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Books > Academic & Education > Varsity Textbooks

Understanding Pharmacology - Essentials for Medication Safety (Paperback, 3rd edition): M.Linda Workman, Linda Lacharity Understanding Pharmacology - Essentials for Medication Safety (Paperback, 3rd edition)
M.Linda Workman, Linda Lacharity
R1,980 Discovery Miles 19 800 Ships in 10 - 15 working days

Understanding Pharmacology: Essentials for Medication Safety, 3rd Edition uses a unique combination of simplified language, easy-to-follow headers, and engaging boxes and icons - such as Memory Joggers, Critical Points for Safety, Do Not Confuse, and Drug Alerts - to help you really understand how drugs work, instead of simply memorizing drug information. Updated drug tables with nursing implications ensure you are equipped with all the tools and information you need to safely prepare and administer drugs. Online case studies help you prepare for the Next Generation NCLEX-PN® and NCLEX-RN®. Sections on "Priority Actions to Take Before," "Priority Actions to Take After," and "Teaching Priorities for Patients" emphasize important aspects of drug administration, monitoring, follow-up, and patient teaching. Life span considerations outline nursing implications for drugs used in children, older adults, and pregnant women. Math and dosage calculations review reinforces medication preparation safety. Get Ready for the NCLEX® Examination! sections at the end of each chapter summarize key points and provide review questions that reinforce important concepts learned in the chapter. An array of marginal cartoon icons in Common Side Effects boxes help visual learners remember essential drug side effects. Drug Alert and Do Not Confuse boxes highlight areas of common drug/dosage errors. Memory Jogger boxes help you retain important drug information. Try This! boxes in the math chapter allow you to practice dosage calculation concepts. NEW! Clinical Judgment questions at the end of each clinical chapter offer additional self-assessment on pharmacology and medication administration. NEW! Critical Point for Safety boxes emphasize very important pharmacologic concepts to remember. NEW! Approximately 40 animations on the companion Evolve website supplement important concepts related to understanding pharmacology. NEW! Printed answer key with rationales in the back of the book makes it easy to check your answers and assess your comprehension. UPDATED! Revised drug tables provide adult dosages and nursing implications for individual drugs.

Dis Ek, Anna (Afrikaans, Paperback, Uitg): Elbie Lotter Dis Ek, Anna (Afrikaans, Paperback, Uitg)
Elbie Lotter
R295 R264 Discovery Miles 2 640 Save R31 (11%) Ships in 5 - 10 working days

Nielsen BookData Bookseller's Choice-prys (2005) Sy het haarself Stom Anna genoem. Omdat sy aan iemand kon vertel van dit wat tussen haar en haar stiefpa plaasgevind het nie. Nie aan haar ma nie, nie aan haar beste vriendin nie, en selfs nie aan haar eie pa nie. Dit is 'n verhaal wat sy nou eers, jare later, kan uitskryf. Nou eers kan sy die swye verbreek oor hoe haar stiefpa haar diepste menswees aangetas het. En hoe sy uiteindelik anderkant uitgekom het. Dis ek, Anna is gebaseer op 'n ware verhaal en is ook in Engels beskikbaar as It's me, Anna. Elbie Lotter is 'n skuilnaam.

Basic Geriatric Nursing (Paperback, 8th edition): Patricia A Williams Basic Geriatric Nursing (Paperback, 8th edition)
Patricia A Williams
R1,487 Discovery Miles 14 870 Ships in 9 - 17 working days

Provide compassionate, professional nursing care for older adults! Designed for LPN/LVNs, Basic Geriatric Nursing, 8th Edition offers a practical introduction to concepts of aging and the physiologic and psychosocial changes that affect the elderly adult. Clear guidelines help you master basic skills such as health assessment, nursing diagnosis, therapeutic communication, medication administration, and nursing interventions in a variety of health care settings. New Next Generation NCLEX (R) examination-style case studies help you develop clinical judgment, and nursing care plans show how to apply theory to practice. Written by experienced nursing educator Patricia Williams, this book provides the knowledge and skills you need to care for an aging population. Learning features in each chapter include objectives, key terms with phonetic pronunciations, basic concepts, and clinical application, all connected by case examples and a relevant research study or analysis of multiple studies. Nursing Process sections provide a framework for nursing care of older adults as related to specific disorders. Get Ready for the NCLEX (R) Examination! sections include key points, additional learning resources, and NCLEX review questions with answers and rationales on the Evolve website. Nursing Care Plans provide real-world examples of care plans along with critical thinking questions. Nursing interventions are grouped by health care setting, e.g., acute care, extended care, home care. Clinical Situation boxes highlight real-life care scenarios. Coordinated Care boxes address leadership and management issues for the LPN/LVN, and include topics such as restraints and end-of-life care. Critical Thinking boxes help you develop and improve skills in clinical judgment. Special boxes are included for health promotion, safety, nurse alerts, patient education, cultural considerations, home health considerations, complementary health approaches, and more. Medication tables summarize information about drugs commonly used in geriatric nursing. NEW! Next-Generation NCLEX (R) examination-style case studies at the end of chapters include new-format questions to help you prepare for the licensure examination. NEW! Discussion of the NCSBN Clinical Judgment Measurement Model helps you learn decision making and develop the skills needed to plan effective nursing care. NEW! Free Study Guide on the Evolve website includes Next-Generation case studies and review questions to reinforce your understanding.

