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Books > Academic & Education > Varsity Textbooks
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book
This first South African edition of Organisational Behaviour: Managing People and Organisations aims to make students more successful in their life and career by helping them understand themselves, understand organisations, and understand the role of organisational behaviour in their personal career success. It enables students to develop sound knowledge of individual and group behaviour in organisations and to appreciate how the entire organisational system operates. This will enhance their understanding of how to apply the organisational behavioural concepts to a range of different problems or situations. The text gives students a complete understanding of the modern context of organisational behaviour, including ethics, diversity, competitive advantage, technology and the global context. This edition prepares South African students for the realities of the country’s business environment by engaging with familiar private- and public-sector organisations and pertinent local issues. A global business perspective is balanced with an African one, which highlights the importance of workforce diversity. This edition also explores the South African labour force and legislative environment, and how these shape organisational behaviour and influence management decisions.
This revised edition has three comprehensive chapters on Environmental Health. Vlok’s Community Health remains the ideal accompaniment for health professionals working in the community. Building on the reputation of Manual of Community Nursing and Communicable Diseases, Vlok’s Community Health is relevant for the Community Health Professional under the Re-engineered Primary Healthcare System. Topics covered include Public Health, the National Health Insurance and Community Oriented Primary Care, as well as care of the individual throughout the lifespan. This well-written text places emphasis on practical application of theoretical concepts. The practical aspects extend to the chapters on Managing the Community Clinic and Caring for the Disabled at Home, which contain informative examples and suggestions. Social aspects have not been overlooked and appropriate chapters on Family Pathologies, Intimate Partner Violence and Cultural World Views have been included.
Leadership is an increasingly important concept which is being heralded as a necessary topic to be included in undergraduate courses at South African institutions. The purpose of this textbook is to identify the principles of leadership in contemporary business organisations and to develop the students’ understanding of the interrelatedness of leadership and management in order to achieve organisational goals. The textbook also covers contemporary issues in practicing leadership for success, including the importance of effective leadership in modern organisations, understanding that leadership skills are necessary in modern organisations, appreciating the role of leaders in workplace relations and the role of leaders in teamwork, realising the importance of leadership ethics and the formulation of leadership standards, as well as knowing more about the evaluation of leadership performance.
Theories For Decolonial Social Work Practice In South Africa is a local book critically presenting social work theories that are suitable for decolonial and developmental generalist practice in the Global South. The choice of theories included in this book is informed by the lived experiences of South Africans in a multicultural, post-colonial, post-apartheid society. The book sees the goal of social work as effecting transformation and liberation, through the implementation of the developmental approach, and by drawing on decolonial and African concepts. It supports social workers in working toward this goal by stimulating critical reflection and disrupting taken-for-granted beliefs and practices. It guides readers to work with client groups across the micro-mezzo-macro continuum in such a way that they are empowered to develop agency, thereby affirming the basic values of social justice and human dignity. Theories For Decolonial Social Work Practice In South Africa is suitable for social work education and the in-service training of qualified social workers, child and youth care workers and community development practitioners. In addition, the book will be of interest to social work academics and researchers because of its unique decolonial and African approach to Global North theories, and its contribution to the development of Global South theories.
The SAICA 2025 Vols 1-3 annual titles were printed in December 2024. The IFRS Foundation in the UK issued a new IFRS 18 statement. This will not form part of the Vol 1 set and will be issued in a separate standalone publication. Includes presentation and disclosure in financial statements and illustrative examples.
The third edition of Communication: A Hands-on Approach focuses on different forms of communication, emphasizing writing as a communication tool, particularly within the business environment. To support this, each chapter contains numerous exercises to enable the student to practice the skills learnt in that chapter and to assist lecturers in reinforcing content covered in class. The evolution of technology and its use in the business environment has been taken into account and for this edition the chapter on digital media has been expanded and updated to take into account the advent of the Fourth Industrial Revolution and disruptive approaches to education. A new chapter on intercultural communication has been included to prepare students to communicate for diversity.
For many years Research at grass roots: for the social sciences and human services professions supported social sciences researchers and human services professionals with a comprehensive, local and easy-to-use research guide. The work in this updated and expanded edition continues to assist novice researchers as well as more experienced researchers, postgraduate students and academics with a range of methodological decisions required in planning, designing, executing and reporting on their research endeavours. Although many salient features of the previous four successful editions have been retained, exciting new features have been added, including material to support lecturers who teach research courses. The unique structure of the book, consisting of different sections highlighting methodological decisions common to both the qualitative and quantitative approaches, those unique to qualitative and quantitative research and those which combine these approaches, have been developed from decades of work with postgraduate students and practitioner-researchers. New content includes a focus on the growing impetus of ethical conduct in research with human participants; debates and developments in the field of big data sets; and the latest trends in thematic and narrative inquiry, as well as contemporary data collection methods.
This book is focused on a broader approach for all assurance providers (including both internal and external auditors) and addresses various advanced concepts that assurance providers need an understanding of.
This book deals with the core aspects of intellectual property law and covers developing aspects drawing attention internationally and locally. This work offers a systematic and comprehensive insight into all the mainstream aspects of intellectual property protection. Local and international instruments are examined and balanced against human rights in general and more specifically the rights enshrined in the South African Bill of Rights.
