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Books > Academic & Education > Varsity Textbooks

The strategic management process - A South African perspective (Paperback, 2nd ed): J.A.A. Lazenby The strategic management process - A South African perspective (Paperback, 2nd ed)
J.A.A. Lazenby
R660 Discovery Miles 6 600 Ships in 4 - 6 working days

The business environment can change at any given time and organisations need to be ready to respond if they want to survive. Strategic management is an important and ongoing process of formulating and implementing strategies that help an organisation position itself optimally and so maintain a competitive advantage that results in profit. It creates harmony between any organisation, big or small, and its environment. The strategic management process: a South African perspective explains strategy in such a way that every reader will understand not only how vital the strategic management process is to any organisation but also exactly what it entails. The strategic management process: a South African perspective follows an understandable and practical approach, making use of numerous figures and "strategy in action" case studies to support the theory. Two important new chapters have been added to this second edition, namely risk management and scenario development, both of which have become increasingly important in today's business environment. Contents are divided into the following four parts: Strategic direction and environmental analysis; Strategy formulation; Strategy implementation; Strategy control and evaluation The strategic management process: a South African perspective is aimed at students in strategic management as well as at organisations, from corporate and public companies with management training programmes to small business ventures that are trying to gain a competitive advantage in a cut-throat environment.

Organization Development And Change (Paperback, EMEA 2nd Edition): Thomas G. Cummings, Christopher G Worley, Paul Donovan Organization Development And Change (Paperback, EMEA 2nd Edition)
Thomas G. Cummings, Christopher G Worley, Paul Donovan
R1,865 Discovery Miles 18 650 Ships in 10 - 15 working days

Organization Development and Change provides students with an excellent grounding in the theoretical underpinnings of the subject as well as describing, in practical terms, how behavioural science can be used to develop organizational strategies, structures and processes.

This market-leading text will enrich your students’ understanding and study of organization development, change management and human resources management.

Through clear explanations and an emphasis on real world examples and case studies, this second edition for Europe, South Africa and the Middle East is a comprehensive and engaging text that will teach your students fundamental theories of organization development and encourage your students to apply these to real world situations.

IFRS For SME's (Paperback, 2nd Edition): IFRS For SME's (Paperback, 2nd Edition)
R462 Discovery Miles 4 620 Ships in 4 - 6 working days
Pharmacology For Nurses (Paperback, 4th Edition): A. Dreyer, R. Kharwa, S. Moch, Y. Thandar Pharmacology For Nurses (Paperback, 4th Edition)
A. Dreyer, R. Kharwa, S. Moch, Y. Thandar 1
R533 Discovery Miles 5 330 Ships in 5 - 10 working days

One of the most important functions that nurses have is the handling and administration of all drug schedules for patients under their care. Another vital function is the monitoring of their patients’ responses to these drug schedules. Both functions are crucial in making sure that patients under their care benefit optimally from the drug therapy they receive. To ensure that nurses are fully competent to carry out these critical functions of drug handling, administration and evaluation, the content of this fourth edition of Pharmacology for Nurses has been updated to include the most recent developments in drug therapy. For example, the chapter on administration of drugs to patients has been expanded. Similarly, the section on therapeutic uses of alpha agonists now includes subsections on cardiac arrest, as well as on hypotension and shock.

Introduction to Economics (Paperback): P. Naidoo, J. Sekhampu, C. Van Aardt Introduction to Economics (Paperback)
P. Naidoo, J. Sekhampu, C. Van Aardt
R545 R500 Discovery Miles 5 000 Save R45 (8%) Ships in 6 - 10 working days

Introduction to Economics 1e is an engaging and accessible introduction to the fascinating world of economics. Written in a clear and straightforward way, and supported by clear diagrams, it is packed with learning features to instil confidence in the subject. Assuming no prior knowledge of economics, Introduction to Economics 1e offers a step-by-step approach to the fundamental principles and concepts of economics, supported by real-life African and South African examples and practical applications of theory. It is suitable for students who are studying the subject both at universities of technology and universities. The textbook is essential for those looking to understand how governments, organisations, and individuals use economics to shape and influence decisions in the real world. In a post-Covid-19 world, economics will play an important role in reshaping societies.

Politics and the Environment - From Theory to Practice (Paperback, 3rd Edition): Graham Smith, James Connelly, David Benson,... Politics and the Environment - From Theory to Practice (Paperback, 3rd Edition)
Graham Smith, James Connelly, David Benson, Clare Saunders 1
R1,628 Discovery Miles 16 280 Ships in 10 - 15 working days

Politics and the Environment has established itself as one of the most comprehensive textbooks in this area. This new edition has been completely revised and updated whilst retaining the features and the theory-to-practice focus which made the first two editions so successful.