Mosby's Textbook for Medication Assistants (Paperback, 2nd edition): Karen Anderson Mosby's Textbook for Medication Assistants (Paperback, 2nd edition)
Karen Anderson
R1,846 Discovery Miles 18 460 Ships in 10 - 15 working days

Gain the knowledge and skills you need to safely administer medications! Mosby's Textbook for Medication Assistants, 2nd Edition covers the principles and techniques of drug administration for common drugs and over-the-counter medications. It addresses topics such as basic pharmacology, the effect of drugs on body systems, delegation and lifespan considerations, ethics and laws, and math skills for accurate dosage calculation. Written by Karen Anderson, this text is a complete guide to the medication assistant's role, function, and scope of practice. Step-by-step procedures are divided into manageable segments, with instructions for each skill. Clear, easy-to-read writing style makes it easy to understand what you've read. Documentation reporting and recording is discussed for each drug. Focus on Communication boxes suggest what to say and questions to ask when interacting with patients, residents, family, and nursing staff. Focus on Older Person boxes provide age-specific considerations when administering drugs to older patients. Promoting Safety and Comfort boxes highlight safe guidelines for administering drugs. Delegation Guidelines call out the information the aide should obtain from the nurse and the care plan for delegated tasks. Chapter Review Questions at the end of each chapter help you evaluate your comprehension. Arithmetic Review in the appendix covers the basic math skills you need for calculating and checking medication dosages. Key Terms are defined at the beginning of each chapter to help you understand key terminology. NEW! Updated drug content includes current brand names, dosages, effects, and side effects. NEW Infection Prevention chapter is added. NEW! Full-color drawings and photos are updated to illustrate key concepts and techniques. NEW! Updated and simplified coverage of disease helps you understand how and when drugs are used to treat different diseases. NEW! NCLEX (R) review questions are now available on the Evolve companion website.

Emotional Labour in Health Care - The unmanaged heart of nursing (Hardcover): Catherine Theodosius Emotional Labour in Health Care - The unmanaged heart of nursing (Hardcover)
Catherine Theodosius
R4,509 Discovery Miles 45 090 Ships in 10 - 15 working days

Do nurses still care? In today's inflexible, fast-paced and more accountable workplace where biomedical and clinical models dominate health care practice, is there room for emotional labour? Based on original empirical research, this book delves into personal accounts of nurses' emotion expressions and experiences as they emerge from everyday nursing practice, and illustrates how their emotional labour is adapting in response to a constantly changing work environment. The book begins by re-examining Arlie Hochschild's sociological notion of emotional labour, and combines it with Margaret Archer's understanding of emotion and the inner dialogue. In an exploration of the nature of emotional labour, its historical and political context, and providing original, but easily recognisable, typology, Catherine Theodosius emphasises that it is emotion - complex, messy and opaque - that drives emotional labour within health care. She suggests that rather than being marginalised, emotional labour in nursing is frequently found in places that are hidden or unrecognised. By understanding emotion itself, which is fundamentally interactive and communicative, she argues that emotional labour is intrinsically linked to personal and social identity. The suggestion is made that the nursing profession has a responsibility to include emotional labour within personal and professional development strategies to ensure the care needs of the vulnerable are met. This innovative volume will be of interest to nursing, health care and sociology students, researchers and professionals.

