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New Perspectives on Negative Campaigning - Why Attack Politics Matters (Hardcover)
Loot Price: R2,665
Discovery Miles 26 650
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New Perspectives on Negative Campaigning - Why Attack Politics Matters (Hardcover)
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Have you ever seen a politician fiercely attacking his opponent?
Sure you have. Election campaigns without attacks on the rival
candidate's performance, policy propositions and traits simply do
not exist. Negative campaigning makes up a substantial part of
election campaigns around the world. Though heavily covered in
election news, the practice is strongly disliked by political
pundits, journalists and voters. Some are even concerned that
negative campaigning damages democracy itself. Negative campaigning
has inspired numerous scholars in recent decades. But much of the
existing research examines the phenomenon only in the United
States, and scholars disagree on how the practice should be defined
and measured, which has resulted in open-ended conclusions about
its causes and effects. This unique volume presents for the first
time work examining negative campaigning in the US, Europe and
beyond. It presents systematic literature overviews and new work
that touches upon three fundamental questions: What is negative
campaigning and can we measure it? What causes negative
campaigning? And what are its effects?
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