This text is designed to introduce students to the key concepts and issues which surround environmental problems and their political solutions. The authors investigate the people, movements and organisations that form and implement these policies, and explore the barriers which hinder successful introduction of international environmental politics.

The 3rd edition has been expanded to include:

The shift in focus in environmental politics from sustainable development to climate change governance

An extensive discussion on climate change: including institutional, national and global responses in the aftermath of the Kyoto protocol

An increased international focus with more case studies from the UK, Europe, Australia and North America

More discussion of global environmental social movements: including the US environmental organisations, in particular the Green Party and the environmental justice groups

This textbook is an invaluable and accessible resource for undergraduates studying environmental politics.

Table of Contents

Introduction Part 1: Environmental Thought and Political Action 1. Environmental Philosophy 2. Green Ideology 3. Environmental Movements Part 2: The Background to Environmental Policy Making 4. Rationality and Power in Environmental Decision Making 5. Choosing the Means 6. Valuation of the Environment Part 3: Multi-Level Environmental Governance: Global to Local 7. Greening Global Governance 8. European Integration 9. Constructing the Green State 10. Local Democracy and Local Authorities. Conclusion

Handbook Of HIV Medicine (Paperback, 3rd Revised Edition): Douglas Wilson, Mark Cotton, Linda Gail Bekker, Tammy Meyers,... Handbook Of HIV Medicine (Paperback, 3rd Revised Edition)
Douglas Wilson, Mark Cotton, Linda Gail Bekker, Tammy Meyers, Francois Venter, … 1
R730 Discovery Miles 7 300 Ships in 6 - 10 working days

Handbook of HIV Medicine represents the knowledge, skill and experience of more than sixty experts in HIV medicine, making it the definitive reference book for southern Africa.

This third edition remains invaluable for doctors, medical students, and primary health care workers, presenting an updated approach to critical issues. It is ideal for quick reference in urban and rural clinics and hospital wards.

The handbook is targeted specifically at the needs of the developing world and contains guidelines on antiretroviral therapy, HIV emergencies, and adult and paediatric HIV medicine.

CompTIA Security+ Guide To Network Security Fundamentals (Paperback, 8th Edition): Mark Ciampa CompTIA Security+ Guide To Network Security Fundamentals (Paperback, 8th Edition)
Mark Ciampa
R2,458 Discovery Miles 24 580 Ships in 10 - 15 working days

Mapped to the new CompTIA Security+ SY0-701 Certification Exam, Ciampa's COMPTIA SECURITY+ GUIDE TO NETWORK SECURITY FUNDAMENTALS, 8th Edition, thoroughly prepares readers for professional certification and career success.

The text covers general security concepts, threats, vulnerabilities and mitigations, security architecture, security operations and security program management and oversight. It also includes expansive coverage of attack vectors and attack surfaces, social engineering attacks, data controls, endpoint vulnerabilities and defenses, identity and access management, infrastructure and wireless security, cloud and virtualization security, artificial intelligence and vulnerability management.

New Hands-On Projects, case activities and virtual online cybersecurity lab exercises help readers put what they learn into practice.

Politics (Paperback, 5th Edition): Andrew Heywood Politics (Paperback, 5th Edition)
Andrew Heywood 2
R677 Discovery Miles 6 770 Ships in 5 - 10 working days

The fifth edition of this seminal textbook by best-selling author Andrew Heywood continues to lead the way in providing a comprehensive and authoritative introduction to politics. Renowned for its engaging and accessible style, this book helps students to understand the discipline's foundational concepts and theories and use these to make sense of its key subfields, from elections and voting to security and global governance. Systematically revised and updated throughout, it also uses a range of tried-and-tested pedagogical features to draw links between different standpoints and help make contemporary institutions, events and developments come to life.

Drawing on a wide range of international examples, this text is the ideal choice for lecturers around the world. Carefully designed and written to map onto the way the subject is introduced at degree level, it remains the go-to text for undergraduate introductory and comparative politics courses. Furthermore, it can also be used as pre-course reading or as a point of reference throughout politics degrees, majors or minors.

