the wellbeing of women who opt outside of maternity guidelines. It also provides real life examples of how midwives can facilitate a range of birthing decisions within mainstream midwifery services. The second part develops a new model to explore how a midwife's socio-political context can significantly mediate or exacerbate the vulnerability, conflict and stigmatisation that they may experience as a result of promoting alternative birth choices. Part three further explores the implications of the model, looking at how team and organisational culture can be developed to better support women and midwives, making recommendations for a systems approach to improving maternity services. Discussing the invisible nature of midwifery work, what it means to deliver woman-centred care, and the challenges and benefits of doing so, this is a thought-provoking read for all midwives and future midwives. It is also an important contribution to interprofessional concerns around workforce development, sustainability, moral distress and compassion in health and social care.

International Classification for Nursing Practice (ICNP) functions as a common language for nursing in Europe. It is developed as a common nomenclature and classification system, reflecting the specific clinical realities of nursing practice. Telenurse promotes the use of ICNP in Europe according to a double strategy involving the following approaches; 1) organisation of dissemination conferences on a European level and dissemination meetings on a national level. 2. Building of simple demonstrators illustrating possible real uses of ICNP in shared electronic patient records. Telenurse has focused on two aspects of the use of ICNP in electronic records. Firstly, entry of ICNP data in relation to daily systematic documentation of nursing care and secondly, statistical analysis of ICNP data extracted from the electronic patient records in relation to the development of clinical quality and resource management. In relation to the DataIn phase Telenurse spans both streams within the group of projects concerned with electronic patient records, viz. the stream concerned with the architecture of electronic patient records and the stream concerned with the architecture of terminology's. In relation to the DataOut phase the small scale demonstrators of electronic patient records have been equipped with data extraction mechanisms for clinical databases. These developments have been supplemented by software showing how the results of the analysis of data stored in the databases can be fed back to clinical practice using electronic means.

SAFETY FIRST WITH 'CURE & CARE'! Davis's Canadian Drug Guide for Nurses, Eighteenth Edition delivers everything you need to administer medications safely across the lifespan-well-organized monographs encompassing hundreds of generic drugs and thousands of trade names. Its nursing-focused 'Cure & Care' 'Cure' approach makes it the ideal resource for both student and practicing nurses by delivering exactly what they need to know to provide the very best care for their patients. 'Cure' explains what the drug does, while 'Care' describes what the nurse does and how the nursing process relates to the pharmacotherapeutics. BONUS! FREE DIGITAL ACCESS An access code inside new, printed texts unlocks your one-year, FREE subscription to DrugGuide.com, Davis's Drug Guide Online, powered by Unbound Medicine. You'll have information on more than 5,000 trade names and generic drugs at your fingertips, as well as audio pronunciations and color photographs, all updated regularly. Search the complete database and appendices quickly and efficiently. Build your knowledge with extensively cross-referenced drugs. Listen to audio pronunciations and view color photographs of drugs. Stay current with content updates and FDA drug news. LIFE-SAVING GUIDANCE AT A GLANCE #1 Drug Guide for patient safety Red tab for high alert medications, plus in-depth high alerts and patient safety coverage Red, capitalized letters for life-threatening side effects REMS (Risk Evaluation and Mitigation Strategies) icon Drug-drug, drug-food, drug-natural product interactions Special considerations for patient populations Geri heading identifies special concerns for older adults, including the AGS Beers Criteria for Potentially Inappropriate Medication Use in Older Adults. OB and Lact headings highlight information for pregnant and breastfeeding patients. Pedi heading identifies concerns for children. Rep heading identifies considerations for patients of reproductive age. IV Administration subheads Pharmacogenomic content Patient and family teaching guidance Canadian-specific content Monographs on drugs approved for use in Canada that are not FDA-approved for use in the U.S. Additional Canadian trade names for many US-approved generic drugs, identified by a maple leaf icon A summary of the similarities and differences between pharmaceutical practices in the U.S. and Canada Canadian educators and reviewers FREE ONLINE LEARNING, CARE PLANNING, AND PATIENT EDUCATION TOOLS Audio Library of 1,200+ drug names Tutorials with self-tests, Preventing Medication Errors and Psychotropic Drugs Calculators for body mass index (BMI), metric conversions, IV drip rates, dosage/KG and Fahrenheit/Celsius. Interactive Case Studies, brief, real-life scenarios, each followed by a series of questions Audio podcasts on...Risk Evaluation Mitigation Systems (REMS), How to Use Davis's Drug Guide for Nurses (R),Detecting and Managing ADRs, Evidence-based Practice and Pharmacotherapeutics, Pharmacogenomics, Medication Errors, Special Dosing Considerations, Educating Patients about Safe Medication Use Video clips illustrating the safe administration of medications

