The Public Relations Handbook (Paperback, 3rd Edition)

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home.

Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

　

Table of Contents

Part I The context of public relations　

What is Public Relations?　Sarah Roberts-Bowman　

Public Relations and Communications　Sarah Roberts-Bowman　

Public relations, politics and the media　Ian Somerville and Sahla Aroussi　

Public Relations and Management　Anne Gregory　

Ethics, professionalism and regulation　Alison Theaker　

Part II Strategic public relations　

Public relations and corporate communication　Emma Wood　

Public Relations and Corporate Identity　Emma Wood　

Risk, Issues and Crisis Management: A Collaborative Role for Public Relations　Heather Yaxley　

Public Relations and Corporate Social Responsibility　Ian Somerville and Emma Wood　

Measurement and evaluation　Mairead McCoy　

The public relations of globalisation　Averill Gordon

Part III Stakeholder public relations　

Media Relations in the Social Media Age Philip Young　

Internal Communications　Liam FitzPatrick　

Financial Communications　Mark Phillimore　

Public sector public relations　Simon Wakeman　

Consumer Public Relations　Michael Frohlich　

Business-to-business public relations　Loretta Milan　

Public relations and engagement in the not-for-profit sector　David Hamilton　

Using New Technology Effectively In Public Relations　Heather Yaxley　

Activism and public relations　Philip Young　

Part IV Shaping the future　

Future challenges for PR　Alison Theaker

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Media Practice
Release date:	October 2020
First published:	2021
Authors:	Alison Theaker
Editors:	Alison Theaker
Series editors:	James Curran
Dimensions:	246 x 174 x 29mm (L x W x T)
Format:	Paperback
Pages:	440
Edition:	3rd Edition
ISBN-13:	978-0-367-27891-5
Categories:	Books > Humanities > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Promotions Books > Promotion > JB Academic
LSN:	0-367-27891-X
Barcode:	9780367278915

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