Current Perspectives and Future Directions in Palliative Medicine (Hardcover): Kenji Eguchi, Jean Klastersky, Ronald Feld Current Perspectives and Future Directions in Palliative Medicine (Hardcover)
Kenji Eguchi, Jean Klastersky, Ronald Feld
R1,421 Discovery Miles 14 210 Ships in 18 - 22 working days

Intractable illnesses such as advanced cancer, AIDS, and chronic progressive neurological diseases present health-care professionals with an array of symptoms and ethical issues that demand extensive exploration and consideration. As the quest for advances in symptomatology continues, it is imperative to disseminate and integrate the knowledge currently available in palliative medicine. The International Symposium on Current Perspectives and Future Directions in Palliative Medicine was held in Tokyo in October 1997 to provide health-care professionals with a multidisciplinary approach for improving comprehensive palliative care. With invited speakers from North America, Europe, and Japan, the symposium focused on standard management and clinical trials of control of symptoms such as pain and cachexia, ethics in palliative medicine, the economics of health care, quality-of-life research, management of depression, and patient education.

Psychology for Nurses (Paperback, New): Devinder Rana, Dominic Upton Psychology for Nurses (Paperback, New)
Devinder Rana, Dominic Upton
R1,773 Discovery Miles 17 730 Ships in 10 - 15 working days

This text aims to be useful and relevant for student nurses from all backgrounds with a range of professional aspirations. It demonstrates the importance of psychology in both the nursing role and in health care in general.

The Human Body in Health & Disease - Softcover (Paperback, 8th edition): Kevin T. Patton, Frank B Bell, Terry Thompson, Peggie... The Human Body in Health & Disease - Softcover (Paperback, 8th edition)
Kevin T. Patton, Frank B Bell, Terry Thompson, Peggie Williamson
R1,922 Discovery Miles 19 220 Ships in 10 - 15 working days

Completely revised and updated, The Human Body in Health & Disease, 8th Edition makes it easier to understand how the body works, both in normal conditions and when things go wrong. Its easy-to-read writing style, more than 500 full-color illustrations, and unique Clear View of the Human Body transparencies keep you focused on the principles of anatomy, physiology, and pathology. Key features are Connect It! with bonus online content, concept maps with flow charts to simplify complex topics, and chapter objectives and active learning sections. From noted educator Kevin Patton, this book presents A&P in a way that lets you know and understand what is important. More than 500 full-color photographs and drawings illustrate the most current scientific knowledge and bring difficult concepts to life. The beautifully rendered illustrations are unified by a consistent color key and represent a diversity of human identity. A conversational writing style is paired with "chunked" content, making it easy to read and comprehend. UNIQUE! Creative page design uses color backgrounds to organize information in a more inviting, accessible, and motivating way to enhance learning. UNIQUE! The full-color, semi-transparent Clear View of the Human Body permits the on-demand virtual dissection of typical male and female human bodies along several body planes. This 22-page insert contains a series of transparencies that allows you to peel back the layers of the body anterior-to-posterior and posterior-to-anterior. Language of Science/Language of Medicine word lists at the beginning of chapters present key terms, pronunciations, and word-part translations to help you become familiar with new and complex terminology. Animation Direct feature throughout the text guides you to state-of-the-art animations on the companion Evolve website to provide dynamic visual explanations of key concepts. Active Concept Maps offer animated, narrated walk-throughs of concept maps to clarify the text narrative and provide you with clear examples of how to build your own concept maps.

Wong's Nursing Care of Infants and Children (Paperback, 12th Edition): Marilyn J. Hockenberry Wong's Nursing Care of Infants and Children (Paperback, 12th Edition)
Marilyn J. Hockenberry; Edited by Elizabeth A. Duffy, Karen Gibbs
R3,384 Discovery Miles 33 840 Ships in 10 - 15 working days

Provide quality nursing care through each stage of child development! Wong's Nursing Care of Infants and Children, 12th Edition uses an easy-to-follow, family-centered approach to describe the care of children at each age and stage of development. The book begins with a discussion of the influences on and assessment of child health, then provides chapters on child health promotion and health problems - all organized by age groups and body systems. Up-to-date, evidence-based information helps you develop critical thinking skills along with the sensitivity needed to become a compassionate, caring pediatric nurse. Written by a team of experts led by Marilyn J. Hockenberry, Wong's continues to be the leading text in pediatric nursing.