New to this Edition:

  • Restructured and revised to reflect the decline of democracy and the rise of populism and authoritarianism in different parts of the world
  • New Politics in Action features reflect the latest political developments – including 'Trump's triumph: politics as polarization'; 'South Africa: a one-party state?'; and 'North Korea: a rogue nuclear power?'
  • Discusses the transformation of the media landscape, assessing the advent and impact of social media and 'fake news'
  • New and improved text design reflecting the book's contemporary and engaging coverage
  • Accompanied by a brand new website, featuring a flashcard glossary, additional cases, interactive simulations and weblinks for students, PowerPoint slides for lecturers, a testbank and a guide to using the book.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/politics-5e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Contemporary Management Principles (Paperback, 3rd Edition): T. Botha, M. Vrba Contemporary Management Principles (Paperback, 3rd Edition)
T. Botha, M. Vrba
R550 R520 Discovery Miles 5 200 Save R30 (5%) Ships in 4 - 8 working days

Change is the distinguishing characteristic of the business environment across the world and it affects how contemporary organisations operate. While organisations need to do more with less, they also have to satisfy the needs of their customers who, with more exposure to local and global markets, have higher expectations relating to the cost, quality, speed and innovation of the services and products they purchase from these organisations.

In response to the changes in their business environment, organisations are becoming flatter, networked, global, more flexible and diverse and managers have to acquire the skills to face the challenges associated with these features.

The contemporary management principles offered in this publication integrates discussions on vital managerial competencies and skills with information on traditional and essential managerial concepts that have been effective in the past and are still relevant.

The Art Of Persuasive Communication - A Process (Paperback, 4th): Johann de Wet The Art Of Persuasive Communication - A Process (Paperback, 4th)
Johann de Wet
R464 Discovery Miles 4 640 Ships in 4 - 8 working days

The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.

Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.

The Fourth edition differs from the previous one in the following ways:

  • The arrangement of the contents has been revised to facilitate greater understanding
  • There is much new material, especially in chapters 4, 5, 7, 8
  • The role of social media is discussed and considered in chapter 7
  • Chapter 8 includes a section on image management
  • Chapter 9 is a new chapter focussing on political debates
  • A new chapter 12 on Persuasion and the rhetorical imprint of a public rhetor has been added
  • New contemporary examples related to South Africa have been included
Biochemistry (Hardcover, 9th edition): Owen McDougal, Mary Campbell, Shawn Farrell Biochemistry (Hardcover, 9th edition)
Owen McDougal, Mary Campbell, Shawn Farrell
R1,464 Discovery Miles 14 640 Ships in 4 - 6 working days

Ideal for those studying biochemistry for the first time, this proven book balances scientific detail with readability and shows you how principles of biochemistry affect your everyday life. Designed throughout to help you succeed (and excel!), the book includes in-text questions that help you master key concepts, end-of-chapter problem sets grouped by problem type that help you prepare for exams, and state-of-the art visuals that help you understand key processes and concepts. In addition, visually dynamic "Hot Topics" cover the latest advances in the field, while "Biochemical Connections" demonstrate how biochemistry affects other fields, such as health and sports medicine. The accompanying OWL homework offers end-of-chapter problems in digital form, giving you on-demand access to hints, solutions, and other information directly related to the problem.

International Brand Management (Paperback): International Brand Management (Paperback)
R432 Discovery Miles 4 320 Ships in 4 - 8 working days

In our interconnected world, mastering global branding is essential for success. International Brand Management is your comprehensive guide, covering key aspects of international branding to help you navigate the complex global marketplace.

Beginning with brand identity and positioning, the book emphasizes the importance of cultural sensitivity, market research, and strategic alignment in crafting a compelling brand narrative that resonates across diverse cultures. From there, it explores brand architecture, demonstrating how to manage complex brand portfolios while maintaining coherence and synergy.

Brand equity and its value chain are examined, providing insights into measuring brand equity and evaluating the impact of branding investments on financial performance and consumer perceptions. The text also covers brand communication strategies, showcasing how effective communication can amplify brand resonance and foster meaningful engagement with global audiences

How To Think And Reason In Macroeconomics - A South African Text (Paperback, 5th Edition): Frederick C. V. N. Fourie, Philippe... How To Think And Reason In Macroeconomics - A South African Text (Paperback, 5th Edition)
Frederick C. V. N. Fourie, Philippe Burger 1
R916 Discovery Miles 9 160 Ships in 4 - 6 working days

How does the South African economy work? Why do macroeconomic variables change? So what if they do? What happens next? How do economic processes and policy institutions really work? Which data must I use? What can policy do? And then the big questions: How can we reduce unemployment and maintain low inflation? What then about poverty, inequality, inclusive growth and development in South Africa?

