The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.

Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.

This book is aimed at all involved in the study and practice of labour law, including non-law students and practitioners.

A Practical Guide to Labour Law is aimed at and can fruitfully be used by all involved in the study and practice of Labour Law. For non-legal students this book should suffice as a primary source for their studies; the studying of decided cases will not only be interesting, but will also improve their insight.

The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.

Healthcare delivery in the 21st century has become increasingly complex and demanding . Clinical consultations frequently raise scientific, ethical and legal challenges. While scientific issues may be resolved using an evidence-based medicine (EBM) approach, ethical theory is needed to justify decision making in the face of ethical conflict. Medical ethics, law and human rights: a South African perspective provides the conceptual background and analytic skills necessary to assist with the resolution of ethical dilemmas encountered in the South African healthcare environment. Medical ethics, law and human rights: a South African perspective uses case studies to help the healthcare team to identify and analyse ethical, moral and value concepts, and to apply these to scenarios that they may encounter on a daily basis. Part 1 explores theories and principles of ethics (including African philosophy), introduces medical law, discusses health and human rights, and also makes the transition from theory to practice. Part 2 looks at specific topics in healthcare that raise challenges from an ethics perspective - HIV/AIDS, use of social media, euthanasia, human reproduction, genetics and genomics. In view of the increasing emphasis on ethical considerations in healthcare from the Health Professions Council of South Africa (HPCSA), coupled with the rising incidence of litigation in healthcare, Medical ethics, law and human rights: a South African perspective is essential reading for health science, law and philosophy students as well as practising healthcare professionals.

An Introduction To Scholarship offers a practical, skills-based approach to developing the basic academic and critical thinking skills required to succeed in the tertiary environment.

Features:

• A scenario or case study relevant to the problems discussed in the chapter Margin glosses of difficult or new vocabulary
• Short explanations of theory and examples, followed by practical, guided activities
• A range of response and comprehension questions, as well as more challenging, higher order cognitive questions
• Links to practical activities and assessments on the Learning Zone
• A final question that encourages students to think critically about what they have covered, and how it integrates with their studies in general

Accounting for All 3rd edition aims to help students master introductory accounting courses, and covers the key topics in the financial accounting and cost accounting disciplines.

Now updated, it has been further enhanced by two new topics - partnerships and non-profit organisations (NPOs) - giving students a broader coverage of the business environment.

In the developed world, which is a mature market, many businesses are finding that opportunities for growth have declined. As a result, they are seeking growth opportunities in developing economies. Africa is an emerging market, with some countries outpacing developed nations in economic growth. It has the fastest growing population and an exploding middle class with more disposable income. The continent is open for business and has become an investment destination of choice.

Marketing in Africa covers the key aspects of marketing in non-traditional markets and explains important marketing concepts. The book is about understanding the lucrative African markets, including informal markets, and how to market to them.

Covid-19 has upended the world of work and the need to think differently, plan differently and execute differently is paramount for today’s organisations. Added to this, African countries in general and South Africa in particular are faced with other challenges – infrastructure, corruption, service delivery and an uncertain political environment. Business is increasingly confronted with challenges from external environmental forces and the internal nuances of the southern African context. Our environment is characterised by volatility, uncertainty, complexity and ambiguity, and strategy is of the utmost importance for any organisation to survive and thrive. Strategic management explains the principles and application of the strategic management process that are vital for sustaining successful organisations.

This fifth edition of Strategic management emphasises various relevant and topical strategic challenges (such as corporate governance) and appropriate southern African examples and case studies are used throughout the text to illustrate the latest trends and to support the theory. A cohesion case study of Shoprite Checkers and its strategic choices (such as the Sixty60 concept) runs throughout this book. Key terms, summary questions and answers, relevant websites and recommended reading lists are also provided.

Strategic management: Southern African concepts and cases will be invaluable not only to students of business management, but also to organisations, from corporate organisations with management training programmes to small business ventures struggling to hold their ground in a competitive environment.

This book is focused on a broader approach for all assurance providers (including both internal and external auditors) and addresses various advanced concepts that assurance providers need an understanding of.

