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Books > Academic & Education > Varsity Textbooks
Now firmly established as one of the leading economics principles texts in the UK and Europe, the sixth edition of Microeconomics has been fully updated. Much revered for its friendly and accessible approach, emphasis on active learning and unrivalled support resources, this edition features brand-new new coverage of the impact of globalization, digitization and the gig economy.
Credit is essential in the modern world and creates wealth, provided it is used wisely. The Global Credit Crisis during 2008/2009 has shown that sound understanding of underlying credit risk is crucial. If credit freezes, almost every activity in the economy is affected. The best way to utilize credit and get results is to understand credit risk. Advanced Credit Risk Analysis and Management helps the reader to understand the various nuances of credit risk. It discusses various techniques to measure, analyze and manage credit risk for both lenders and borrowers. The book begins by defining what credit is and its advantages and disadvantages, the causes of credit risk, a brief historical overview of credit risk analysis and the strategic importance of credit risk in institutions that rely on claims or debtors. The book then details various techniques to study the entity level credit risks, including portfolio level credit risks. Authored by a credit expert with two decades of experience in corporate finance and corporate credit risk, the book discusses the macroeconomic, industry and financial analysis for the study of credit risk. It covers credit risk grading and explains concepts including PD, EAD and LGD. It also highlights the distinction with equity risks and touches on credit risk pricing and the importance of credit risk in Basel Accords I, II and III. The two most common credit risks, project finance credit risk and working capital credit risk, are covered in detail with illustrations. The role of diversification and credit derivatives in credit portfolio management is considered. It also reflects on how the credit crisis develops in an economy by referring to the bubble formation. The book links with the 2008/2009 credit crisis and carries out an interesting discussion on how the credit crisis may have been avoided by following the fundamentals or principles of credit risk analysis and management. The book is essential for both lenders and borrowers. Containing case studies adapted from real life examples and exercises, this important text is practical, topical and challenging. It is useful for a wide spectrum of academics and practitioners in credit risk and anyone interested in commercial and corporate credit and related products.
Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain. Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain. Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.
Learn how group dynamics theory applies in the real world with the help of this best seller. GROUP DYNAMICS, 7th Edition, covers all major theories and topics pertaining to group and team processes. Focus on what's most important with clearly organized chapters and highlighted key points, and see how to apply concepts to actual groups through extended case studies -- one in every chapter. The author draws on examples from a range of disciplines including psychology, management, law, education, sociology, and political science to help you develop a deeper understanding of each topic that you'll take with you beyond the classroom.
Coovadia’s Paediatrics and Child Health offers a renowned and comprehensive guide to the clinical diagnosis, treatment and management of specific child health conditions and diseases. With an emphasis on primary care, and addressing both theoretical- and applied aspects, the text adopts a problem-based approach that supports the holistic management of children’s health. Presenting a strong focus on the regional context, the text offers extensive discussion of localized issues, conditions and influences, and of the challenges and diseases that are particular to the southern African region. Supporting effective learning and diagnosis, the eighth edition now includes a colour photographs and images that illustrate clinical conditions, where appropriate.
Gain an understanding of how econometrics can answer today's questions in business, policy evaluation and forecasting with Wooldridge's INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 7E. Unlike traditional texts, this book's practical, yet professional, approach demonstrates how econometrics has moved beyond a set of abstract tools to become genuinely useful for answering questions across a variety of disciplines. The author has organized the book's presentation around the type of data being analyzed with a systematic approach that only introduces assumptions as they are needed. This makes the material easier to understand and, ultimately, leads to better econometric practices. Packed with relevant applications, the text incorporates more than 100 data sets in different formats. Updates introduce the latest developments in the field, including the recent advances in the so-called "causal effects" or "treatment effects," to provide a complete understanding of the impact and importance of econometrics today.
Organized around the central theme of homeostasis-how the body meets changing demands while maintaining the internal constancy necessary for all cells and organs to function-HUMAN PHYSIOLOGY helps you appreciate the integrated functioning of the human body. Author Lauralee Sherwood uses clear, straightforward language, analogies, and frequent references to everyday experiences to help you learn and relate to physiology concepts. The vibrant art program and empowering digital resources-including robust 3D animations and rich homework problems -enable you to visualize important concepts and processes. By focusing on the core principles and sharing enthusiasm for the subject matter, Sherwood helps you develop a solid foundation for future courses and careers in the health profession.
Known for its clear, straightforward writing style, grounding in current research, and well-chosen visuals and examples, Sigelman and Rider's text combines a topical organization at the chapter level and an age/stage organization within each chapter. Each chapter focuses on a domain of development such as physical growth, cognition, or personality and traces developmental trends and influences in that domain from infancy to old age. Each chapter also includes sections on infancy, childhood, adolescence, and adulthood. The organization helps you grasp key transformations that occur in each period of the life span. Other staples of the text are its emphasis on theories and their application to different aspects of development and its focus on the interplay of nature and nurture in development. This edition includes new research on biological and sociocultural influences on life-span development and offers new media resources that help you engage more actively with the content.
Introduce students to the issues, forces and outcomes that make individuals into the people they are with the captivating, applied approach in Kail/Cavanaugh's HUMAN DEVELOPMENT: A LIFE-SPAN VIEW, 9E. The authors combine their expertise in childhood, adolescence, adult development and aging to create a rich description of all life-span stages, tracing development from conception through late life. This comprehensive, yet succinct, narrative blends the latest neuroscience and biophysiological research with coverage of controversial topics and emergent trends -- demonstrating the connections between the laboratory and real life. Updates explore the pandemic from a developmental perspective and examine holistic interventions for dementia and emerging and established adulthood. Students gain theoretical and empirical foundations that equip them to become educated, critical interpreters of developmental information.