The answers are found in How to think and reason in Macroeconomics – A South African text, a popular university textbook with very positive feedback from students, lecturers and practitioners. This fifth edition is completely up-to-date and comprehensive. It combines well-informed intuitive understanding with solid economic theory plus a concrete understanding of South African economic issues, processes, institutions and data. In this way it prepares you to analyse macroeconomic events and policies in a globalised and development context – and understand different perspectives in policy and political-economic debates.

Key features:

  • Accessible analysis, theory and diagrams, combining intuitive understanding and sophisticated analysis.
  • A choice of learning routes with different levels of difficulty and mathematics.
  • Real-world economic reasoning skills, not dry theory.
  • Online animations that provide unique insights into macroeconomic fluctuations and shocks.
  • Explicit continuous focus on South Africa as an open economy in an African and global context shaped by China, Trump’s trade wars and Brexit.
  • Theoretical and policy analysis of unemployment, inflation, low growth and inclusive growth, as well as the National Development Plan.
  • Analytical case studies of the global financial crisis, quantitative easing, the Euro crisis and the Eskom crisis.
  • First-hand, freshly updated insights into how South African policy institutions, processes and instruments work.
  • Clear guides to access relevant South African data sources, with useful data tips.
  • Thorough integration of the structural social and economic realities (notably inequality and poverty) of South Africa as a middle-income country.
  • Incorporation of broader considerations such as human development, inclusive growth and sustainable development.
Health and health care in South Africa (Paperback, 2nd ed): H.C.J. van Rensburg Health and health care in South Africa (Paperback, 2nd ed)
H.C.J. van Rensburg
R892 Discovery Miles 8 920 Ships in 4 - 6 working days

A coherent "big picture" of the evolving health system in South Africa, along with the ensuing changes and challenges. Attempts to contextualise these developments historically and globally, and to critically assess them. Reviews progress and achievements, but also contemporary constraints and deficiencies in health performance. Aimed at researchers and lecturers, as well as senior and postgraduate students. Also a valuable reference work for practising health professionals, health planners, policy makers and managers. Contents include the following: National health care systems: trends, changes and reforms; the changing biophysical environment: impact on health and health conditions; HIV, AIDS and tuberculosis: trends, challenges and responses; medical ethics and human rights; hospitals and hospital reform; health care expenditure.

Principles Of Competition Law In South Africa (Paperback): Luke Kelly Principles Of Competition Law In South Africa (Paperback)
Luke Kelly; David Unterhalter, Paula Youens, Isabel Goodman, Patrick Smith
R634 Discovery Miles 6 340 Ships in 6 - 10 working days

Principles of Competition Law in South Africa offers an accessible, applied and rigorous introduction to the general principles of competition law and policy in South Africa.

The text presents the fundamental principles of competition law within a clear and practical framework, and supports enquiring engagement with critical and reflective issues. Providing a comprehensive foundation of knowledge, the text introduces relevant, key concepts and perspectives of competition economic theory, inviting readers to deepen their understanding of the core subject matter in an accessible manner.

Principles of Competition Law in South Africa is suited as course material for students who are studying competition law as a module of the LLB degree programme, or at postgraduate level. It is also a useful resource for practitioners who may wish to engage with foundational and current principles of the field.

Features:

  • The text integrates principles of law with competition economic policy, at a foundational level, to provide a sound and comprehensive understanding of the framework of competition law and policy.
  • The text outlines the relationship between constitutional law and competition law principles.
  • It provides valuable insight to the constitutional issues which may potentially arise, and highlights areas for possible legal development.
  • The text addresses the new legal concept of private damages for anti-competitive conduct.
  • The pedagogical framework of the text is designed to support critical and reflective thought, and applied problem-solving, presenting the material in a manner which offers optimal learning value.
Media Studies: Volume 1 - Media History, Media And Society (Paperback, 2nd Edition (Revised Reprint)): Pieter J. Fourie Media Studies: Volume 1 - Media History, Media And Society (Paperback, 2nd Edition (Revised Reprint))
Pieter J. Fourie 2
R656 Discovery Miles 6 560 Ships in 4 - 6 working days

This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.

Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

    Contents Include:
    • A history of the South African media
    • A macro history of the media in Africa
    • Theoretical approaches to mass communication and media research
    • The functions and effects of the media in society
    • Media culture/media and culture
    • The ideological power of the media
    • The media as public sphere in contemporary society
    • The impact of globalisation and communication technology on media and media communication.
Fundamentals Of Cost And Management Accounting (Paperback, 9th Edition): S.R. de Wet Fundamentals Of Cost And Management Accounting (Paperback, 9th Edition)
S.R. de Wet
R1,771 R1,379 Discovery Miles 13 790 Save R392 (22%) In Stock

This book covers the basics of cost and management accounting.

This book aims to meet the needs of those students that wish to understand and master the knowledge and skills needed to successfully complete their finance studies.

The primary aim of this book was to develop an essential and all-inclusive text that exposes students to all the fundamental concepts in the field of costing with a special emphasis on the following: Cost accumulation, Cost analysis and Cost control

Transforming Research Methods In The Social Sciences - Case Studies From South Africa (Paperback): Sumaya Laher, Angelo Fynn,... Transforming Research Methods In The Social Sciences - Case Studies From South Africa (Paperback)
Sumaya Laher, Angelo Fynn, Sherianne Kramer; Elizabeth Archer, Brendon Barnes, …
R2,254 Discovery Miles 22 540 Ships in 18 - 22 working days

Social science researchers in the global South, and in South Africa particularly, utilise research methods in innovative ways in order to respond to contexts characterised by diversity, racial and political tensions, socioeconomic disparities and gender inequalities. These methods often remain undocumented – a gap that this book starts to address.

Written by experts from various methodological fields, Transforming Research Methods in the Social Sciences is a comprehensive collation of original essays and cutting-edge research that demonstrates the variety of novel techniques and research methods available to researchers responding to these context-bound issues. It is particularly relevant for study and research in the fields of applied psychology, sociology, ethnography, biography and anthropology. In addition to their unique combination of conceptual and application issues, the chapters also include discussions on ethical considerations relevant to the method in similar global South contexts.

Transforming Research Methods in the Social Sciences has much to offer to researchers, professionals and others involved in social science research both locally and internationally.

Strategic logistics management - A supply chain management approach (Paperback, 2nd ed): G. De Villiers, G. Nieman, W. Nieman Strategic logistics management - A supply chain management approach (Paperback, 2nd ed)
G. De Villiers, G. Nieman, W. Nieman 1
R799 Discovery Miles 7 990 Ships in 5 - 10 working days

For many years, procurement, materials management and logistics were regarded as the responsibility of either operations or marketing departments. The late 1980s saw the shift in focus to supply management, and later to supply chain management. Since the early 1990s, the field has become increasingly important to firms as the marketplace has become more and more competitive. Strategic logistics management takes a systematic approach to managing the entire flow of materials, information, services and finance from raw materials suppliers through factories and warehousing, to the end user. Strategic logistics management covers the operational and strategic aspects of all the components of logistics from a supply chain management perspective. It focuses on the integration of all business processes that add value to the customer. The book has been divided into five sections for easy access, with the final one focusing on case studies. Terminology is clearly explained and the main points are illustrated with many practical examples. A new chapter on humanitarian logistics has been provided. Strategic logistics management is aimed at undergraduate studies as well as graduate programmes. It is the only case study-based South African textbook in this field.

Effective Business Communication - Preparing Messages That Communicate (Paperback, 5th Edition): Franzel du Plooy-Cilliers Effective Business Communication - Preparing Messages That Communicate (Paperback, 5th Edition)
Franzel du Plooy-Cilliers
R484 Discovery Miles 4 840 Ships in 4 - 8 working days

Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication. Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan.

Effective Business Communication 5th edition builds on traditional communication forms with up-to-date theory. It discusses new communication trends and the changing nature of communication in businesses. This edition illustrates the effective use of various new media sources and their application in the workplace, the challenges of using these media and the appropriate ways in which they can be incorporated into effective business communication practices within the organisation.

Effective Business Communication 5th edition provides widespread principles for communicating in the organisational context. The book has support material containing questions, case studies and activities. This edition therefore provides students, lecturers and business communicators with a comprehensive and practical reference guide to communication in the workplace.

