Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

The law of evidence is vital to each legal practitioner and forms part of the curriculum of every South African law qualification. It is compulsory even for some degrees not strictly confined to legal practice, such as certain police and related qualifications. However, the law of evidence is not considered an easy subject, especially not for persons who have never been inside a court of law.

In this work, academics with practical experience of the criminal justice system have selected a number of decided cases as well as statutes relevant to the law of evidence. Illuminating commentary is provided, which should assist any student of the discipline to get to the core of these texts. Due attention has also been paid to the constitutional aspects of the law of evidence.

Die bewysreg is onmisbaar vir elke regspraktisyn en maak deel uit van die leerplan van elke Suid-Afrikaanse regskwalifikasie. Dit is selfs verpligtend vir sommige grade wat nié tot die regspraktyk beperk is nie, soos sekere polisie en verbandhoudende kwalifikasies. Tog word bewysreg as ’n moeilike vak beskou, veral vir diegene wat nog nooit in ’n geregshof was nie.

In hierdie boek het akademici met praktiese ervaring van die strafregstelsel ’n aantal besliste hofsake sowel as wetgewing van toepassing op die bewysreg uitgesoek. Die insiggewende kommentaar wat voorsien word, behoort enige student van bewysreg tot die kern van die tekste te help deurdring. Behoorlike aandag word ook geskenk aan die grondwetlike aspekte van die bewysreg.

Known for its clear, straightforward writing style, grounding in current research, and well-chosen visuals and examples, Sigelman and Rider's text combines a topical organization at the chapter level and an age/stage organization within each chapter. Each chapter focuses on a domain of development such as physical growth, cognition, or personality and traces developmental trends and influences in that domain from infancy to old age. Each chapter also includes sections on infancy, childhood, adolescence, and adulthood. The organization helps you grasp key transformations that occur in each period of the life span. Other staples of the text are its emphasis on theories and their application to different aspects of development and its focus on the interplay of nature and nurture in development. This edition includes new research on biological and sociocultural influences on life-span development and offers new media resources that help you engage more actively with the content.

In today’s competitive retail environment, where new products are being introduced daily, how do you attract customer attention to your new product, and how do you manage its success? But equally important is the price. Just what is the science of pricing?

Product and Price Management recognises that a product manager needs to maximise the value of a product, oversee all aspects of a product line in order to deliver superior customer satisfaction, and coordinate production with an understanding of the market’s and customers’ needs, while simultaneously providing a long-term competitive advantage for the company. It also focuses on the basics of pricing and conveys the choices and strategies surrounding price in a concise and practical manner. South African examples help illustrate the discussions, and the topics have been updated to reflect the current realities of the markets.

Developmental Psychology, second edition, provides a theory-driven approach to understanding development from two perspectives – psychoanalytic and cognitive. These two perspectives complement one another: a psychoanalytic focus is based on understandings of how the mind affects the development of personality, while a cognitive focus offers insight into the development of the mind. The third section of this book brings together thoughts on the South African context and how it impacts upon development.

Developmental Psychology is a broad and integrative introduction to developmental psychology for undergraduates, postgraduates and health professionals.

The electronic age has brought many changes to the world of marketing and sales. More people are communicating in cyberspace to access more information about products, services and brands. New methods of selling and communicating with customers are invented virtually on a daily basis. And the extended use of social media is placing new demands on marketers, sales managers and sales practitioners around the world.

Despite this upheaval, retailers and marketers believe that personal selling — the age-old art of person-to-person communication between a salesperson and a prospective customer, is here to stay — although it should be adapted to incorporate technological developments.

In this fourth edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy, and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included.

Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.

What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

For many, Africa is regarded as a place of mystery and negative images, where reports of natural disasters and civil strife dominate media attention, with relatively little publicity given to any of the continent's more positive attributes. Africa has at last begun to receive the depth of interest it has long deserved, in the shape of debates about trade, aid and debt, the 'Make Poverty History' campaign, and the UK's 'Commission on Africa'. But, behind the superficial media facade, Africa is a diverse, complex and dynamic place, with a rich history and a colonial engagement that, although short-lived, was fundamental in determining the long-term future of the continent. At the start of the second decade of the twenty-first century, when the world is engulfed in a major financial crisis, Africa has the dubious distinction of being the world's poorest continent. This book introduces and de-mystifies Africa's diversity and dynamism, and considers how its peoples and environments have interacted through time and space. The background and diversity of Africa's social, cultural, economic, political and environmental systems is examined, as well as key development issues which have affected Africa in the past and are likely to be significant in shaping the future of the continent. These include: the impact of HIV/AIDS; sources of conflict and post-conflict reconstruction; the state and governance; the nature of African economies in a global context and future development trajectories. Africa: Diversity and Development is a refreshing interdisciplinary text which enhances understanding of the background to Africa's current position and clarifies possible future scenarios. It is richly illustrated throughout with diagrams and plates, and contains a wealth of detailed case studies and current data.

Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

This edition of management for engineers, technologists and scientists is an introductory-level management textbook written specifically for those studying and working in an engineering discipline. It will be an invaluable tool for the existing or aspirant engineer and engineering manager. The text introduces the reader to management and related issues (for example law and economics), which are essential when dealing with customers, suppliers, contractors, accountants, lawyers, economists and managers, either inside or outside an organisation. This new edition has been substantially revised; it includes a new chapter on engineering ethics and professionalism as well as a workbook on CD.

Educational psychology in social context: Ecosystemic applications in Southern Africa applies educational psychology to aid teachers and other educators to enhance the learning experience of students. The book uses Uri Bronfenbrenner’s Ecological systems theory as a guiding framework for understanding child development and the environmental barriers to learning faced by children. This ecosystemic approach examines how different spheres from the family to the community to wider social structures influence a child’s development and learning and how these interactions are impacted by the passage of time.

Educational Psychology in social context is relevant to both undergraduate and postgraduate study in either pre-service or in-service teacher education. It can be used for courses in educational psychology in programmes such as BEd, BEd (Hons) and PGCE, and as a handbook for in-service teachers, educational psychologists, and other learning support professionals.

Features

• The new edition has been updated for contextual and theoretical developments and new research referenced where relevant.
• Chapter 2: Quality education for all includes guidance on ethical conduct within the school context including learners, parents, colleagues and communities. It also includes guidance on working with neurodiverse learners in the classroom.
• Chapter 4: Positive psychology includes more on mental health in the school context, as well as positive practical strategies for teachers to enhance the well-being of learners as well as the well-being of teachers.
• Chapter 6: Constructivism and learning contains a new section on developing a pedagogy that is inclusive of different voices and based on an ethics of care and recognition.
• Chapter 13: Substance abuse and violence includes more content on school violence (violence within the school setting), a new section on teacher abuse, and expanded guidelines for conflict resolution and building safe schools.
• Chapter 14: Gender, sexu ality, related discrimination, and associated challenges has been rewritten with greater focus on topical issues such as gender, sexual identity, and child and teenage pregnancy, while streamlining the sections dealing with HIV and AIDS.
• Chapter 16: Disabilities contains new sections on recognising and responding to autism spectrum disorder (ASD) and attention deficit hyperactivity disorder (ADHD) in the classroom.

Labour Relations in Practice deals with the core labour and employment relations matters regularly encountered by labour relations and human resource officers, managers, union representatives, bargaining council functionaries and those in advisory services. Now in its fourth edition, it contains, inter alia, actual cases heard by the CCMA as well as the Labour Court legislation update to the end of 2022.

The topics covered include the following:

• The employment relation - a brief introduction
• The roles, rights and obligations of the various stakeholders in organisations
• The role of the State in the labour relationship and the legislation by which it attempts to regulate this relationship
• The role of collectives, such as trade unions and employer organisations, and the rights granted to them
• Legal requirements for fair recruitment practices
• Employment contracts
• The various Acts that affect labour practices, including affirmative action and skills development
• Conducting negotiations and dealing with employee grievances and discipline at the workplace, dispute settlement and fair dismissal practice
• The way forward in the employment relationship
• The text contains numerous practical examples, illustrative problems, actual court cases and scenarios

The legislative requirements and codes of good practice are explained in simple, accessible language. Examples of relevant policies are provided, and each chapter ends with a useful summary of the main learning points.

Trusted for over 50 years, this accessible, comprehensive and practical commentary has been written with the needs of the practitioner, the trustee and the academic jurist in mind.

The sixth edition of Honoré’s South African Law of Trusts meticulously discusses the life of a trust from its formation to its dissolution and the problems that are typically encountered in the process.

Extensively updated with reference to the latest legislation, case law, and in terms of South Africa’s growing constitutional development, the book also includes a new chapter on collective investment schemes.

Dean & Dyer's Introduction To Intellectual Property Law In South Africa, Second Edition, offers a rigorous and accessible introduction to the various branches of South African intellectual property law.

