In today's fiercely competitive business environment, a brand is more than just a product or logo; when managed effectively, it can become the key to an organisation's success. While there are numerous international textbooks on branding, many of them focus on American or European contexts, often neglecting the unique nuances of the South African market. This textbook seeks to fill that gap by providing a comprehensive exploration of the intricacies involved in building, nurturing, and sustaining brands within the dynamic South African landscape.

South Africa, with its diverse languages, cultures, and identities, presents brand managers with a distinctive set of opportunities and challenges. The ability to create brands that resonate with consumers and establish a meaningful connection is essential for success in this multifaceted environment.

This textbook is designed to equip students, marketing professionals, and aspiring entrepreneurs with the knowledge and tools necessary for effective brand management. Key topics covered include:

• An introduction to branding concepts
• The significance of crafting a brand's image, identity, and positioning
• Strategies for developing and managing brand architecture
• Approaches to building strong brands through brand equity and the brand value chain
• Designing marketing programs to enhance brand equity
• Measuring brand equity and performance using various approaches
• Considerations for brand contact planning and constructing effective contact plans
• Branding in the digital era, with a focus on the African and South African context
• Strategies for international branding
• Perspectives on branding in the service sector
• The importance of internal branding and employee engagement

Each chapter incorporates practical examples to illustrate theoretical concepts, and it includes a relevant case study and questions for students to reinforce their understanding.

This textbook is the result of extensive research and collaboration with academics from various South African institutions, including the University of Johannesburg, North-West University, UNISA, and Vega School, offering a diverse range of expert viewpoints. We invite you to embark on a journey of understanding, developing, and managing brands within the South African context through this comprehensive resource.

Consumer Behaviour as a field of study has grown significantly due to the increased influence of consumers in the market. There has been a corresponding transitional shift from a business-to-consumer approach to a consumer-to-business one, which has had a specific impact on the marketing domain. Marketing as a core discipline was crafted in the infancy stage to ensure consumers got the right product, at the right price, in the right place and by use of the right promotion. The complexity in modern society involves correctly determining this “right”. Consumer Behaviour provides a current South African perspective on consumers and their ever-changing needs, as influenced by a number of psychological, cultural and environmental factors.

Consumer Behaviour discusses the dynamics of consumers and their consumption practices and behaviours, and the importance of adjusting marketing efforts accordingly to ensure business success.It reflects a relevant and current outlook, including exploring the changes and challenges associated with the COVID-19 pandemic.

Consumer Behaviour is aimed at undergraduate Marketing students and those who are already in the field wanting to improve their knowledge on consumer behaviour in South Africa.

Entrepreneurs are the core and essence of any economy. Without entrepreneurs, there would be no business; without business, there would be no government, as there would be nobody to pay taxes to finance it. What distinguishes entrepreneurs from the masses, and even from innovative individuals, is that they act on opportunities and create something new, thereby driving economic evolution. Entrepreneurship – a South African perspective is a guide to becoming a successful entrepreneur. It describes and illustrates new business creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business.

In this fifth edition, all the chapters have been revised substantially and special attention has been given to South African and other case studies relevant to the context of Africa. More emphasis is placed on the post-modern trends of the business world, such as the prominent role of technology and the social impact of businesses.

Contents include the following:

• The nature and development of entrepreneurship and the entrepreneur
• Creativity, innovation and the window of opportunity
• Developing the business plan
• Start-up and resources for entrepreneurs
• Fair trade, competition and consumer protection
• Legislation and regulations affecting entrepreneurs
• Financing, growth and buyout of a business
• The Fourth Industrial Revolution, technology and e-commerce opportunities
• Family businesses, franchising and corporate entrepreneurship in South Africa

Entrepreneurship is aimed at students at all higher education institutions in South Africa, as well as entrepreneurs, managers, management consultants and trainees, developers and presenters of in-house business courses.

