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Books > Academic & Education > Varsity Textbooks

Fear of the Unknown - Enlightened Aid-in-Dying (Hardcover, New): Arthur S. Berger, Joyce Berger Fear of the Unknown - Enlightened Aid-in-Dying (Hardcover, New)
Arthur S. Berger, Joyce Berger
R2,044 Discovery Miles 20 440 Ships in 18 - 22 working days

How do doctors and nurses communicate with frightened patients who are dying, address the needs and concerns of the patients, and help the patients arrive at an acceptance of death? This work deals with the relationship that the health care team has with the dying and how well that team is prepared to address the fears of the dying. In addition, the health care team must learn to deal with their own emotions and ignorance concerning death. This work should be of interest to those professions that deal closely with dying people.

An Extraordinary Life (Hardcover): Cathy Rose An Extraordinary Life (Hardcover)
Cathy Rose; Edited by Monique S Rose
R1,158 Discovery Miles 11 580 Ships in 18 - 22 working days
How Nursing has Changed with Technology, An Issue of Nursing Clinics, Volume 50-2 (Hardcover, Uk Ed.): Maria Overstreet How Nursing has Changed with Technology, An Issue of Nursing Clinics, Volume 50-2 (Hardcover, Uk Ed.)
Maria Overstreet
R1,692 Discovery Miles 16 920 Ships in 10 - 15 working days

How has technology changed the art and science of nursing practice? Many facets of nursing practice have stayed constant over the years such as the way we advocate for our patients and the art of caring for our patients. However, nursing practice has evolved over the years especially in the bedside delivery of state of the art nursing care. Technology at the bedside has forced nurse educators to change the ways in which we always have taught nursing students. Technology has also begun to change the methods used in the actual bedside nursing care. In this issue, you will hear from some of the nursing experts in areas of nursing care that has changed in either the delivery of care or method of assessing care of the patient. Nursing experts will describe some of the historical changes and intrigue you in the changes expected to come to the bedside. Why is this issue important? First, we gain insight from a review of where we have been and nurses tend to reminisce on our past as well as romance our historical roots. Second, technology is ever changing and it is good practice to keep abreast of what is happening in other areas of nursing so that we can apply others successes in our own specific areas of nursing. Third, informatics in nursing is a growing field and nursing must embrace technology and learn to adapt various methods of delivery so that we can appropriately care for and advocate for our patients. WWith the changes in our national healthcare system, we must encourage nurses to try out new methods of delivery as well as encourage their ideas of how nursing can change. The articles in this issue reflect these changes.

Diploma in Dental Nursing, Level 3, (Paperback, 3rd Edition): C Hollins Diploma in Dental Nursing, Level 3, (Paperback, 3rd Edition)
C Hollins
R1,129 Discovery Miles 11 290 Ships in 9 - 17 working days

Diploma in Dental Nursing, Level 3 is the new edition of the must-have study companion for trainee dental nurses preparing for the City & Guilds Level 3 Diploma in Dental Nursing (formerly NVQ). The book offers comprehensive support on the units assessed by portfolio - from first aid and health and safety to specific chairside support procedures - as well as the four areas of the course tested by multiple choice questions: infection control, oral health assessment, dental radiography and oral health management. This third edition of an established revision text has been substantially revised and restructured in line with the new qualification and reflects changes in the regulations and legislature affecting dentistry and dental workplaces, all of which have an effect on the daily role and working life of the dental nurse. It will be an invaluable guide for dental nurse trainees, qualified dental nurses and course providers. - Expanded and revised, with extensive coverage of the fifteen Diploma units - In full colour throughout with over 400 illustrations - Companion website with downloadable glossary and MCQs for revision and self-assessment

Textbook of Biochemistry and Biophysics for Nurses (Paperback, 2nd Revised edition): Suresh K. Sharma Textbook of Biochemistry and Biophysics for Nurses (Paperback, 2nd Revised edition)
Suresh K. Sharma
R932 Discovery Miles 9 320 Ships in 10 - 15 working days
Television, Bedpans, and Me - A Life Lived in the Red Centre of Australia (Hardcover): Beverley Keegan Television, Bedpans, and Me - A Life Lived in the Red Centre of Australia (Hardcover)
Beverley Keegan
R656 Discovery Miles 6 560 Ships in 10 - 15 working days

Growing up in a small mining town in New South Wales, Australia, during World War II, Beverley Keegan knew that she wanted to become a nurse. Her adventures began when she traveled on an overnight train to the big city of Sydney to commence her nursing training. Once she became a nurse, her working life continued for more than fifty years in various locations in Australia, New Guinea, and the Red Centre around Alice Springs.

