Brand Fans - Lessons from the World's Greatest Sporting Brands (Paperback, Softcover reprint of the original 1st ed. 2017)

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	May 2018
First published:	2017
Authors:	Aaron C. T. Smith • Constantino Stavros • Kate Westberg
Dimensions:	210 x 148 x 14mm (L x W x T)
Format:	Paperback
Pages:	249
Edition:	Softcover reprint of the original 1st ed. 2017
ISBN-13:	978-3-319-84032-1
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	3-319-84032-0
Barcode:	9783319840321

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