Sociopolitical occurrences in recent years have, if anything, brought to the fore the close relationship between developments in the labour market and progress on the socio-econo-political terrain. The ideological divides in South Africa are especially apparent in the labour market, and these compound the basic conflict between the objectives of protecting basic worker rights on the one hand, and increasing economic growth on the other. The South African labour market contains an abundance of information about labour markets in general and the South African labour market in particular.

The South African labour market has a down-to-earth and practical approach. It considers the evidence and identifies some urgent discussion points about the sensitivity of employment to economic growth. Four appendix chapters deal extensively with globalisation, the Fourth Industrial Revolution, labour market outcomes during the COVID-19 pandemic period, consensus-seeking institutions such as Nedlac, as well as detailed labour market statistics from 1995–2021. Questions and study suggestions are included at the end of each chapter.

The South African labour market is aimed at economics students as well as general readers wanting an overview of the South African labour market.

Employment relations derives from the fields of industrial and labour relations, the latter of which have both been deemed demeaning to human beings as workers/employees.

South African labour relations history is also regarded as having been degrading to workers, specifically migrant, black and unskilled labours. After decades of research, psychologists and sociologists have been able to show employers, managers and supervisors the importance of understanding human behaviour in fostering a workplace characterised by high job satisfaction, employee commitment and engagement. Employment relations in South Africa: a psychological perspective explores the ramifications of the past while promoting collaboration between employment relations and psychology toward more productive and harmonious employment relationships.

Employment relations in South Africa: a psychological perspective considers questions such as the following:

• What is the link between psychology and employment relations?
• Is psychology important to the field of employment relations?
• Why were industrial psychologist contributions previously neglected by trade unions?
• Why did psychologists and sociologists contribute less to industrial/labour relations in the past?

Employment relations in South Africa: a psychological perspective is aimed at undergraduate and postgraduate students, and will also serve as a valuable resource to human resource practitioners, psychologists, industrial psychologists, shop stewards, trade union officials, labour or employment relations consultants, and managers.

Akademiese geletterdheid is noodsaaklik vir akademiese prestasie. Daar word van studente verwag om ’n verskeidenheid akademiese tekste met begrip te lees. Studente moet ook hulle eie argumente kan konstrueer en hulle kritiese denkvermoë in die vorm van ’n akademiese teks aan ’n leser illustreer. Akademiese geletterdheid beteken dat studente as onafhanklike akademiese skrywers kan funksioneer wat navorsing op ’n gestruktureerde, goed geformuleerde en logiese wyse kan weergee.

In hierdie handboek word studente nie net toegerus met kennis en vaardighede om die genre van akademiese skryfwerk te begryp nie; die samestelling van die boek kan ook meehelp dat studente onafhanklike beoefenaars van hierdie genre word.

Studente word begelei om:

• die skryf van akademiese tekste op ’n sistematiese wyse te benader;
• opdragte te ontleed en te beplan;
• relevante vakinhoud in te samel;
• vakinhoud met begrip te lees;
• navorsing, kennis en afleidings op ’n gestruktureerde wyse in goed geformuleerde taal weer te gee sodat dit ’n samehangende geheel vorm; en
• terugvoer op akademiese tekste te verwerk ten einde as akademiese skrywers te groei.

Die skrywers vertrou dat studente en dosente hierdie handboek as ’n nuttige hulpbron sal gebruik om akademiese geletterdheid te bevorder.

A comprehensive, user-friendly guide to marriage and family therapy that takes a holistic view to look at people within the context of their environment. Family Therapy helps students understand the process of shifting from an individual psychology paradigm to a cybernetic or systems paradigm. The text is divided into three sections: "The Systemic Framework," "The Practice of Family Therapy," and "The Systemic Practitioner," and it includes historical information, current developments, and ongoing debates. Various family and developmental theories are examined. The family therapy models considered include psychodynamic, natural systems, experiential, structural, communications, strategic, behavioral/cognitive, and several post-modern approaches. Assessment, intervention, training and supervision, research, and epistemological challenges are discussed within the context of practice. Learning Goals Upon completing this book readers will be able to: Describe and compare various family therapy models Discuss practical applications for different family and developmental theories Review and assess unique family systems to determine the appropriate family therapy model Understand how concepts with the same name differ in meaning at different levels (i.e. 1 st order versus 2 nd order cybernetics)