This second edition text is thoroughly revised and updated to address the many, general developments in case law, and amendments to relevant legislation, that have occurred since the publication of the previous edition of this work. In addition, the text addresses the multifarious developments that have occurred within the digital environment, as relevant to trademark and copyright law, and includes discussion of artificial intelligence as an

important development in the law of copyright. Dean & Dyer’s Introduction to Intellectual Property Law in South Africa, Second Edition, offers an enquiring approach, and a pedagogical framework that supports independent critical and reflective engagement with the subject matter.

With the non-mathematician in mind, the sixth edition of Statistics for Business and Economics teaches learners the key concepts of statistics in business, management and economics.

The authors blend statistical methodology with applications of data analysis to illustrate the fundamental role of statistics in problem-solving and decision making. Computational methods give students a solid foundation to master statistical application and interpretation. At the end of each section, practical exercises encourage conceptual understanding of real-world problems.

New content on big data enriches the learning experience and prepares students for the workplace.

Barlow/Durand/Hofmann's Psychopathology: An Integrative Approach To Mental Disorders, 9th edition, is the perfect text to help you succeed in your psychopathology or abnormal psychology course!

The authors -- all internationally recognized experts in the field -- show you how psychological disorders are rooted in multiple factors: biological, psychological, cultural, social, familial and even political. Extremely student friendly, the text blends sophisticated research with an accessible, engaging writing style. Its groundbreaking integrative approach is the most modern, scientifically valid method for studying abnormal psychology.

Text language promotes inclusivity, normalizes diversity and avoids cultural, gender, economic and other biases. In addition, you can test your understanding of key topics with built-in concept checks and chapter quizzes.

Evidential Aspects of Law Enforcement will assist law enforcement officers with gaining a clear understanding of the legal principles involved in the gathering of evidence, whether on crime scenes or during further investigations.

A successful prosecution depends on the value of the evidence gathered from the moment that the crime was reported. Evidential Aspects of Law Enforcement addresses the law of evidence and aspects of the law of criminal procedure that relate to the law of evidence. The book also explains the importance of effecting an arrest to facilitate the gathering of evidence from a suspect (such as fingerprints and DNA), and how the conduct of the enforcement officer may affect investigations.

Evidential Aspects of Law Enforcement explains technical legal terms in a straightforward and practical way, and contains the information that all law enforcement officers require to perform their duties effectively.

Handbook of Public Relations is a South African text that offers academic and practical perspectives on public relations (PR) in the business and management environment.

The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It also aligns current international practice with local contexts to ensure a decolonised approach and relevant theories.

Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices.

Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.

The pandemic that hit the world in 2020 has brought about many changes around the world. This has led to numerous changes in the world of business and new trends have emerged in the world of sales. Artificial intelligence became more prominent, the impact of videos increased and automation of sales processes became the order of the day.

One of the more noticeable sales trends that emerged in the past years is creativity. The business world changed and salespeople had to work harder to meet targets. This also led to more intense competition, which in turn, resulted in more innovative ways of doing business. Salespeople were forced to work smarter and not harder during these trying times. One of the cyber-age strategies focused on was the use of the Internet to drive sales. This, however, quickly became annoying to customers. To prevent this type of strategy from becoming an also-ran, it needs to be adjusted and adapted to be one step ahead. Creativity is called for in sales – not silliness!

It is clear that customer expectations of personal selling are constantly changing and that businesses must adapt to these changes. The days are gone where a business can tell customers what they want to hear; or will close a deal fast; or talk a lot to influence customers. Customers expect businesses to change the way they approach them.

In this edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how salespeople should manage themselves and their time is included.

This completely revised and comprehensive book deals with a range of issues, from the early history of social work, to working with individuals and small groups to contemporary debates around economic policy, and macro level intervention, management, administration, and research.

It also covers youth at risk, HIV/AIDS, child sexual abuse and addiction as particular fi elds of practice.

The text explores poverty, diversity and multicultural practice, values and ethics and theories for practice.

Psychiatric disorders are important causes of disability and in developing countries healthcare workers at the primary level are increasingly required to deal with a wide range of psychological problems and psychiatric disorders. Primary Care Psychiatry aims to equip these workers with the basic information they need to identify and manage most of these problems, and offers guidelines on when and how to refer to more specialised levels of care. Now in its second edition, this well-respected text has been updated to include the latest diagnostic criteria from the Diagnostic and Statistical Manual (DSM-5 (TM)). The text follows a problem-based approach, is intended to be practical and accessible, and avoids academic jargon as much as possible. Ample use is made of case vignettes, personal accounts, tables, algorithms and summaries. It enables the reader to quickly grasp the core features of the problem and the priorities of management. The emphasis is on what is relevant to primary healthcare psychiatry in the southern African context, addressing the particular challenges faced by a developing and transforming society with limited financial resources.