"Television, Bedpans, and Me" tells the true story of the many adventures she encountered as she traveled around Australia during her nursing career. Her story follows the amazing growth of medicine from basic nursing in the fifties to the electronic age of today. At the same time, the advent of television followed her as she moved from state to state and from Sydney to the Australian Outback.

This memoir shares the journey taken by one woman, including humorous tales, pathos, and ordinary family occurrences that colour all of our lives, while tracing the development of the miracles of modern medicine. In "Television, Bedpans, and Me," Keegan lovingly recounts her experiences as a registered nurse and recalls the people she has nursed and worked with for over half a century.

First steps in research (Paperback): K. Maree First steps in research (Paperback)
K. Maree
R733 Discovery Miles 7 330 Ships in 11 - 16 working days

This much-needed title is an introductory text for novice researchers - undergraduate students or junior postgraduate students who are encountering research methodology for the first time. A number of additional features make this title resource for scholars, academics, researchers, psychologists, social workers, teachers and clients: It gives an overview of international perspectives on research methodology. It critically analyses germane questions such as, "What is the language of research" and "How does one pose the right research question?" It facilitates an understanding and application of theories, goals, methods and strategies in research. It examines the historical and philosophical underpinnings of qualitative, quantitative and mixed methods research and suggests how these three approaches may be used to conduct research.

Certified Registered Nurse Anesthesia: Critical Care Nursing in the Operating Room, An Issue of Critical Care Nursing Clinics,... Certified Registered Nurse Anesthesia: Critical Care Nursing in the Operating Room, An Issue of Critical Care Nursing Clinics, Volume 27-1 (Hardcover, 27 Ed)
Holly-May Robins
R1,672 Discovery Miles 16 720 Ships in 10 - 15 working days

APRNs are essential to deliver healthcare in today's complex environment. Certified Registered Nurse Anesthetists have met that challenge for over 150 years. Nurse Anesthetists have shifted from the intensive care unit as critical care nurses into the operating room arena. The operating room is an environment that is uniquely challenging. A critical care background is essential to meet these challenges, and all Certified Registered Nurse Anesthetists share that experience. The topic; "Certified Registered Nurse Anesthesia: Critical Care Nursing in the Operating Room", highlights critical care nursing as it is applied in the operating room setting. Critical care nurses will appreciate the knowledge base that is essential for the anesthetist. As healthcare reform demands greater efficiency, more and more procedures are performed outside the operating room. The line between the Operating Room, ICU and Interventional Radiology will become less defined. Critical care nurses are, and will be more involved in patient care while an anesthetic is administered. It is the goal of this proposed monograph to share knowledge and experience so that ICU nurses will learn more about caring for the anesthetized patient.

Transformational Tool Kit for Front Line Nurses, An Issue of Nursing Clinics of North America, Volume 50-1 (Hardcover, 50 Ed):... Transformational Tool Kit for Front Line Nurses, An Issue of Nursing Clinics of North America, Volume 50-1 (Hardcover, 50 Ed)
Francisca Farrar
R1,696 Discovery Miles 16 960 Ships in 10 - 15 working days

Nurses are faced with unprecedented challenges and opportunities. Healthcare delivery models are transforming that require adaptive and flexible nurses. The primary role of the frontline nurse is providing patient care. To be successful in this role it requires numerous competencies supported by evidence-based data. Frontline bedside nurses are fundamental to the success of value-based care delivery models. These transformational models rely on robust nursing contributions for success. Most frontline nurses don't understand value-based care models and their role in promoting positive outcomes for reimbursement. This issue is a tool kit to empower our frontline nurses for challenges they are facing with transformations occurring at their bedside practice site. The articles will be a best practice handbook for frontline nurses by providing resources to develop clinical skills to provide safe, quality, and accountable patient care needed for new healthcare delivery models.