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

As the #1 title in the pediatric nursing market for over 40 years, Wong's Essentials of Pediatric Nursing, 11th Edition continues to leverage its trademark developmental approach as it equips readers with the very latest research and guidelines for treating children today. The text utilizes a highly-readable writing style and encourages a whole-body approach - beginning with child development and health promotion to better understand the later chapters on specific health problems. This new eleventh edition also features a new chapter covering all systems cancers, additional case studies within the nursing care plans, and updated and expanded evidence-based content throughout to best reflect the latest standards and trends impacting pediatric nursing care today. Developmental approach clearly identifies developmental tasks and influences at each stage of a child's growth. Emphasis on wellness features health promotion chapters for each developmental stage of childhood. Critical thinking case studies with answers are found throughout the text. Quality patient outcomes are highlighted within nursing management discussions for major diseases and disorders. Drug alerts draw attention to potential safety issues, reflecting QSEN safety initiative. Family focus includes a separate family chapter as well as family content and Family-Centered Care boxes integrated throughout the text. Community Focus boxes provide resources and guidance on caring for children outside the clinical setting. Evidence-Based Practice boxes focus attention on the application of research and critical thought processes to support and guide the outcomes of nursing care. Chapter on complementary & alternative therapy cover timely topics to aid in providing complete, comprehensive care. Nursing care plans provide a model for planning patient care and include rationales that provide the "why." Research Focus boxes highlight current studies that impact pediatric nursing today. Cultural content and Cultural Considerations boxes are integrated throughout the text to draw attention to customs and beliefs of different cultures that influence childcare. Atraumatic Care boxes contain techniques for care that minimize pain, discomfort, or stress. Nursing tips offer helpful hints and practical, clinical information of a non-emergency nature. Nursing alerts feature critical information that MUST BE considered in providing care. Emergency Treatment sections provide a quick reference in critical situations. Nursing care guidelines provide clear, step-by-step instructions for performing specific skills or procedures. NEW! Next Generation NCLEX (R)-style case studies and questions are included in the text and on the companion Evolve website. NEW! Pediatric Quality Indicator boxes present a bigger picture of hospitals and how they look at quality and safety. NEW! Applying Evidence to Practice boxes outline up-to-date procedures to reinforce best practices. NEW! Concept lists have been added to the beginning of chapters to aid programs using a concept-based curriculum. NEW! Separate chapter on cancer focuses on best-practices within this specialized area of pediatric care. NEW! Expanded information on the Zika virus ensures you are grounded in the latest evidence-based information. NEW! Updated genetics content keeps you up to date in this always evolving area of medicine. NEW! Expanded content on the different roles in pediatric nursing reflect nursing responsibilities and the most common pediatric nursing subsets utilized in practice today. UPDATED! Content on autism spectrum disorders has been updated to keep you in the know on the latest practice standards used in this rapidly expanding area of pediatric care. NEW! Information on Narcan reinforces how to properly apply the injection. UPDATED! Translating Evidence into Practice boxes have been updated to focus attention on application of both research and critical thought processes to support and guide the outcomes of nursing care.

A focus throughout on lifespan perspectives and a consideration of palliative care across all ages. Consideration of different cultural perspectives, beliefs, thoughts and practices outside Western societies and dominant paradigms. Integrates primary research throughout, including a focus on contemporary research from social media. Complements mainstream psychological approaches to life-limiting illness by exploring death, dying and palliative care with a critical health psychology lens.