This book is unique, because no other psychiatric/mental health nursing text has ever brought together 'opposing' or contrasting views of the same issue, and subsequently invited two seperate chapters to be written in order to articulate the different perspectives in the debate. Further, no book has then followed up such a wide and thorough discussion by inviting a third party to offer commentary. The purpose of this book is to present a range of key issues that psychiatric/mental health nurses face. They are practice, policy, research and education related issues. The purpose then is to present the most complete, balanced arguments possible in order to inform, educate, and stimulate psychiatric/mental health nurses. Furthermore the purpose of the book is to make psychiatric/mental health nurses more aware of the, often, uncertain nature of much of psychiatric/mental health nursing practice and knowledge. Psychiatric/mental health nursing is not characterised by 'black and white', easily delineated issues, and is perhaps characterised by various 'shades of grey'. Indeed, it is often stated as axiomatic that psychiatric/mental health nurses can be described as a 'broad church'. Consequently, the purpose of this book is to help psychiatric/mental health nurses appreciate this broad church, be able to understand the various 'shades of grey', be able to understand that, often, there are differing views, inconclusive arguments and contentious debates and for this to influence their clinical practice. As the international range of contributors illustrates, these debates (to a greater or lesser extent) are issues and debates that psychiatric/mental health nurses face the world over; these are matters of real international importance and significance. These issues have been touched upon, and to a limited extent, debated at psychiatric/mental health nursing conferences and, to an even lesser extent, within some psychiatric/mental health nursing journals. Thus, they are real issues that many nurses are facing, talking about and trying to resolve.key debates are presented with arguments from opposing viewpoints, followed by a third-party commentary, to give readers the necessary information to form their own view written by a range of international authors from different countries across three continents one of the first psychiatric/mental health nursing books to explore the pedagogical value of debate

Haematological oncology is a rapidly advancing and exciting field of medicine. This is the first British textbook addressing haematological oncology written specifically for nurses. The book is intended for qualified nurses working with, or having an interest in, haematological malignancies and will also be useful to student nurses and those undertaking specialist courses. The second edition of this successful text has been fully revised and updated throughout in line with recent developments in clinical practice. There are seven new chapters and expanded sections on bone marrow transplant, the immune system and palliative care. Comprehensive coverage of nursing issues in hematological malignancies providing everything a newcomer will need to know Addresses the role of chemotherapy, radiotherapy, and blood marrow transplant treatments in haematological oncology to enable effective management of patients Discusses pertinent daily issues for practicing nurses including oral care, nausea and vomiting, nutrition, infection control, social and psychological issues Reflection points provide an active reading experience and illuminate ideas and issues within the text Six new chapters: Research Priorities; Leadership Issues for Specialist Nurses; Fatigue; Adolescent Issues; Addressing the Needs of Families; Immune Modulators and Novel Therapies Expanded information on bone marrow transplant, the immune system and palliative care Improved design and layout New expert contributors to provide the latest information on their field

This book aims to clarify the potential association between frailty and cardiovascular disease in older people. Covering the biological as well as the clinical point of view, it allows researchers and clinicians to discover the significance of this topic. The contributions cover the most important aspects in the potential relationship between frailty and cardiovascular disease. In particular, authoritative authors in this field have clarified the definition and the epidemiology of frailty and cardiovascular disease in older people. A large part of the volume is dedicated to the biological mechanisms of frailty and cardiovascular disease, trying to find those in common between these two conditions. Since this book is dedicated to both researchers and clinicians, we have proposed some chapters to the importance of comprehensive geriatric assessment in the evaluation and treatment of cardiovascular diseases and frailty. In this regard, the importance of geriatric evaluation in cardiac surgery for older people is well covered. Finally, the importance of cardiac rehabilitation and physical exercise is summarized, being, actually, the most important treatments for both frailty and cardiovascular disease. Written by many well-known and widely published experts in their respective fields, this book will appeal to a wide readership such as researchers in the field and clinicians, especially suited in geriatric medicine and cardiology who, every day, face frail older patients.