Quality, An Issue of Critical Nursing Clinics of North America (Hardcover, 26 Ed): Barbara Leeper Quality, An Issue of Critical Nursing Clinics of North America (Hardcover, 26 Ed)
Barbara Leeper
R1,928 Discovery Miles 19 280 Ships in 10 - 15 working days

This issue contains a series of articles focused on various initiatives aimed at improving the quality of patient care delivery and promoting safe passage across the continuum of care. Exemplary, evidence-based nursing practice is the cornerstone of quality care, and this issue highlights many ways in which nurses have led changes to optimize patient outcomes. In addition, quality care enhances cost-effectiveness by reducing avoidable complications and diminishing avoidable hospital readmissions, a concept more important than ever due to value-based purchasing and the Affordable Care Act. Articles are specifically devoted to prevention of delirium in critical care patients, palliative care in the intensive care unit, prevention of pressure ulcers, fall prevention in high-risk patients, prevention readmissions, preventing sepsis mortality, and nursing interventions in the elderly critical care patient, to name a few.

Annual Review of Nursing Research, Volume 33, 2015 - Traumatic Brain Injury (Hardcover): Christine Kasper, Yvette Conley Annual Review of Nursing Research, Volume 33, 2015 - Traumatic Brain Injury (Hardcover)
Christine Kasper, Yvette Conley
R3,827 R2,534 Discovery Miles 25 340 Save R1,293 (34%) Ships in 10 - 15 working days

This groundbreaking annual review has provided nearly three decades of knowledge, insight, and research on topics critical to the field of nursing. The 33rd volume delivers the most current research on traumatic brain injury (TBI) with a focus on its implications for improving health and wellbeing. The book examines promising new interventions for individuals suffering from TBI with supporting research about their efficaciousness. Invited experts--highly respected nurse scientists working in a variety of TBI-related arenas--stress outcomes and symptom development post-TBI. The Review encompasses current military research on TBI along with animal models in TBI research. It addresses the relationship of sleep disorders to TBI-related PSTD; biomarkers related to recovery from TBI; genomics, transciptomics, and epigenomics; cerebral perfusion pressure and intracranial pressure in TBI; and an informatics system for TBI research. Also covered are TBI in pediatrics and in caregiver research. Additionally, the Review also provides a unique literature review of under-reported research. Key Topics Military Research on TBI Animal Models in TBI Research PSTD and Sleep Post-TBI Biomarkers Related to Recovery Post-TBI Genomics, Transcriptomics, and Epigenomics in TBI Research Common Data Elements and Federal Interagency Traumatic Brain Injury: Research Informatics System for TBI Research Cerebral Perfusion Pressure and Intracranial Pressure in TBI TBI in Pediatrics TBI in Caregiver Research

Nursing Informatics & Technology (Computers for Nurses) (Paperback): Deepak Sethi, Sukhbir Kaur Nursing Informatics & Technology (Computers for Nurses) (Paperback)
Deepak Sethi, Sukhbir Kaur
R669 Discovery Miles 6 690 Ships in 10 - 15 working days
The Communication Handbook (Paperback, 4th Edition): Sandra Cleary The Communication Handbook (Paperback, 4th Edition)
Sandra Cleary
R500 Discovery Miles 5 000 Ships in 11 - 15 working days

The advent of globalisation, and the rise of entrepreneurialism and the virtual office, make the ability to communicate independently and effectively increasingly valuable. Against a background of technological innovation, this fourth edition of The Communication Handbook sets out the principles underlying effective communication today and then focuses on their application, enabling students in all fields of study to develop and refine their reading, listening, speaking and writing practices.

Environmental Management - A Business Management Approach (Paperback, 2nd Edition): Sarel J. Smit, William T. Makomeni Environmental Management - A Business Management Approach (Paperback, 2nd Edition)
Sarel J. Smit, William T. Makomeni 1
R575 R540 Discovery Miles 5 400 Save R35 (6%) Ships in 11 - 15 working days

In the past, the natural environment and business were often seen as competing interests. Now, world leaders recognise that the future depends on a new approach to business, operating in harmony with the environment. In Environmental Management – A business management approach, the vital connection between environmental management and business sustainability is clearly outlined.

The book gives students and practitioners insight into the impact business and lifestyle decisions have on the natural environment, and how this in turn affects the long-term sustainability of business. It also gives an overview of key environmental principles and the need to balance these with business activities.