Financial Accounting: An Introduction offers CA stream students a strong conceptual framework in preparation for further studies in Accounting, while teaching non-CA stream students financial literacy, a skill that will benefit them in both their personal and professional lives. Features:
Questions on SA Tax is the second publication in the Questions on SA Tax series designed to provide comprehensive tutorial coverage to taxation students. This book covers foundational topics and those typically dealt with in the study of tax at an undergraduate level. This tutorial book includes questions and selected solutions on South African income tax, estate duty and value-added tax. Up-to-date questions are graded, allowing students to develop their abilities from an introductory to an advanced level.
Leadership in Health Services Management provides healthcare professionals with the necessary information to lead with commitment and strive towards a clear vision of health for all. It guides readers through crucially important issues such as leadership Leadership in Health Services Management provides healthcare professionals with the necessary information to lead with commitment and strive towards a clear vision of health for all. It guides readers through crucially important issues such as leadership styles, strategic thinking, motivation, negotiation, empowerment, knowledge management, and the application of leadership in daily operational management in health services. Now in its fourth edition, the book contains original research on different topics that can assist in self-leadership in the workplace, a theme that is woven throughout the text. In addition, there is a focus on the application of leadership theories. The book incorporates aspects of leadership that align with the South African Qualifications Authority and the requirements of the South African Nursing Council for postgraduate studies. In addition, a research component has been prioritised.
While many books focus on occupational health and safety in the international arena, few provide information pertinent to safety management in South Africa and Africa as a whole. Safety Management in an Organisational Context aims to bridge the gap and to increase safety awareness at all levels of any organisation in Africa. The topics discussed in the book include safety in industry, functional safety, working in confined spaces, ergonomics, personal protective equipment and fire safety. The general provisions of the Occupational Health and Safety Act 85 of 1993 and its regulations are explained in detail as they relate to safety in the South African workplace today.
Workplace incidents and accidents affect businesses long after the incidents occur. The interruption of business activities and running equipment results in financial loss. Injuries suffered by people damage a business’s image and competitive edge, and demotivate employees. By approaching safety risks in a measured, responsible manner, safety professionals and business owners can mitigate the occurrence of incidents and prevent them from happening in the workplace.
Fundamental Accounting presents basic, yet essential knowledge required for first-year Financial Accounting courses at universities and universities of technology. This ninth edition builds on the excellent foundations of previous editions, including updated legislative compliance chapters aligned to the Companies Act 71 of 2008 and IFRS updates to chapters and the questions that are affected by the discontinuation of cheques. These changes especially impact Chapter 11, but will also see smaller amendments in the other foundational chapter leading to the main chapter on cash transactions an updated chapter on the framework of accounting with exam-standard questions added, along with illustrative examples to guide your approach in answering questions. This book’s easy-to-understand presentation of complex accounting concepts and principles, its logical, conceptual approach and numerous working examples make the content accessible and the study of Accounting less intimidating. Excel with Fundamental Accounting – your first step to success and a solid foundation for further studies in Accounting. Key features:
English For Law Students has been written by experts in communication and aims at encouraging dialogue and interaction between lecturer and student. The methodology used is not only useful to law students but also to those lecturers who do not have a legal background. This third edition has been updated and includes an audio CD, containing exercises for listening practice, aimed at developing and refining note-making skills.
Small Business Management lays out, step by step, the knowledge and insights needed to lead and manage a small business. It provides instruction and guidance that will greatly improve your odds for success as you take your own entrepreneurial journey. This edition presents the best information available today about launching and growing small businesses in South Africa.
Handbook of HIV Medicine represents the knowledge, skill and experience of more than sixty experts in HIV medicine, making it the definitive reference book for southern Africa. This third edition remains invaluable for doctors, medical students, and primary health care workers, presenting an updated approach to critical issues. It is ideal for quick reference in urban and rural clinics and hospital wards. The handbook is targeted specifically at the needs of the developing world and contains guidelines on antiretroviral therapy, HIV emergencies, and adult and paediatric HIV medicine.
A guide to surgery, designed mainly for undergraduate students, giving an overview of the subject for junior registrars and providing a resource for general practioners in their continuing medical education programmes.
Jurisprudence in an African Context, Second Edition, is devoted to the philosophy of law in a way that engages earnestly with African thought and the African context. The textbook features primary texts by leading African intellectuals, putting these in critical dialogue with works by Western theorists. It addresses core jurisprudential topics, such as the nature and functions of law, the manner in which judges do and should interpret the law, theories of distributive justice, and accounts of civil and criminal justice. These abstract philosophical issues are considered in the light of both African and Western principles as applied to salient controversies on the African continent. This revised and updated second edition offers a deepened examination of the philosophical theories, the African context and African customary law. It includes new chapters that address critical race theory and feminism, and provides expanded analysis of primary texts. Further reading lists are also n ow available in each chapter, and links to online media are integrated throughout the work. Jurisprudence in an African Context, Second Edition, is suited as core material for courses in African jurisprudence, legal philosophy or political theory, and may be of interest to scholars who wish to engage with African thought about the making, interpretation and enforcement of law.
Financial Accounting: An Introduction 6th edition is aimed at first-year students following courses in financial accounting at universities and universities of technology. The book offers chartered accounting stream students a strong framework in preparation for further studies in accounting, and benefits students on a general accounting stream. The book demonstrates both the reasons for, and the methods of, recording and reporting information, making each concept more relevant to students. Interest is also engaged using a unique narrative approach to tell the story of accounting. Each accounting concept is introduced through a problem to be solved by the central character, a young entrepreneur. Appropriate solutions to these problems are provided as guidance to students.
A special edition matched to the curriculum requirements of Unisa. Based on the popular Teaching Foundation Phase mathematics - A guide for South African students and teachers. |
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