  • Focus on family-centered care emphasizes the role and influence of the family in child health and illness with a separate chapter and Family-Centered Care boxes.
  • Full-color drawings and photographs reflect the latest in nursing care.
  • Nursing Care Guidelines boxes offer clear, step-by-step instructions for interventions in a variety of situations and conditions, and Nursing Care Plan boxes included expected patient outcomes and rationales for nursing interventions.
  • Nursing Tips include helpful hints and practical, clinical information.
  • Translating Evidence into Practice and Applying Evidence to Practice boxes help you apply research to improve the outcomes of nursing care.
  • Atraumatic Care boxes contain techniques for care that manage pain, discomfort, or stress, along with approaches to promote self-esteem and prevent embarrassment.
  • Emergency Treatment boxes serve as a quick reference for interventions in critical situations.
  • Cultural Considerations and Cultural Competence content provides tips from clinical experts.
  • Community and Home Health Considerations boxes address issues such as increasing immunization rates, decreasing smoking among teens, and preventing lead poisoning.
  • Drug Alerts highlight important drug-related information for safe, appropriate care.
  • Nursing Alerts call out critical considerations such as key assessment data, risk factors, and danger signs that must be considered in providing care.
  • Research Focus boxes emphasize research with concise reviews of important evidence.

  • NEW! Updated content reflects the objectives of Healthy People 2030, and updates and revisionsare made to each chapter.
  • NEW! New Next Generation NCLEX® (NGN)examination-style questions are included in all chapters to promote critical thinking.
  • NEW! NGN-style unfolding case studies replace nursing care plans in disease-focused chapters.
  • NEW! More information on emerging viruses includes the latest evidence on COVID-19 in children.
  • NEW! Updated immunization content is included in the Infectious Diseases chapter.
  • NEW! More information on mental health issues of the school-age child is added.
  • NEW! More information on vaping and smoking covers their impact on adolescents.
  • NEW! More information on preventing obesity is included, as well as updates on hypertension guidelines and other chronic diseases of childhood.
  • NEW! Updated figures and illustrations better reflect the diversity of families.

Malan On Bills Of Exchange, Cheques And Promissory Notes (Paperback, 5th Edition): Francois Retief Malan, Joseph Thomas... Malan On Bills Of Exchange, Cheques And Promissory Notes (Paperback, 5th Edition)
Francois Retief Malan, Joseph Thomas Pretorius, S.F. du Toit
R1,506 Discovery Miles 15 060 Ships in 4 - 6 working days

An authoritative source of reference on negotiable instruments often cited in judgments of all South African courts, Malan on Bills of Exchange, Cheques and Promissory Notes in South African Law has become an indispensable companion to practitioners within the commercial and banking sectors, and the lawyers who represent them. The fourth edition continues to provide practitioners and students with a comprehensive guide to this complex area of law, as well as incorporating valuable new elements.

21 Words for Nurses (Paperback): Jeanine Young-Mason 21 Words for Nurses (Paperback)
Jeanine Young-Mason
R128 Discovery Miles 1 280 Ships in 18 - 22 working days

This book highlights selected words which have particular relevance for nursing. They reflect ways of thinking about being and becoming a compassionate nurse.

All This Hell - U.S. Nurses Imprisoned by the Japanese (Paperback, New edition): Evelyn M. Monahan, Rosemary Neidel-Greenlee All This Hell - U.S. Nurses Imprisoned by the Japanese (Paperback, New edition)
Evelyn M. Monahan, Rosemary Neidel-Greenlee
R749 Discovery Miles 7 490 Ships in 18 - 22 working days

""Even though women were not supposed to be on the front lines, on the front lines we were. Women were not supposed to be interned either, but it happened to us. People should know what we endured. People should know what we can endure."" -- Lt. Col. Madeline Ullom More than one hundred U.S. Army and Navy nurses were stationed in Guam and the Philippines at the beginning of World War II. After the Japanese attack on Pearl Harbor in December 1941, five navy nurses on Guam became the first American military women of World War II to be taken prisoner by the Japanese. More than seventy army nurses survived five months of combat conditions in the jungles of Bataan and Corregidor before being captured, only to endure more than three years in prison camps. When freedom came, the U.S. military ordered the nurses to sign agreements with the government not to discuss their horrific experiences. Evelyn Monahan and Rosemary Neidel-Greenlee have conducted numerous interviews with survivors and scoured archives for letters, diaries, and journals to uncover the heroism and sacrifices of these brave women.