Key Features/ Benefits

  • clearly defined learning outcomes at the start of each chapter to help readers navigate the contents
  • self-assessment questions at the end of each chapter to test the reader’s understanding of the material
  • examples that are relevant to the South African business environment
Evidence-Based Review in Policy and Practice, An Issue of Nursing Clinics, Volume 49-4 (Hardcover, 49 Ed): Alan Pearson Evidence-Based Review in Policy and Practice, An Issue of Nursing Clinics, Volume 49-4 (Hardcover, 49 Ed)
Alan Pearson
R1,931 Discovery Miles 19 310 Ships in 10 - 15 working days

Evidence synthesis is the evaluation or analysis of research evidence and opinion on a specific topic to aid in decision-making in health care. Although the science of evidence synthesis has developed most rapidly in relation to the meta-analysis of numerical data linked to theories of cause and effect, the further development of theoretical understandings and propositions of the nature of evidence, its role in health care delivery, and the facilitation of improved global health have increased rapidly since 2000. The articles appearing in this issue examine the role of evidence synthesis in nursing and health care and are written by expert translational scientists from across the world. Three introductory articles overview evidence synthesis and its role in evidence-based health care; methods, issues, and trends in the systematic review of health care evidence; and the development of a robust evidence base for nursing. Subsequent articles explore the impact of systematic reviews on policy and practice in a variety of settings, including perioperative care, pediatrics, rehabilitation and long-term/continuing care, mental health, and public health. The final articles discuss the impact of evidence on health policy and practice and the complexities of translating evidence into policy and practice. These articles show the importance of synthesizing evidence and translating policy and practice into action in our quest to improve health care and health outcomes.

Practical Nursing Calculations - Getting the dose right (Paperback): Valda Hext Practical Nursing Calculations - Getting the dose right (Paperback)
Valda Hext
R1,186 Discovery Miles 11 860 Ships in 10 - 15 working days

Worried about getting the dose wrong?Don't know your fractions from your decimals?You're not alone! Many people are not comfortable with their mathematical abilities but for most it's not a life or death situation. For nurses, however, a 'bad maths day' can have catastrophic consequences if drug dosages are calculated incorrectly.Practical Nursing Calculations provides easy to understand explanations of key calculations. The many exercises offer opportunities to practise basic problem-solving to help build your confidence. The use of real-life situations demonstrates how maths is actually applied when working with patients. Realistic scenarios introduce common presenting illnesses and the medications used to treat them, and enables you to calculate their correct dosages.This book has been developed to assist you to gain competency in basic mathematical skills and problem-solving techniques which require applied or conceptual mathematics. Practical Nursing Calculations has emerged from actual classroom curriculum and ten years of teaching in a major nursing school.Easy to use, Practical Nursing Calculations provides you with a thorough grounding in the fundamentals of mathematics and a sense of how to apply your knowledge in your professional lives. A sound teaching and learning resource, this book is appropriate for self-directed learning or as a classroom guide.This text is accompanied by a password-accessed website with extra exercises and quizzes.www.allenandunwin/nursing

Nursing Practice - Knowledge and Care 3rd Edition (Paperback, 3rd Edition): I. Peate Nursing Practice - Knowledge and Care 3rd Edition (Paperback, 3rd Edition)
I. Peate
R1,200 Discovery Miles 12 000 Ships in 9 - 17 working days

ORGANIC REACTIONS In this updated third edition of the successful and definitive nursing textbook, Nursing Practice is designed to support the student throughout the entire nursing degree. Structured around the Nursing and Midwifery Council Code of Conduct and the latest Standards for Education, it explores a range of clinical and professional issues that the student will need to know in one complete and accessible volume. Written by a number of expert practitioners and academics who are passionate about the art and science of nursing, the book includes: How the field of health and social care has changed since the second edition of this popular text was published A systems approach to make learning and application easier Thorough coverage of maternity care, surgical care, cancer care, nutrition, skin integrity, medicine administration, pain management and more The elements, principles, art and science of nursing care Nursing Practice provides invaluable information to enable student nurses, as well as registered practitioners and members of the extended nursing family such as trainee nursing associates, to develop a deeper understanding of patients' needs and to ensure that they are practicing safely and effectively.

