Although many firms label themselves 'global', very few can back
this up with truly global sales and operations. In The Regional
Multinationals Alan Rugman examines first-hand data from
multinationals and finds that most multinationals are strongly
regional, with international operations in their home regions of
North America, the US or Asia. Only a tiny proportion of the
world's top 500 companies actually sell the same product and
deliver the same services around the world. Rugman exposes the
facts behind the popular myths of doing business globally, explores
a variety of regional models and offers an authoritative agenda for
future business strategy. The Regional Multinationals is the
essential resource for all academics and students in International
Business, Organization and Strategic Management, as well as those
with an interest in finding out how multinationals really work in
practice and how future strategy must respond.
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