Introduction To Robotics - Level 3 (Paperback): Introduction To Robotics - Level 3 (Paperback)
R445 Discovery Miles 4 450 Ships in 5 - 10 working days
Ethics, Law and Nursing (Paperback): Nina Fletcher Ethics, Law and Nursing (Paperback)
Nina Fletcher
R761 Discovery Miles 7 610 Ships in 10 - 15 working days

An introduction to the ethical and legal dilemmas in nursing practice, this text is designed to provoke the nurse to reflect on the nature of his or her professional obligations and future practice. The authors firstly familiarise the reader with the basic principles of ethical debate and the overall structure of the legal system as it effects nurses. They then address the fundamental dilemmas of nursing practice, such as whether or not paternalism can ever be justified, if patients have the right to die, and what a nurse's response should be to poor professional practice by colleagues. The book aims to enhance the reader's understanding of the issues, and to educate nurses to develop their own skills of reasoning and judgement. -- .

Attitudes of Nursing Students Toward Mental Retardation Before and After Curricular Experience With Mentally Retarded Children.... Attitudes of Nursing Students Toward Mental Retardation Before and After Curricular Experience With Mentally Retarded Children. (Hardcover)
Amanda Baker
R2,063 Discovery Miles 20 630 Ships in 18 - 22 working days
Basic Trial Advocacy Skills (Paperback, 2nd Edition): Basic Trial Advocacy Skills (Paperback, 2nd Edition)
R690 Discovery Miles 6 900 Ships in 4 - 6 working days

The main objective of this book is to provide a basic introduction to key aspects of trial advocacy for all courts and tribunals.

Trial advocacy is explained in an easy-to-understand, step-by-step way and a number of examples and supporting annexures from actual court cases are used to illustrate relevant principles, strategies and tactics. Apart from serving as a basic guide for newly-qualified lawyers, the book also benefits non-lawyers intimately involved in procedural justice, like police officials, social workers, NGO advice offices, student legal aid clinics, court reporters and paralegals.

Children's Nursing Placements - A Pocket Guide (Spiral bound): Valerie Denieul, Julia Robinson Children's Nursing Placements - A Pocket Guide (Spiral bound)
Valerie Denieul, Julia Robinson
R350 Discovery Miles 3 500 Ships in 10 - 15 working days

A handy, pocket-sized guide designed to make placements more enjoyable and less stressful for children's nursing students. Children's nursing placements can be daunting - you'll be working in a variety of settings and caring for a range of children and their families when they are at their most vulnerable. You will have new colleagues to work with, and newly learned nursing theory to put into practice. This pocket guide is designed to make your placements much more enjoyable and less stressful. From absence policy to paediatric early warning scores, via faeces, it's full of practical detail, hints and tips. Written by experienced lecturers with top tips provided by current nursing students - this guidance is really produced with you in mind. Pocket-sized format - carry it with you at all times. Space to make your own notes - be it uniform policy, new terminology, or just the names of your new colleagues! Reduce your stress and make the most of your placement by having this book to hand from the start. Pocket Guides is a series of handy, pocket-sized books designed to help students make the most of their practice learning experiences.

Nursing Leadership in Long Term Care, an Issue of Nursing Clinics - Volume 57-2 (Hardcover): Melodee Harris, Ann Kolanowski,... Nursing Leadership in Long Term Care, an Issue of Nursing Clinics - Volume 57-2 (Hardcover)
Melodee Harris, Ann Kolanowski, Sherry Greenberg
R1,074 Discovery Miles 10 740 Ships in 10 - 15 working days
Vyfmylpaal (Afrikaans, Paperback): Deon Opperman Vyfmylpaal (Afrikaans, Paperback)
Deon Opperman
R307 Discovery Miles 3 070 Ships in 6 - 10 working days

Vyfmylpaal bevat vyf van Deon Opperman se suksesvolste Afrikaanse dramas: "Boesman, my seun", "Magspel", "Donkerland", "Stille nag" en "More is ’n lang dag". Hoewel die laaste drie reeds vroeer gepubliseer is (in 1996, 1990 en 1986 onderskeidelik), is dit die eerste keer dat "Boesman, my seun" en "Magspel" in drukvorm verskyn. Deon Opperman, reeds sedert 1984 aktief in die bedryf, is een van die produktiefste dramaturge in Suid-Afrika, met meer as 40 verhoogstukke op sy kerfstok. 'n Eugene Marais-prys en 'n Hertzogprys-benoeming is maar twee van die vele veertjies in sy hoed. Hy is ook die stigter van AFDA (The South African School of Motion Picture and Live Performance).