As asymmetric 'wars among the people' replace state-on-state wars in modern armed conflict, the growing role of military medicine and medical technology in contemporary war fighting has brought an urgent need to critically reassess the theory and practice of military medical ethics. Military Medical Ethics for the 21st Century is the first full length, broad-based treatment of this important subject. Written by an international team of practitioners and academics, this book provides interdisciplinary insights into the major issues facing military-medical decision makers and critically examines the tensions and dilemmas inherent in the military and medical professions. In this book the authors explore the practice of battlefield bioethics, medical neutrality and treatment of the wounded, enhancement technologies for war fighters, the potential risks of dual-use biotechnologies, patient rights for active duty personnel, military medical research and military medical ethics education in the 21st Century.

Your classic advanced microeconomic theory textbook delivering rigorous coverage of modern microeconomics.

Clinical judgement and decision making are terms that are frequently used in nursing. But what do they mean and how can they be effectively applied in practice? In straightforward language, this book helps you to develop the necessary skills to make and apply sound clinical decisions. It breaks down the factors involved in decision making and shows you how to use evidence, critical enquiry and reflection to do so with confidence. Key features: - Each chapter is mapped to the 2018 NMC Standards - Thought-provoking case studies and scenarios illustrate decision making in practice - Activities enable you to practise your skills and build confidence in your ability to make effective decisions

"Now I Lay Me Down...The Owner's Manual for the Dying Patient, Their Caregivers and Their Loved Ones" was written to help those with a terminal illness, and those who care for them, to improve the quality of their physical and spiritual life. It also gives guidance to the loved ones after death. During Mrs. Stringer's work as a hospice nurse she came to realize the importance of an open and honest relationship in the last months and days of a person's life. This is reflected in the book, as she has condensed an enormous amount of information in a straight-forward, easy to understand guide, while remaining sensitive and compassionate.

Designed with you in mind, Tamparo/Lindh/Blesi's THERAPEUTIC COMMUNICATION FOR HEALTH CARE PROFESSIONALS, 5th Edition, is the complete guide to patient interactions in today's clinical care settings. Effective communication can ease patient anxiety, increase compliance and enhance health care interactions, especially when dealing with life-altering illness, death and dying, depression, substance use and abuse and other situations where patient behaviors can be unpredictable. In each chapter, you will explore caregivers' good and bad responses to stressful scenarios and techniques for improvement. Each chapter starts with a case study to bring life to the page and reinforces communication strategies with practice cases, boxed features, role-play exercises and questions throughout the text. No matter the situation you face on the job, THERAPEUTIC COMMUNICATION FOR HEALTH CARE PROFESSIONALS can prepare you with the soft skills you need to think critically and help patients cope.

Biometric recognition, or simply Biometrics, is a rapidly evolving field with applications ranging from accessing one's computer to gaining entry into a country. Biometric systems rely on the use of physical or behavioral traits, such as fingerprints, face, voice and hand geometry, to establish the identity of an individual. The deployment of large-scale biometric systems in both commercial (e.g., grocery stores, amusement parks, airports) and government (e.g., US-VISIT) applications has served to increase the public's awareness of this technology. This rapid growth has also highlighted the challenges associated with designing and deploying biometric systems. Indeed, the problem of biometric recognition is a Grand Challenge in its own right. The past five years has seen a significant growth in biometric research resulting in the development of innovative sensors, robust and efficient algorithms for feature extraction and matching, enhanced test methodologies and novel applications. These advances have resulted in robust, accurate, secure and cost effective biometric systems. The Handbook of Biometrics -- an edited volume contributed by prominent invited researchers in Biometrics -- describes the fundamentals as well as the latest advancements in the burgeoning field of biometrics. It is designed for professionals composed of practitioners and researchers in Biometrics, Pattern Recognition and Computer Security. The Handbook of Biometrics can be used as a primary textbook for an undergraduate biometrics class. This book is also suitable as a secondary textbook or reference for advanced-level students in computer science.