Marketing 6e is a strong foundational text for first-year students studying towards a BCom and BA qualifications in departments of management, marketing or business management at universities. It is also suitable for students who are studying a national diploma in marketing at universities of technology. The book covers issues such as sponsorship, marketing research, consumer behaviour and marketing positioning. Marketing is a principles-based guide through current topics such as green marketing and marketing communications. The title includes pedagogical features such as opening case studies, strategy readers, technology boxes, key concepts and useful summaries. New to this edition: Additional content on sustainability; Updates on digital marketing; Updates of examples, readers and case studies

Questions on SA Tax is the second publication in the Questions on SA Tax series designed to provide comprehensive tutorial coverage to taxation students. This book covers foundational topics and those typically dealt with in the study of tax at an undergraduate level.

Accounting is a system of gathering, analysing, recording, reporting, and interpreting financial information to make informed business decisions. The accounting discipline is continually changing in response to the external environment and is both stimulating and farreaching. Basic accounting for non-accountants is an introductory text covering financial accounting, cost and management accounting, and financial management.

Basic accounting for non-accountants teaches students financial literacy, a skill that will benefit them in both their personal and professional lives. It includes comprehensive illustrative examples that are easy to understand, with self-test questions and solutions to ensure that concepts are internalised before attempting the end-of-chapter exercises. Contents have been updated in accordance with the relevant accounting standards and accounting environment, and additional end-of-chapter exercises have been provided to ensure that students have sufficient practice to reinforce accounting concepts.

Gain a strong foundation in Java programming with the confidence and technical skills to build working mobile applications when you use ANDROID BOOT CAMP FOR DEVELOPERS USING JAVA: A GUIDE TO CREATING YOUR FIRST ANDROID APPS, 4E. Written by an award-winning technology author, this book provides a thorough introduction to Java with an emphasis on creating effective mobile applications.

This book is ideal whether you have some programming experience or are brand new to Java and the Android Studio. The book’s hands-on tutorial approach offers step-by-step instruction and numerous screen shots to guide you through tasks. Practical callouts, industry tips, and a variety of cases and assignments reinforce your understanding of programming logic and Java tools for Android. Instruction is relevant for today and focused on programming principles for the future.

Become a competitive programmer equipped to meet the growing demand for mobile apps with this engaging text.

This book aims to give insight into managing people in organisations.

It emphasises the value of people and does not treat them as merely another organisational resource. It recognises that people are central to the organisation’s success but also appreciates that the dignity and rights of employees should be respected and their well-being promoted.

Furthermore, the management of people is positioned as a partnership between:

• line managers, who are directly responsible for managing the people reporting to them
• the top management team, who set the direction for the organisation and the tone for how to behave
• the HRM department and practitioners, who care for employees, advise line managers and manage the systems that support people management

Services, whether online or offline, are important in modern economies in which the understanding is that we ‘are all in services’. Services Marketing, a subset of the field of Marketing, has evolved and developed a range of theories and models, all focused on providing superior service offerings to today’s market and the growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications in both online and offline services. It includes new case studies, integrating new research and new perspectives on the various aspects of services.

The book covers important topics in providing services, including:

• Technology and its role in service marketing
• Customer expectations and perceptions
• Creating customer value
• Services architecture
• Pricing decision-making
• Demand management
• Building customer relationships and loyalty
• Integrated service marketing communication
• Service recovery strategies

This book deals with the core aspects of intellectual property law and covers developing aspects drawing attention internationally and locally.

This work offers a systematic and comprehensive insight into all the mainstream aspects of intellectual property protection. Local and international instruments are examined and balanced against human rights in general and more specifically the rights enshrined in the South African Bill of Rights.

Teaching Science: Foundation to Senior Phase connects theory to practice through in-depth scientific investigations. Part 1 focuses on the theoretical knowledge of teaching natural sciences from Foundation Phase through to the Intermediate and Senior Phases, with an array of activities for pre-service teachers to practise. Part 2 includes five experiments: each covers multiple learning areas, is adjustable for older and younger learners, and clearly links back to the theory in Part 1.