Surgical Instrumentation - An Interactive Approach (Spiral bound, 4th edition): Renee Nemitz Surgical Instrumentation - An Interactive Approach (Spiral bound, 4th edition)
Renee Nemitz
R2,393 Discovery Miles 23 930 Ships in 10 - 15 working days

Written for surgical technologists, surgical first assistants, registered nurses, physicians, physicians assistants, central service technicians, and surgical sales representatives, Surgical Instrumentation: An Interactive Approach, 4th Edition offers a level of visual clarity and realism unmatched by any other surgical instrument book. Many photos include close-up views of the instrument tip, so you can quickly discern differences between instruments. Interactive resources on the Evolve companion website allow you to view 360-degree rotations of more than 100 instruments. Also included are flash cards, timed memory exercises, Mayo stands, back-table setups, quizzes, and instrument sets for common procedures in various surgical specialties. Instruments organized by category within their surgical specialty make it easy to find specific instruments. More than 660 full-color instrument photographs with inset instrument tip photos help you learn the most common surgical instruments for all surgical procedures. Consistent, clear, and concise instrument monographs include names, category, use, and insight. Caution bullets detail potential hazards or concerns you must consider when using an instrument. Surgical Setups chapter familiarizes you with common instrument setups for various procedures. Reader-friendly layout with two instruments per page makes it easier to see the details of each instrument. Evolve companion website offers interactive exercises, practice quizzes, flash cards, and 360-degree instrument rotations to reinforce understanding. NEW! Basic Sterilization chapter provides comprehensive coverage of decontamination and sterilization of instruments. NEW! Basic Operating Room Supplies and Equipment chapter familiarizes you with what you will encounter in the OR. NEW! Additional close-up/inset photos of instruments give you a detailed way to examine and learn about instruments you'll be working with on a daily basis.

Nursing Practice: Advanced Concepts and Clinical Perspectives (Hardcover): Helen Hayden Nursing Practice: Advanced Concepts and Clinical Perspectives (Hardcover)
Helen Hayden
R3,153 R2,856 Discovery Miles 28 560 Save R297 (9%) Ships in 18 - 22 working days
The Three Musketeers (Paperback): Alexandre Dumas The Three Musketeers (Paperback)
Alexandre Dumas 1
R120 R108 Discovery Miles 1 080 Save R12 (10%) Ships in 5 - 10 working days

HarperCollins is proud to present its new range of best-loved, essential classics. 'I do not cling to life sufficiently to fear death.' Adventurous and spirited in tone, The Three Musketeers is considered one of the greatest historical French novels. When Athos, Porthos and Aramis befriend a young and determined country boy d'Artagnan, together they confront the scheming King's Minister, Cardinal Richelieu and the female spy Milady who threaten to undermine the King. Swashbuckling, romantic and often humourous, Dumas' novel is a timeless tale of friendship and intrigue.

Segmentation Strategies for Hospitality Managers - Target Marketing for Competitive Advantage (Hardcover): Ron Morritt, Art... Segmentation Strategies for Hospitality Managers - Target Marketing for Competitive Advantage (Hardcover)
Ron Morritt, Art Weinstein
R4,500 Discovery Miles 45 000 Ships in 10 - 15 working days

Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies. Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry's practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter's concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included. Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends technology's impact on the hospitality industry special issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT strategy) and more! Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again and is perfect for hospitality managers, marketing and hospitality educators, hospitality and travel and tourism students, and business school students world wide.

Corporate Finance - European Edition (Paperback, European Edition): P Moles Corporate Finance - European Edition (Paperback, European Edition)
P Moles
R1,885 Discovery Miles 18 850 Ships in 10 - 15 working days

Fundamentals of Corporate Finance helps students develop the intuition and analytical skills necessary to effectively apply financial tools in real-world decision-making situations. The authors provide a fully integrated framework for understanding how value creation relates to all aspects of corporate finance; whether it be evaluating an investment opportunity, determining the appropriate financing for a business, or managing working capital. This unique and integrated framework also provides robust coverage of problem solving and decision-making skills.

Community Nursing Practice - Theory, Skills and Issues (Paperback): Winsome St John, Helen Keleher Community Nursing Practice - Theory, Skills and Issues (Paperback)
Winsome St John, Helen Keleher
R1,277 Discovery Miles 12 770 Ships in 10 - 15 working days

A thorough introduction to community nursing practice based on the principles of primary health care and a social model of health.;

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