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Books > Business & Economics > Business & management > Sales & marketing
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Geschaftsmodelle Im Europaischen Automobilvertrieb - Herausforderung Multikanalmanagement (German, Paperback, 2008 ed.)
Loot Price: R2,024
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Geschaftsmodelle Im Europaischen Automobilvertrieb - Herausforderung Multikanalmanagement (German, Paperback, 2008 ed.)
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Im europaischen Automobilvertrieb finden grundlegende strukturelle
Veranderungen statt, mit wachsender Relevanz des
Multikanalmanagements. Alexander Graf typologisiert die
existierenden Distributionsorgane und prognostiziert deren
Entwicklungspotential mit Hilfe einer europaweit angelegten
Expertenbefragung im Design der Delphi-Methode. Daraus leitet er
Implikationen fur das Multikanalmanagement ab."
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