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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed)
Price: R592
Discovery Miles 5 920
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Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed)
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Price R592
Discovery Miles 5 920
Expected to ship within 2 - 4 working days
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There is a complex interaction between public relations and
journalism, and students of these subjects need to know about both.
Dynamics of public relations and journalism fourth edition unravels
and explores these two worlds to enhance the journalistic skills of
public relations students, at the same time providing students of
media studies with invaluable insights into the complex,
multidisciplinary field of public relations. This book highlights
the interdependency of the two professions and explains - clearly,
simply and succinctly - the need for their smooth synergy. In this
fourth edition, chapters have been updated to help readers stay
abreast of current trends in public relations and journalism. The
advent of social media and its growing role in these areas has been
one of the most significant changes since the publication of the
previous edition of this book. Here, the authors discuss the
influences, roles, functions and appropriate application of social
media. In addition, a new chapter on corporate social media
introduces social media as a public relations function, describing
the attributes of social media engagement and the popular social
networks that may be used in the corporate arena. The authors draw
on their considerable academic and practical experience to give
clear, concise guidelines for enhancing media relations through
effective public relations practice.
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