Developmental Psychology, second edition, provides a theory-driven approach to understanding development from two perspectives – psychoanalytic and cognitive. These two perspectives complement one another: a psychoanalytic focus is based on understandings of how the mind affects the development of personality, while a cognitive focus offers insight into the development of the mind. The third section of this book brings together thoughts on the South African context and how it impacts upon development. Developmental Psychology is a broad and integrative introduction to developmental psychology for undergraduates, postgraduates and health professionals.
The electronic age has brought many changes to the world of marketing and sales. More people are communicating in cyberspace to access more information about products, services and brands. New methods of selling and communicating with customers are invented virtually on a daily basis. And the extended use of social media is placing new demands on marketers, sales managers and sales practitioners around the world. Despite this upheaval, retailers and marketers believe that personal selling — the age-old art of person-to-person communication between a salesperson and a prospective customer, is here to stay — although it should be adapted to incorporate technological developments. In this fourth edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy, and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included.
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.
What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.
For many, Africa is regarded as a place of mystery and negative images, where reports of natural disasters and civil strife dominate media attention, with relatively little publicity given to any of the continent's more positive attributes. Africa has at last begun to receive the depth of interest it has long deserved, in the shape of debates about trade, aid and debt, the 'Make Poverty History' campaign, and the UK's 'Commission on Africa'. But, behind the superficial media facade, Africa is a diverse, complex and dynamic place, with a rich history and a colonial engagement that, although short-lived, was fundamental in determining the long-term future of the continent. At the start of the second decade of the twenty-first century, when the world is engulfed in a major financial crisis, Africa has the dubious distinction of being the world's poorest continent. This book introduces and de-mystifies Africa's diversity and dynamism, and considers how its peoples and environments have interacted through time and space. The background and diversity of Africa's social, cultural, economic, political and environmental systems is examined, as well as key development issues which have affected Africa in the past and are likely to be significant in shaping the future of the continent. These include: the impact of HIV/AIDS; sources of conflict and post-conflict reconstruction; the state and governance; the nature of African economies in a global context and future development trajectories. Africa: Diversity and Development is a refreshing interdisciplinary text which enhances understanding of the background to Africa's current position and clarifies possible future scenarios. It is richly illustrated throughout with diagrams and plates, and contains a wealth of detailed case studies and current data.
Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.
This edition of management for engineers, technologists and scientists is an introductory-level management textbook written specifically for those studying and working in an engineering discipline. It will be an invaluable tool for the existing or aspirant engineer and engineering manager. The text introduces the reader to management and related issues (for example law and economics), which are essential when dealing with customers, suppliers, contractors, accountants, lawyers, economists and managers, either inside or outside an organisation. This new edition has been substantially revised; it includes a new chapter on engineering ethics and professionalism as well as a workbook on CD.
Educational psychology in
social context: Ecosystemic applications in Southern Africa applies
educational psychology to aid teachers and other educators to enhance
the learning experience of students. The book uses Uri
Bronfenbrenner’s Ecological systems theory as a guiding framework for
understanding child development and the environmental barriers to
learning faced by children. This ecosystemic approach examines how
different spheres from the family to the community to wider social
structures influence a child’s development and learning and how these
interactions are impacted by the passage of time.
With the non-mathematician in mind, the sixth edition of Statistics for Business and Economics teaches learners the key concepts of statistics in business, management and economics. The authors blend statistical methodology with applications of data analysis to illustrate the fundamental role of statistics in problem-solving and decision making. Computational methods give students a solid foundation to master statistical application and interpretation. At the end of each section, practical exercises encourage conceptual understanding of real-world problems. New content on big data enriches the learning experience and prepares students for the workplace.
Barlow/Durand/Hofmann's Psychopathology: An Integrative Approach To Mental Disorders, 9th edition, is the perfect text to help you succeed in your psychopathology or abnormal psychology course! The authors -- all internationally recognized experts in the field -- show you how psychological disorders are rooted in multiple factors: biological, psychological, cultural, social, familial and even political. Extremely student friendly, the text blends sophisticated research with an accessible, engaging writing style. Its groundbreaking integrative approach is the most modern, scientifically valid method for studying abnormal psychology. Text language promotes inclusivity, normalizes diversity and avoids cultural, gender, economic and other biases. In addition, you can test your understanding of key topics with built-in concept checks and chapter quizzes.
Dean & Dyer's Introduction To Intellectual Property Law In South Africa, Second Edition, offers a rigorous and accessible introduction to the various branches of South African intellectual property law. This second edition text is thoroughly revised and updated to address the many, general developments in case law, and amendments to relevant legislation, that have occurred since the publication of the previous edition of this work. In addition, the text addresses the multifarious developments that have occurred within the digital environment, as relevant to trademark and copyright law, and includes discussion of artificial intelligence as an important development in the law of copyright. Dean & Dyer’s Introduction to Intellectual Property Law in South Africa, Second Edition, offers an enquiring approach, and a pedagogical framework that supports independent critical and reflective engagement with the subject matter.
Handbook of Public Relations is a South African text that offers academic and practical perspectives on public relations (PR) in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It also aligns current international practice with local contexts to ensure a decolonised approach and relevant theories.
Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.
This completely revised and comprehensive book deals with a range of issues, from the early history of social work, to working with individuals and small groups to contemporary debates around economic policy, and macro level intervention, management, administration, and research. It also covers youth at risk, HIV/AIDS, child sexual abuse and addiction as particular fi elds of practice. The text explores poverty, diversity and multicultural practice, values and ethics and theories for practice. |
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