Applied Business Statistics - Methods And Excel-Based Applications (Paperback, 5th Edition): Trevor Wegner Applied Business Statistics - Methods And Excel-Based Applications (Paperback, 5th Edition)
Trevor Wegner
R930 Discovery Miles 9 300 Ships in 18 - 22 working days

The text emphasises four themes to support evidence-based management decision making: 1. Setting the statistical landscape in a management context 2. Interpretative decision making based on patterns revealed by exploratory data analyses 3. Statistical decision making guided by the test-based findings of inferential analyses 4. Predictive decision making using statistical modelling evidence. The thread that links them is the role of data analytics as a management decision-support tool. This fifth edition builds on the strengths of the fourth edition by: - Highlighting newer trends in statistical applications in management practice - Strengthening the Excel-based generation of statistical evidence using a custom-built software product, called X-Static - Enhancing the graphic visualisation of statistical evidence. Target market: - Undergraduate students of Management at universities (BCom, BAcc, etc) - Management diploma students working towards professional qualifications at institutions such as the IMM, CSSA, CIMA, IAC, etc. - Postgraduate students (MBA and PGDip) of Management at business schools.

Practical Professional Cookery (Paperback, 3rd edition): R.J. Kaufmann, H. Cracknell Practical Professional Cookery (Paperback, 3rd edition)
R.J. Kaufmann, H. Cracknell
R1,467 Discovery Miles 14 670 Ships in 10 - 15 working days

Practical Professional Cookery is recognised throughout the English-speaking world as the established source of recipes for both students and professionals.

Practical Professional Cookery covers the full range of work from the most basic dishes to those requiring advanced techniques. Each recipe is presented in a stepped, easy-to-follow format. This revised third edition has been updated with the inclusion of more international, particularly Australian, food and terminology.

Features:

  • Contains over 2000 recipes
  • Introductory notes to each section provide all the necessary background information
  • The classic Anglo-French repertoire is complemented by a range of dishes from other national and ethnic cuisines
  • This edition includes more international food and terminology
  • New sections on shellfish, game, and potatoes
Operations Management (Paperback, 4th Edition): Operations Management (Paperback, 4th Edition)
R599 R549 Discovery Miles 5 490 Save R50 (8%) Ships in 6 - 10 working days

Operations Management is an undergraduate introductory text at universities and universities of technology on the managerial practices required in the manufacturing of products and provision of services.

Its purpose is to set out the cost-effective management of resources to achieve organizational goals and the focus is on systematic planning, operation, control, and improvement of the processes which produce goods and deliver services. Managing operations is vital to every type of organization, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run.

This new edition has been thoroughly updated to address the implications of the fourth industrial revolution, changes to the global supply chain, the impact of evolving technologies, and the global emphasis on sustainability as per the United Nations’ Sustainability Development Goals. Examples and case studies have also been extensively updated.

An Introduction to Political Communication - Sixth Edition (Paperback, 3rd Edition): Brian McNair An Introduction to Political Communication - Sixth Edition (Paperback, 3rd Edition)
Brian McNair
R914 Discovery Miles 9 140 Ships with 15 working days

At a time of radical shifts in power across the globe, the sixth edition of An Introduction to Political Communication examines the role of the media in the political process. Brian McNair reflects on the role of communication in key events such as the referendum vote for the UK’s withdrawal from the European Union, the rise of nationalist populism in Europe, and the victory of Donald Trump in the 2016 US presidential election. He explores the use of communication as a weapon by Islamic State and other insurgent organisations, and by Putin’s Russia in its dealings with the West, including the hacking of Democratic Party emails in 2016. McNair argues that an expanding globalised public sphere and digital media network have transformed political communication, allowing political actors, from politicians and pressure groups to trade unions and terrorist organisations, to bypass traditional, established media in communicating their messages.

This sixth edition of McNair’s classic text has been comprehensively revised and updated to include:

the 2016 US presidential election and Donald Trump’s rise to power;

the UK’s EU referendum of 2016, the Scottish independence referendum of 2014 and the ‘snap’ UK general election of June 2017;

the growing role in political communication of the internet and social media platforms such as Twitter, Facebook and YouTube, and their destabilising impact on the management of political crises all over the world including the shooting down of Malaysian Airlines MH17 and the disappearance of MH370, the Tianjin disaster in China and the Russian intervention in Ukraine;

Islamic State’s global jihad, and the use of social media as an instrument of terror;

the growing capacity of WikiLeaks and other online sources, such as the International Consortium of Investigative Journalists, to challenge elite control of information.

Table of Contents

List of Illustrations Preface and acknowledgements Preface to sixth edition PART I Politics in the age of mediation 1. Politics in the age of mediation 2. Politics, democracy and the media 3. The effects of political communication 4. The political media 5. The media as political actors PART II Communication politics 6. Party political communication I: Advertising 7. Party political communication II: Political public relations 8. Pressure-group politics and the oxygen of publicity 9. Political communication in a globalised world 10. Conclusion: mediated politics and the democratic process Notes Bibliography Index

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