Mosby's Surefire Documentation, Second Edition, uses clear concise reading style to give specific, practical advice of how, what, and when to document over 100 of the most common and most important situations nurses face. Divided into 3 sections: Caring for Patients; Dealing with Special Situations; and Practicing Yourself Legally; each entry tells exactly what to consider and document, so that nurses can ensure quality patient care, continuity of care, and legal protection. The second edition will be thoroughly updated to reflect the latest HIPAA and JCAHO recommendations and standards as well as the most current legal tips and advice. A special emphasis will be placed on the evolving role and means of electronic documentation in the clinical setting. UNIQUE! Case histories that illustrate key legal points Tips to help nurses streamline documentation without sacrificing accuracy Guidance for documenting unusual or difficult developments or events Clear, concise explanations of complex legal terms and concepts Advice on how and why to document for a variety of documentation systems Charting Checklists identify essential points to record for a particular situation Legal Briefs explain legal terms, such as a living will, or give practical advice for avoiding legal pitfalls Case Law Close-Ups describe specific court cases, explain the court's ruling, and point out the nursing implications Tips and Advice help the nurse solve documentation problems, such as correcting a mistaken entry, and give advice on recording data in complex situations Did you know? sections present interesting, practical, or little-known points related to a specific topic Completely updated content throughout that reflects the latest information and guidelines affecting documentation, including HIPAA and JCAHO standards. Expanded coverage of electronic documentation and its implications for nurses. A wealth of new and expanded special features such as Charting Checklists, Legal Briefs, and Case Law Close-Ups that further illustrate important documentation and legal considerations

Reacting against the dominance of obligation-based moral theories in both general and nursing ethics, the author proposes a 'strong' (action-guiding) account of a virtue-based approach to moral decision-making within contemporary nursing practice. Merits and criticisms of obligation and virtue-based approaches to morality are identified and examined. One of the author's central premises is that the notions of moral goodness and badness carry more moral weight than the traditionally important notions of moral rightness and wrongness. Therefore, the author argues that in order to deliver morally good care, it is vital to consider the kind of nurse one is and this means examining one's moral character. This book will be rewarding reading for a wide range of readers including clinical nurses, nurse educators and nurse ethicists; indeed, anyone interested in morality and ethics and the work of nurses will find this book stimulating reading.

This book aims to fill a gap with an in-depth exploration of nursing ethics content from the western philosophical tradition and some of the methods used in teaching this content. It will address cross-cultural issues in using specific ethics content. It will also reveal the poverty of the present dualism model in nursing ethics and replace this with a more complex and more useful model that invites debate. Its scope is both wide and deep but that is needed to enrich the basis for teaching nursing ethics. Outlines and critiques all current ethical theories and considers their application to nursing practice Explores ethical issues in numerous cultures Includes case studies drawn from a range of countries Written by leading nurse educators and philosophers in the field

The volume can be used as a stand-alone volume, or as a companion volume to Juta's Complete Textbook of Medical Surgical Nursing. Juta's Introduction to Paediatric Surgical Nursing is easy to read and content can be integrated into everyday activities in the paediatric surgical ward. Chapter features include: - Clear illustrations that show anatomical anomalies - Medico-legal and ethical considerations for conditions - 'Clinical alert', 'Nursing alert' and 'Practice alert' and 'Information' boxes that highlight important information - Pre- and post-operative care plans - Learner activities at the end of each chapter Juta's Introduction to Paediatric Surgical Nursing meets the requirements of the current nursing programmes and the proposed updates and is suitable as a prescribed textbook for learners registered in these programmes: Auxiliary nurse, Staff nurse and Professional nurse. It is also recommended as a reference for clinical nurse practitioners.

While high dependency care may be delivered in designated high dependency units, it also occurs in many other clinical environments. The book provides invaluable information for nurses working in all acute hospital wards and departments including recovery units, high dependency units, acute surgical or medical wards, and accident and emergency units. It is also a useful resource for nurses undertaking specialist post-registration programmes (particularly in critical care), in-house courses, and also those who are new to high dependency nursing. Some chapters are devoted to specific clinical areas such as cardiac care and respiratory care, with others covering broader clinical issues such as pain management and post-operative care. The underpinning anatomy, physiology and pharmacology are included in relevant chapters. In all these areas there is a strong emphasis on clinical application. Chapters on non-clinical, yet vital, components of high dependency nursing are also included to address aspects such as the development, management, interpersonal and social issues associated with high dependency care. The second edition of this highly successful textbook has been thoroughly updated throughout in line with the latest research, clinical and policy developments. Principles and Practice of High Dependency Nursing is an invaluable resource for nurses and managers working in acute care settings and sets the standard for modern high dependency nursing practice. Focuses specifically on high dependency care making the book much more relevant for non-ITU nurses Includes the underpinning A & P and pharmacology to obviate the need for further purchase Covers management and professional aspects as well as psycho-social issues making the book comprehensive providing all they need to know Provides Learning Objectives in each chapter facilitate study and revision Offers numerous illustrations help to clarify and amplify the text Fully updated in line with recent developments in policy and practice e.g. the government report Comprehensive Critical Care (DoH 2000) and NSFs Improved layout via use of boxes and tables to make it easier to find relevant information New chapter on The development, growth and context of high dependency care. All chapters updated in terms of references and evidence-based practice

