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Books > Health, Home & Family > Cookery / food & drink etc > Beverages > Alcoholic beverages > Wines
Jurassic, basalt, moraine, flint, alluvial, magma: what are these
words and what do they have to do with wine? The answers are here
in this book. They are geological terms that reflect a bond between
wine and the land. Understanding geology, however, is tricky.
Geological concepts are obscure; processes can be imperceptibly
slow, invisible, and unimaginably ancient. The terminology is
formidable, such that even the names of common rocks carry an air
of mystery. Geology is introduced plainly, starting with basic
principles, all in the context of wine. The emphasis is on the
kinds of processes that shape vineyards, and on the minerals, rocks
and soils that host the vines. Geological words now commonly seen
in wine writings are systematically explained. You will learn the
stories behind some of the names, the human face of geology. The
book also explores how the geology-wine connection manifests in the
finished product and evaluates its importance, particularly in the
contexts of minerality, terroir, and wine taste. The fact is that
geology is increasingly being promoted in the world of wine; the
aim here is to help it be properly understood.
For centuries, wine has been associated with France more than with
any other country. France remains one of the world's leading wine
producers by volume and enjoys unrivalled cultural recognition for
its wine. If any wine regions are global household names, they are
French regions such as Champagne, Bordeaux, and Burgundy. Within
the wine world, products from French regions are still benchmarks
for many wines. French Wine is the first synthetic history of wine
in France: from Etruscan, Greek, and Roman imports and the adoption
of wine by beer-drinking Gauls to its present status within the
global marketplace. Rod Phillips places the history of grape
growing and winemaking in each of the country's major regions
within broad historical and cultural contexts. Examining a range of
influences on the wine industry, wine trade, and wine itself, the
book explores religion, economics, politics, revolution, and war,
as well as climate and vine diseases. French Wine is the essential
reference on French wine for collectors, consumers, sommeliers, and
industry professionals.
Attempting to export wine to the U.S. has long been fraught with
difficulty, especially for the smaller producers. The U.S. wine
industry, complicated by confusing regulations and intense internal
brand competition, is also the land of opportunity and home to an
adventurous and egalitarian wine consuming population. But without
an understanding of how to effectively enter this complex market,
the exporter often founders and retreats in frustration. This book
provides a guide to approaching and attracting an importer,
differentiating terms and regulations which must be understood to
prosper, and avenues to achieving and sustaining attainable sales
and distribution goals.
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