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Geschaftsmodelle Im Europaischen Automobilvertrieb - Herausforderung Multikanalmanagement (German, Paperback, 2008 ed.) Loot Price: R1,959
Discovery Miles 19 590
Repayment Terms: R184 pm x 12*
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Geschaftsmodelle Im Europaischen Automobilvertrieb - Herausforderung Multikanalmanagement (German, Paperback, 2008 ed.):...

Geschaftsmodelle Im Europaischen Automobilvertrieb - Herausforderung Multikanalmanagement (German, Paperback, 2008 ed.)

Alexander Graf; Foreword by Wolfgang Fritz

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Loot Price R1,959 Discovery Miles 19 590 | Repayment Terms: R184 pm x 12*

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Im europaischen Automobilvertrieb finden grundlegende strukturelle Veranderungen statt, mit wachsender Relevanz des Multikanalmanagements. Alexander Graf typologisiert die existierenden Distributionsorgane und prognostiziert deren Entwicklungspotential mit Hilfe einer europaweit angelegten Expertenbefragung im Design der Delphi-Methode. Daraus leitet er Implikationen fur das Multikanalmanagement ab."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: July 2008
First published: July 2008
Authors: Alexander Graf
Foreword by: Wolfgang Fritz
Dimensions: 210 x 148 x 22mm (L x W x T)
Format: Paperback - Trade
Pages: 367
Edition: 2008 ed.
ISBN-13: 978-3-8349-1081-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1081-3
Barcode: 9783834910813

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