This book lays a clear foundation of knowledge for any nurse involved with palliative care. It focuses on the needs and perspectives of the patient, and seeks to give the reader a strong, broad understanding of how best to deliver full, rounded care. Covering the wide range of care provision in hospices, hospitals and patients' homes, the book draws widely from practice examples to explain and expand theoretical issues. Research evidence underpins each of the chapters while guided activities enable readers to reflect in a focused way on their experience and current practice. While recognising the importance of team work in providing good quality palliative care, the book unashamedly concentrates on the unique nursing skills and knowledge required for this demanding work. Covering key issues in palliative care nursing such as spirituality, sexuality, ethics, loss and grief, this book defines and develops palliative care as a key nursing specialty. A clear, broad-based approach offers a thorough introduction for the non-specialist nurse. Written and edited by an experienced team of nurses working in this field, grounding it in current practice. Learning outcomes listed at the start of each chapter aid learning and comprehension. Reflective practice activities and an outline of CPD is especially useful for students working independently. Case histories, recommended reading lists, and references provide a solid evidence base for clinically based practice and facilitate further study. Thoroughly revised and updated to reflect changes in policy direction. A new chapter on pain and symptom management. Revised content reflects the recent shift in the evidence base concerning spirituality. Includes psychosocial issues of loss for the patient, their family, and careers.

This title flows from several panels at the Commission on Legal Pluralism Jubilee Conference, entitled Living Realities of Legal Pluralism, that was organised in conjunction with the Centre for Legal and Applied Research (CLEAR), the Research Chair in Customary Law and the Chair for Comparative Law in Africa, of the University of Cape Town. The panels highlighted controversial aspects of the legal protection of indigenous knowledge with which the contributors to this volume have critically engaged. This engagement is informed by recent legislative and policy developments in several countries in the global South, including South Africa.

Esta investigaci n presenta una propuesta de trabajo con adultos mayores a partir de un Modelo de Atenci n para el cuidado de adultos mayores a partir del m todo Montessori. El Modelo est siendo utilizado en una casa de cuidado de adultos mayores en el Estado de Colima, en el cual se han ido modificando las estrategias de atenci n en donde se busca principalmente el desarrollo de habilidades sociales, a partir de actividades l dico-recreativas, que les permite interactuar entre ellos. Adem?'s se destaca la importancia de la relaci n del cuidador-adulto mayor, y de la necesidad de contar con personal profesional. Este trabajo de investigaci n muestra la aplicaci n del Modelo haciendo al final una propuesta de actividades as como de la creaci n de una ludoteca para adultos mayores. Invitamos a los lectores a revisar el documento, as como a proponer acciones en beneficio de los adultos mayores, particularmente de los institucionalizados, para que se generen programas sociales; de igual forma a quienes cuidan adultos mayores para que se preparen cada d a y puedan brindar un servicio con calidad y calidez, finalmente para los profesionistas quienes tienen una gran oportunidad de generar cambios en la atenci n de este grupo etario, que muchas veces se encuentra abandonado.

The book looks at a broad perspective of decision making and each chapter focuses on a specific aspect related to making crucial decisions. Following an initial introduction the book explores the concept of autonomy and the many factors that influence autonomous practise. The role of knowledge in decision making, using evidence to inform decisions, as well as different approaches to decision making are also examined - including the traditional or rational approach, decision analysis and the development of professional judgement. Dilemmas arise when decisions are made and therefore ethical decision making is an important component of this book. Management decisions may be different from those related to giving specific care to women, hence one chapter focuses on making management decisions. Emphasis is also placed on the role of the midwife in helping women make their own decisions, the role of reflection in enhancing the decisions midwives make and the support midwives can receive from their Supervisor of Midwives. Flowcharts explain and facilitate the decision-making process. A very practical approach to decision-making in midwifery, with contributions from midwives who have considerable experience in this area Provides guidelines on how to achieve successful autonomous midwifery practice, enabling theory to be effectively applied to practice Includes coverage of management roles and decision-making as well as clinical scenarios, offering frameworks and flowcharts to guide the inexperienced Suggests different approaches to making difficult decisions