The growth of digital marketing is the most important yet
unpredictable trend in marketing today. How can the online world be
harnessed by the companies of today and tomorrow to grow their
marketing impact? What role do information and databases have to
play in this system? And why do some non-digital means of direct
marketing still remain so powerful? Alan Tapp's successful text has
long been a leading authority on direct marketing, and for this
fifth edition he is joined by Ian Whitten and Matthew Housden for
the most up-to-date book yet. The authors all bring great expertise
across direct, database and digital marketing to provide
comprehensive, compelling coverage of the key theory and debates of
the fields. The fifth edition includes comprehensive coverage of
all recent developments in digital marketing, including analysis of
the seemingly relentless rise of Facebook, Twitter and other forms
of social media. It has a range of thoroughly updated case studies
covering companies and organisations from sports teams to car
manufacturers and non-profits and contains a new chapter on Data
Protection legislation and its impact on marketers.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
