Campaign It! - Achieving Success Through Communication (Paperback)

Consultants Barnard and Parker aim to improve the way people communicate and so enable them to achieve their own personal and professional desires more effectively and efficiently. To achieve this, they introduce a new, unique and complete approach to communication: The "Campaign It " model.
Developed over several decades of influencing change at the highest levels and in different environments, the "Campaign It " model is tried and tested, and in the book, Parker and Barnard offer proof that it works.
Their basic tenet is that whenever there is an outcome people need to achieve they will have to inform, persuade and gain agreement from others. Their model, the "campaigning approach," makes this possible: it provides a plan and a structure to develop communications; it enables people to help themselves, their families, their businesses and/or their communities.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	February 2012
First published:	2012
Authors:	Alan Barnard • Chris Parker
Dimensions:	240 x 170 x 11mm (L x W x T)
Format:	Paperback - Trade
Pages:	240
ISBN-13:	978-0-7494-6420-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-7494-6420-8
Barcode:	9780749464202

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