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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Marketing Research That Won't Break the Bank - A Practical Guide to Getting the Information You Need (Paperback, 2nd Edition) Loot Price: R619

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Repayment Terms: R58 pm x 12*

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Marketing Research That Won't Break the Bank - A Practical Guide to Getting the Information You Need (Paperback, 2nd Edition)

Alan R. Andreasen

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List price ~~R754~~ Loot Price R619 Discovery Miles 6 190 | Repayment Terms: R58 pm x 12* You Save R135 (18%)

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Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.

General

Imprint:	Jossey-Bass Inc.,U.S.
Country of origin:	United States
Release date:	October 2002
First published:	2002
Authors:	Alan R. Andreasen
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Paperback
Pages:	277
Edition:	2nd Edition
ISBN-13:	978-0-7879-6419-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-7879-6419-0
Barcode:	9780787964191