Gain the knowledge and skills you need to provide safe, effective perioperative nursing care! Alexander's Care of the Patient in Surgery, 17th Edition is the definitive resource for nurses and surgical technologists training for a career in the operating room. Illustrated, step-by-step instructions cover patient care in more than 400 surgical interventions, including patient positioning, instrumentation, and postoperative care. Along with the latest on robotic surgery and a review of evidence-based guidelines, this edition includes new coverage of COVID-19 and gender affirmation surgery. From well-known educator Jane C. Rothrock - and with every chapter authored by an expert nurse - Alexander's gives you the tools you need to pass the CNOR (c) certification exam and succeed in the surgical setting. Comprehensive coverage includes basic perioperative nursing principles, such as patient and environmental safety, infection prevention, patient positioning, anesthesia and pain management, and the unique needs of special populations such as pediatric and geriatric patients. Coverage of more than 400 general and specialty surgical interventions includes minimally invasive and robotic-assisted surgical procedures, whether performed in a hospital, ambulatory surgery setting, or in a doctor's office. Perioperative nursing considerations are presented within the nursing process framework and include assessment, nursing diagnosis, outcome identification, planning, implementation, evaluation, discharge planning, and patient and family education. More than 1,000 full-color photos and illustrations show surgical anatomy, procedures, methods, and equipment. Sample plans of care include nursing diagnoses, outcomes, and interventions. Research Highlight and Evidence for Practice boxes discuss recommendations for applying current scientific research to patient care. Robotic-Assisted Surgery boxes highlight a rapidly expanding surgical modality. Enhanced Recovery After Surgery boxes promote protocols to improve outcomes, reduce the length of stay, and reduce the patient's cost of care. Patient Engagement Exemplar boxes optimize surgical outcomes by addressing AORN guidelines on the issues of patient care and involvement of the patient's family. Patient Safety boxes highlight practices and initiatives for patient safety in the surgical setting. Patient, Family, and Caregiver Education boxes include specific guidelines for preprocedural and/or postprocedural care, potential complications, home care, discharge instructions, and psychosocial care. Ambulatory Surgery Considerations boxes highlight patient selection criteria, special anesthesia considerations, and patient assessment implications for outpatient surgical procedures. Surgical Pharmacology tables summarize the drugs most commonly used for each surgical specialty, including generic and trade names, indications, and pharmacokinetics. Critical Thinking questions at the end of each chapter let you assess your understanding of important material. Exam-style practice questions on the Evolve website include answers and rationales. References to AORN Guidelines and toolkits are discussed as relevant to the topic. NEW! Additional content on infection prevention includes coverage of Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2), Candida auris. NEW! Coverage of discharge planning and gender affirmation surgery is added to this edition.

Continuing a legacy of excellence that spans nearly five decades, Bates' Nursing Guide to Physical Examination and History Taking, 3rd Edition, adapts the proven techniques and vibrant visuals of Bates' gold-standard assessment text specifically for the needs of today's nursing students. Thoroughly updated, evidence-based coverage emphasizes the healthy patient and clearly details common findings and diseases to help students develop and practice key skills in physical examination and history taking. Content is logically organized by Foundations, Body Systems, and Special Lifespan Considerations, incorporating essential review of anatomy and physiology, as well as critical practice in health history review, recording findings, and health promotion. Reflecting the latest research in the field, including emerging issues such as vaping, the opioid crisis, and the COVID-19 pandemic, the 3rd Edition combines trusted approaches with current clinical perspectives to equip your students for success throughout their nursing careers.

With the New Perspectives' critical-thinking, problem-solving approach, students will gain a comprehensive understanding of Microsoft Office Access 2010 and will learn how to take advantage of the flexibility it offers. Case-based tutorials challenge students to apply what they are learning to real-life tasks, preparing them to easily transfer skills to new situations. With New Perspectives, students understand why they're learning what they're learning and are better situated to retain skills beyond the classroom.

