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Principles Of Marketing (Paperback, 2nd Edition) Loot Price: R499
Discovery Miles 4 990
You Save: R40 (7%)

Principles Of Marketing (Paperback, 2nd Edition)

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List price R539 Loot Price R499 Discovery Miles 4 990 You Save R40 (7%)

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Principles of Marketing is a streamlined textbook which covers the basic concepts of marketing in a practical manner. Students are encouraged to develop real marketing skills with the aid of useful tools in the textbook and online.

The new edition will expand on the South African focus with local examples and case studies. There is also additional information on the South African consumer, ethical practices in marketing, and an emphasis on communicating customer value.

General

Imprint: Oxford UniversityPress
Release date: November 2023
Dimensions: 239 x 168 x 23mm (L x W x T)
Format: Paperback
Pages: 415
Edition: 2nd Edition
ISBN-13: 978-0-19-073258-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Marketing
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LSN: 0-19-073258-X
Barcode: 9780190732585

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