Features

• key ideas and key terms which introduce the main concepts of the chapter and encourage scientific thinking
• Think about it' boxes with reflective questions that help students to apply what they have read to their own experience as a science teacher
• phase boxes which guide students on how to adapt concepts and activities for different phases from Foundation Phase to FET Phase
• In the science classroom' investigations which can be done with learners in the classroom and are followed by focus questions and links to the curriculum.

What is the aim of education in the 21" century? Is it to search for truth, to improve the human condition, or to bolster a country's economy and meet the workforce needs of the state? Or should the aim of education be focused on social, academic, cultural, and intellectual development so that young people can grow up to be engaged and critical citizens?

These very searching questions - questions about the nature of education - are the concern of an area of philosophy, namely, philosophy of education. In the 3rd edition of Philosophy of Education Today: An Introduction, the authors, in their exploration of the various responses provided by different philosophies of education to these questions, have included posthumanism in the corpus of philosophies of education which influence education and the way that education is understood.

The interactive nature of the text encourages readers to reflect critically on the various philosophies of education discussed and to come to an understanding of what education might mean to both them and their community.

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book

This first South African edition of Organisational Behaviour: Managing People and Organisations aims to make students more successful in their life and career by helping them understand themselves, understand organisations, and understand the role of organisational behaviour in their personal career success.

It enables students to develop sound knowledge of individual and group behaviour in organisations and to appreciate how the entire organisational system operates. This will enhance their understanding of how to apply the organisational behavioural concepts to a range of different problems or situations. The text gives students a complete understanding of the modern context of organisational behaviour, including ethics, diversity, competitive advantage, technology and the global context.

This edition prepares South African students for the realities of the country’s business environment by engaging with familiar private- and public-sector organisations and pertinent local issues. A global business perspective is balanced with an African one, which highlights the importance of workforce diversity. This edition also explores the South African labour force and legislative environment, and how these shape organisational behaviour and influence management decisions.

Leadership is an increasingly important concept which is being heralded as a necessary topic to be included in undergraduate courses at South African institutions.

The purpose of this textbook is to identify the principles of leadership in contemporary business organisations and to develop the students’ understanding of the interrelatedness of leadership and management in order to achieve organisational goals.

The textbook also covers contemporary issues in practicing leadership for success, including the importance of effective leadership in modern organisations, understanding that leadership skills are necessary in modern organisations, appreciating the role of leaders in workplace relations and the role of leaders in teamwork, realising the importance of leadership ethics and the formulation of leadership standards, as well as knowing more about the evaluation of leadership performance.

This new edition of Introducing Delphi programming: Theory through practice covers the basics of Delphi and includes features of Delphi 6,7 and 8. The book has been written for students taking first year course in Information Systems at universities and Institutes of Technology and is ideal for the independent, distance learner. It teaches students both the practical side of programming and important programming theory.Delphi is a versatile and sophisticated visual programming environment for rapid application development that allows the programmer to develop Windows and Linux programs easily and speedily. Introducing Delphi Programming: Theory through Practice is considered to be the leading introductory text on computer programming. It allows students to gain confidence as they develop their skills in an interesting and practical way.

For many years Research at grass roots: for the social sciences and human services professions supported social sciences researchers and human services professionals with a comprehensive, local and easy-to-use research guide. The work in this updated and expanded edition continues to assist novice researchers as well as more experienced researchers, postgraduate students and academics with a range of methodological decisions required in planning, designing, executing and reporting on their research endeavours.

Although many salient features of the previous four successful editions have been retained, exciting new features have been added, including material to support lecturers who teach research courses. The unique structure of the book, consisting of different sections highlighting methodological decisions common to both the qualitative and quantitative approaches, those unique to qualitative and quantitative research and those which combine these approaches, have been developed from decades of work with postgraduate students and practitioner-researchers. New content includes a focus on the growing impetus of ethical conduct in research with human participants; debates and developments in the field of big data sets; and the latest trends in thematic and narrative inquiry, as well as contemporary data collection methods.