The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. "Wine Marketing and Sales" covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. Written by three of the industry s most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold."

Introducing a new series of information-led pocket guides aimed at demystifying a wide and eclectic range of subjects. Called The knowledge each book within the series is written by an expert in the field providing a lively, and informative, introduction to their respective topic. Ever wanted to know more about red wine, but been put off by all that snobbery? In Red Wine, Peter Grogan demystifies the topic, explaining the process that goes into making a great bottle, revealing the best grape varieties, producers and regions and highlighting the most exciting wine styles, both old and new. It covers all the practical information and specific recommendations you need to start exploring and enjoying the world of red wine.

Following the enormous decade-long success of his best-selling Winery Technology and Operations, physical chemist and winemaker Yair Margalit comes out with the successive Concepts in Wine Technology, fully updated and revised to meet the advances of modern winemaking. Among the extended topics are fermentation, skin contact, acid balance, phenolics, bottling, the use of oak and quality control. He begins in the vineyard discussing proper maturation, soil and climate, bunch health, vineyard disease states and grape varieties. Next he tackles the pre-harvest with a careful look at vineyard management and preparing the winery for harvest. Dr. Margalit then outlines the entire process of harvesting; from destemming, crushing and skin contact as it applies to both red and white grapes; to pressing, must correction and temperature control. Fermentation is examined fully and includes a lengthy look at the factors affecting malo-lactic fermentation and its pros and cons. There is a huge chapter on cellar operations that deals with racking, stabilization, fining, filtration, blending and maintaining winery hardware, followed by sections on barrelling and bottling. The final chapter pulls together the more general aspects of wine technology, covering sulphur-dioxides, different forms of wine spoilage and ways to ward them off, legal regulations and, one of the most important and enigmatic compounds in wine, phenolics.

Learning about wine can be a daunting task. With terms like assemblage, batonnage and cuvee; ullage, terroir and vielles vignes, it's not surprising that many people are put off and simply reach for the nearest bottle of red or white in the supermarket aisle. This is the perfect, concise guide for anyone who loves wine but wants to find out more. Arranged in an easy-to-use format in which different types of wine are shown schematically on a map like the London Underground, the reader can see at a glance the salient features of hundreds of different wines and how they relate to each other in terms of taste. A unique and original tool to navigate the complex world of wine, The Pocket Guide to Wine enables wine lovers to find out more about the wines they already like and to make informed choices as they explore further.

Published in association with the Bordeaux College of Business, this ground breaking book applies business pedagogy's powerful learning tool to the unique challenges of wine business management. This book contains thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

Patrick Hunt has been teaching in Humanities at Stanford University for the past 20 years. His Ph.D. is from the Institute of Archaeology at University College London, University of London in 1991. He is a National Lecturer for the Archaeological Institute of America since 2009 and a Fellow of the Royal Geographical Society since 1989. National Geographic Society has sponsored some of his archaeology fieldwork. He appears frequently on PBS, NOVA, National Geographic and History Channel broadcasts. Hunt has taught a postgraduate course on the history of wine at Stanford University and has lectured at wineries and related venues around the world, including for the Napa Valley Vintners Association at Meadowood Resort in St. Helena, Napa Valley. Among over 100 published articles, he has also elsewhere written articles on global wine history and mythology as well as written and published twelve prior books. He has traveled in wine journeys across five continents and annually spends time in viticultural regions in France and Italy as well as California. Having studied the cultivation and multiple purposes of wine and grapes and early agriculture since the Neolithic, he is also a Research Associate in Archaeoethnobotany at the Institute for EthnoMedicine.