Nutrition in Critical Illness, An Issue of Critical Nursing Clinics, Volume 26-2 (Hardcover): Miranda Kelly Nutrition in Critical Illness, An Issue of Critical Nursing Clinics, Volume 26-2 (Hardcover)
Miranda Kelly
R1,648 Discovery Miles 16 480 Ships in 10 - 15 working days

Nutrition is an important aspect of care for any patient entering the hospital, but the patient admitted to the intensive care unit (ICU) is at an even higher risk for nutritional compromise. Nutrition affects all ages, from the neonate to the geriatric patient, and all patient populations. Evidence-based practice guidelines regarding appropriate nutritional support within the critical care setting are published. Yet, researchers continue to identify that despite published evidence, countless ICU patients continue to lack adequate and timely nutritional support on admission. Each of the authors in this issue promotes nutrition in their careers and individual practice areas, which brings knowledge from many different arenas throughout the nation. This issue discusses nutrition throughout the lifespan, special patient populations, implementation of guidelines, and how nutrition is being utilized as medical therapy.

Facilitating Aging in Place: Safe, Sound, and Secure, An Issue of Nursing Clinics, Volume 49-2 (Hardcover, 49 Ed): Lazelle E.... Facilitating Aging in Place: Safe, Sound, and Secure, An Issue of Nursing Clinics, Volume 49-2 (Hardcover, 49 Ed)
Lazelle E. Benefield
R1,659 Discovery Miles 16 590 Ships in 10 - 15 working days

The articles appearing in this geriatrics-focused issue are consistent with the collaborative and translational concepts held by a life course perspective. Each supports interprofessional collaboration and some are either authored or coauthored by interdisciplinary colleagues. Three goals are reflected in these articles: keeping community-dwelling older adults safe, sensible, and secure with solutions that will enable them to stay healthy, wise, and aware. Topics include maintaining physical functions, benefits and consequences of weight-bearing exercise on foot health; cancer prevention; managing nocturia's effect on sleep quality and safety; protection from financial exploitation; and providing safe and affordable living environments. Several articles address physical or cognitive challenges that include monitoring medication adherence, threat of anxiety and stigma in dementia, and approaches to managing self-care in the home for persons with dementia. These evidence-based articles address emerging and best practices to support targeted interventions for persons in community-dwelling home settings. They provide a frame-work of person-centered approaches that foster good health in older age, a central tenet of aging in place and the global response to population aging.

Research and Evidence-Based Practice - For Nursing, Health and Social Care Students (Paperback): Vanessa Heaslip, Bruce Lindsay Research and Evidence-Based Practice - For Nursing, Health and Social Care Students (Paperback)
Vanessa Heaslip, Bruce Lindsay
R586 Discovery Miles 5 860 Ships in 10 - 15 working days

Research and Evidence-Based Practice is an accessible textbook for nursing, health and social care students seeking to understand what research is and how it can provide evidence for practice. Through clear explanations, key case studies, questions and activities, the book will help you to understand the principles of research and develop your own evidence-based practice. You will learn: Why research is carried out, what the aims are, and why it matters. How to search and review the literature and evaluate the quality of research How research projects are designed, how participants are recruited, how data is collected and analysed, and how research findings are communicated About the costs of research and how it is funded About the ethics of research in health and social care How to review evidence and how evidence is used to improve the quality of care This book will help you to demonstrate your understanding of research and evidence and to develop and promote best practice in health and social care. From reviews: "I would definitely recommend this book to any student starting a research module or even to refresh your memories ready for your dissertations/literature reviews. The content included is everything I would want to know as a student starting a research module. The glossary at the back is great for understanding the research terminology, which can often feel like a brand new language when you first start reading research papers. There are also handy references which you can use to do further reading and enhance your critical discussion within your assignments. The book lives up to its intention to act as a lead-in to the research topic and has a clear and concise style throughout, whilst explaining things in the amount of detail needed to fully understand them. A must read for any nursing or health and social care student!" Review on studentnurseandbeyond.co.uk, March 2019 Essentials is a series of accessible, introductory textbooks for students in nursing, health and social care. New and forthcoming titles in the series: The Care Process Communication Skills Leadership Mental Health Promoting Health and Wellbeing Study Skills

Medical Terminology Express - A Short-Course Approach by Body System (Paperback, 3rd Revised edition): Barbara A. Gylys, Regina... Medical Terminology Express - A Short-Course Approach by Body System (Paperback, 3rd Revised edition)
Barbara A. Gylys, Regina M. Masters, F A Davis
R2,626 R2,001 Discovery Miles 20 010 Save R625 (24%) Ships in 10 - 15 working days

