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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
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Prêt-à -Porter, Paris and Women - A Cultural Study of French Readymade Fashion, 1945-68 (Hardcover)
Loot Price: R2,575
Discovery Miles 25 750
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Prêt-à -Porter, Paris and Women - A Cultural Study of French Readymade Fashion, 1945-68 (Hardcover)
Series: Fashion: Visual & Material Interconnections
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In the first critical history of French ready-made fashion, Alexis
Romano examines an array of cultural sources, including surviving
garments, fashion magazines, film, photography and interviews, to
weave together previously disparate historical narratives. The
resulting volume – Prêt-à -Porter: Paris and Women –
situates the ready-made in wider cultural discourses of art,
design, urbanism, technology and international policy. Through a
close study of fashion magazines, including Vogue and Elle, Romano
reveals how the French ready-made and the genre of fashion
photography in France developed in tandem. Analyses of
representations of space, women and prêt-à -porter in such
magazines – alongside other cultural ephemera such as
contemporary film, documentary photography and family photographs
– demonstrate that popular conceptions of fashion and modernity
shifted in the period 1945-68. By connecting national and personal
histories, Prêt-à -Porter: Paris and Women reveals the
importance of the ready-made to broader narratives of postwar
reconstruction, national identity, gender and international
dialogue.
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