Benjamin Franklin Digital Award Silver Seal of Excellence by IBPA, the Independent Book Publishers Association, in recognition of distinction and innovation in electronic book publishing. (2013)
Wine should enhance life, not complicate it.
But you stress at reading a wine list, right? And it sounds like a different language when people talk about wine, doesn't it? That's how wine columnist Len Napolitano felt when he was a self-conscious wine amateur until he cut through a web of peculiar wine terms and complex subjects and transitioned into a practical wine professional.
Now, in this informative and entertaining new book, Nose, Legs, Body Know Wine Like The Back of Your Hand, Napolitano takes you from wine beginner to wine savvy. He fits a bounty of useful information into 50 concise answers to common, yet critical, wine questions and concludes each chapter with enlightening, hands-on wine tasting exercises to do at home.
As you begin to understand wine and appreciate its potential to complement so much in life, you open new possibilities for joyful experiences in socializing, dining, and everyday living. So, let the wine education begin From learning the basics of wine to discovering the how's and why's of a great wine, your confidence will grow when talking about wine and choosing it in any situation.
Nose, Legs, Body helps you:
-Strengthen your passion for wine by knowing its most pertinent terms, processes, and styles
-Gain confidence in making wine selections-at restaurants, wine shops, or online
-Improve your wine and food pairing experiences
-Learn wine subtleties through experiential instruction inside each chapter
Len Napolitano, "wineologist" from 2003 to 2010 on TV's Fine Living Network (now Cooking Channel), guides you in your first steps in wine-essential steps to exploring, learning, and tasting. With sincerity and whimsy, Len examines a broad range of wine subjects as you gain a new and practical knowledge of wine. Chapters are organized according to meaningful subjects wine lovers want to know, explained in an informal, question-and-answer format.
Nose, Legs, Body is perfect for social wine drinkers, businesspeople who entertain wine-savvy clients, cooking hobbyists, food service professionals and anyone transitioning from a beer or martini as his or her beverage of choice to a crisp pinot grigio or robust cabernet sauvignon.
-Increase your wine intelligence with Nose, Legs, Body
-Stimulate conversation using your wine knowledge
-Impress guests with your wine selections and food pairings
-Picture yourself scanning that wine list with confidence
Questions answered in Nose, Legs, Body
1. How does wine get so many flavors and aromas?
2. How does wine get color?
3. What makes chardonnay, or any wine, taste different among producers?
4. Why are some wines blended?
5. Why are some wines filtered?
6. Why is wine aged in oak?
7. What is a wine appellation of origin?
8. What is a vineyard-designated wine?
9. What is terroir?
10. What is the relationship between wine and weather?
11. What is hang time?
12. What can be learned from a visit to a winery?
13. What's happening at a winery during harvest?
14. Do sulfites in wine give me a headache?
15. What is organic wine?
16. What is tannin?
17. Why do some dry wines taste sweet?
18. What is a "hot" wine?
19. What should I look for on a wine label?
20. What's better-cork or screw cap?
...Plus 30 more, with quick-reference tables & glossary

This book is thoroughly recommended for the professional and amateur winegrower. An expert on the subject writes a complete guide to wine-making in California. This book contains classic material dating back to the 1900s and before. The content has been carefully selected for its interest and relevance to a modern audience.

In this compact guidebook, wine lovers will find documented facts and valuable tips all about wine. The reader first learns everything about winegrowing - the most important grape varieties, the significance of the terroirs, conventional and biodynamic forms of cultivation, vine protection and the grape harvest. The wine cellar is the focus of the second part with the basics of wine processing, barrel development and bottle production. Traditional as well as innovative methods are described and the reader learns how the "ideal wine" cellar should look like. A tour of the great wine countries rounds out the book. In addition to the classical wine terroris, new regions from around the world are presented. And finally there are valuable tips for purchasing wine - and of course enjoying it. An indispensable book for all wine lovers! Features: Internationally acclaimed author; guidebook with experts' knowledge about wine production, wine cellars and the best wines in the world; includes new wine cultivating regions in Europe, the USA, Australia, and Asia; high grade clothing; and, practical pocket format.

This book is thoroughly recommended for the professional and amateur winegrower. An expert on the subject writes a concise guide to distilling wine. This book contains classic material dating back to the 1900s and before. The content has been carefully selected for its interest and relevance to a modern audience.

The easy way to learn to pair food with wine

Knowing the best wine to serve with food can be a real challenge, and can make or break a meal. "Pairing Food and Wine For Dummies" helps you understand the principles behind matching wine and food. From European to Asian, fine dining to burgers and barbeque, you'll learn strategies for knowing just what wine to choose with anything you're having for dinner.

"Pairing Food and Wine For Dummies" goes beyond offering a simple list of which wines to drink with which food. This helpful guide gives you access to the principles that enable you to make your own informed matches on the fly, whatever wine or food is on the table. Gives you expert insight at the fraction of a cost of those pricey food and wine pairing coursesHelps you find the perfect match for tricky dishes, like curries and vegetarian foodOffers tips on how to hold lively food and wine tasting parties

If you're new to wine and want to get a handle on everything you need to expertly match food and wine, "Pairing Food and Wine For Dummies" has you covered.