The essentials of medical terminology for the short, self-paced, or online course Medical Terminology Express + Medical Language Lab work together to create an immersive, multimedia experience for students and complete teaching materials for instructors that are perfect for a short course in the classroom or online. The text leads students to proficiency through proven word-building and competency-based techniques, while the online program, Medical Language Lab, tracks student progress until they've mastered the language of medicine. An access code inside new, printed texts unlocks the ebook and Medical Language Lab for students. Digital access can be purchased directly on FADavis.com. Instructors. Want to learn more? Request preview access to explore Medical Language Lab. See what students are saying online about the previous edition... Five Stars. "Just the book I needed for class with the Medical Language Lab online that I needed." - Josh, Online Reviewer Fantastic. " ...really easy to understand. I love the color coding, simple language, repetition, and regular practice questions. The online component of the book is also really helpful and well done, highly recommend using it." - Sam, Online Reviewer TextNow in its 3rd Edition, Medical Terminology Express adapts Barbara Gylys's proven word-building techniques for the short-course. Organized by body system, this text demonstrates the connection between anatomical structures and associated medial word roots. Medical Language Lab Online. Interactive. Progressive. Medical Language Lab guides students step by step from basic through advanced levels of proficiency to become confident medical language speakers. A wealth of audio case studies, progressive exercises, lecture videos, and a pronunciation guide and activities, plus an integrated e-book version of the text, offer multiple paths to learning success. This immersive, multimedia experience guides students and tracks their progress as they apply word-building concepts for practice and application.

Monitoring Tissue Perfusion and Oxygenation, An Issue of Critical Nursing Clinics, Volume 26-3 (Hardcover): Shannan Hamlin Monitoring Tissue Perfusion and Oxygenation, An Issue of Critical Nursing Clinics, Volume 26-3 (Hardcover)
Shannan Hamlin
R1,658 Discovery Miles 16 580 Ships in 10 - 15 working days

Critical care clinicians must be knowledgeable about the anatomic, physiologic, and biochemical processes that are critical to the restoration of a functioning microvascular affecting organ perfusion. These basic physiologic processes critical to tissue perfusion and cellular oxygenation are presented in this issue on Monitoring Tissue Perfusion and Oxygenation. A working knowledge of oxygen delivery and oxygen consumption at the microvascular level will provide critical information needed for clinicians to continuously question the adequacy of tissue perfusion given our current lack of microvascular bedside monitoring.

Sociopedagogics 2000 (Paperback, Reissue): J.W.M. Pretorius Sociopedagogics 2000 (Paperback, Reissue)
J.W.M. Pretorius
R881 Discovery Miles 8 810 Ships in 2 - 4 working days

This publication examines the family, school and society from a sociopedagogical perspective. Some of the relevant topics that are discussed in detail are: the family: - its dynamics, functions and types; the vulnerability of the modern family; educational errors and relationship disturbances. The school's responsibilities and educational communication are discussed, as well as environmental deprivation and compensatory education, and multicultural education. The structural and dynamic characteristics of society are examined, including several social evils.

Aging and Critical Care, An Issue of Critical Care Nursing Clinics, Volume 26-1 (Hardcover): Sonya Hardin Aging and Critical Care, An Issue of Critical Care Nursing Clinics, Volume 26-1 (Hardcover)
Sonya Hardin
R1,669 Discovery Miles 16 690 Ships in 10 - 15 working days

This issue of Critical Care Nursing Clinics is Guest Edited by Sonya Hardin, PhD, RN and will focus on Aging and Critical Care. Article topics will include epidemiology of acute and critical illness in the older adult, impact of aging physiology in critical care, ethnogeriatrics perspectives in critical care, focused assessment and patient safety for the older adult in critical care, nutrition and hydration in older adults in critical care, infection and immune fuction in older adults in critical care and neurologic, psychiatric and renal issues in older adults in critical care.

Marketing (Paperback, 21st Edition): Marketing (Paperback, 21st Edition)
R1,251 R1,158 Discovery Miles 11 580 Save R93 (7%) Ships in 10 - 15 working days

Pride/Ferrell's MARKETING, 21st Edition, helps students develop the knowledge and decision-making skills necessary to succeed in today's competitive business environment through its visually engaging and reader-friendly presentation of essential marketing concepts and strategies.

Expanded coverage of business markets and buying behavior, marketing channels and supply chain management, retailing, personal selling and marketing analytics as well as practical applications and real-world examples enhance students' understanding.

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