Learn how to make accurate drug calculations and administer medications safely! Calculate with Confidence, 8th Edition makes it easy to understand the three major methods of dosage calculation - ratio and proportion, formula method, and dimensional analysis. Clear, step-by-step instructions guide you through accurate calculation and safe administration of drug dosages. Thousands of practice problems ensure that you gain proficiency, QSEN principles prioritize client safety, and an emphasis on clinical reasoning helps you prevent medication errors. New Next Generation NCLEX (R) (NGN) case studies help in improving clinical judgment skills. With this popular text from educator Deborah C. Morris, you will learn to calculate drug dosages and administer medications with confidence. Thousands of practice problems ensure that you gain proficiency with drug calculations. Safety Alert boxes help you prevent medication errors and avoid errors in dosage calculation. Tips for Clinical Practice boxes call out information critical to math calculation and patient safety, and summarize best practices in client care (a Clinical Judgment feature for the Next Generation NCLEX (R), or NGN). Rule boxes present instructions essential to math calculations and provide the information needed to accurately solve drug calculation problems. Clinical Reasoning Scenarios discuss the safe administration of medications (also a Clinical Judgment feature for the NGN) and help you apply your knowledge to patient care. Comprehensive Post-Test assesses your retention of the "big picture" concepts, with answers located in the back of the book. Review of basic math, pre-tests, and post-tests allow you to evaluate your understanding of the material. Medication Administration chapter covers medication safety, a discussion on client rights, the basic six rights of medication administration, and routes of medication administration. Chapter review problems test your comprehension of all major topics, with the answers at the end of the chapter. Points to Remember list bulleted key points from the chapter. NEW! Five single-episode Next Generation NCLEX (R) (NGN) case studies are added to the book. NEW! QSEN content is now included In Unit One, Math Review. NEW! Updated medication labels are included. NEW! Discussion of herbal meds is included in the Medication Administration chapter. NEW! Latest research and information is included in the Insulin, Critical Care Calculations, and Pediatric and Adult Dosage Calculation Based on Weight chapters. NEW! Updated information on the administration of fluids is added. NEW! Updated information and examples of complex I&O problems are added to the Intake and Output section of the text, and it also includes more examples of complex I&O problems. NEW! Updated Medication Index includes the latest drug information and removes drugs that are off the market or are not widely used.

Now in its second decade of publication, this landmark series draws together and critically reviews all the existing research in specific areas of nursing practice, nursing care delivery, nursing education, and the professional aspects of nursing.

Cogent, concise, and up-to-date, this comprehensive and multidisciplinary one-volume encyclopedia written by experts from many fields covers all the major aspects of home health care for the elderly in America today. Patients, health care providers, and concerned family members, as well as students, teachers, practitioners, and policymakers in the fields of medicine, nursing, health care, social work, psychology and psychiatry, therapy and rehabilitation, sociology, public policy, and public administration will find this information important to their work in caring for the elderly. The clearly written articles discuss common problems, home care measures, trends, key issues, groups, and agencies. The entries point to sources for further reading. An appendix linking related topics, descriptions of 37 key organizations with addresses, a lengthy bibliography, and a full index make this basic reference easily accessible for broad audiences of readers.

Based on new research using previously unpublished sources, this compelling text is an in-depth study of the history of nurse education in Ireland, presenting a new authoritative account of the history of the traditional system of training in Ireland. Introduced as part of the reforms of hospital nursing in the late nineteenth century, apprenticeship nurse training was a vocational extension of secondary education. Residing outside the mainstream of higher educational provision it provided nurses with the knowledge and technical skills for sick nursing, whilst also functioning to socialise them into the role of hospital worker and introduce to them nursing's value systems. This method of training provided a ready supply of skilled, efficient, inexpensive and loyal workers. In a chronological period spanning over a century, the book traces the development of modern nursing in Ireland, bringing the hidden role of nurses and nursing to the fore. It analyzes and describes the development, provision and gradual reform of hospital nursing, taking into account the social, cultural, political and economic factors that led to its establishment, its continuance, and eventual demise.