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Think Outside the Inbox - The B2B Marketing Automation Guide (Paperback) Loot Price: R413
Discovery Miles 4 130
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Think Outside the Inbox - The B2B Marketing Automation Guide (Paperback): Adam R Blitzer, David Cummings

Think Outside the Inbox - The B2B Marketing Automation Guide (Paperback)

Adam R Blitzer, David Cummings

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Loot Price R413 Discovery Miles 4 130

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Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.

General

Imprint: Leigh Walker Books
Country of origin: United States
Release date: April 2010
First published: April 2010
Authors: Adam R Blitzer • David Cummings
Dimensions: 203 x 133 x 9mm (L x W x T)
Format: Paperback - Trade
Pages: 160
ISBN-13: 978-0-615-36181-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-615-36181-1
Barcode: 9780615361819

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