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Books > Business & Economics > Business & management > Sales & marketing
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Business Advancement through Technology Volume I - Markets and Marketing in Transition (Hardcover, 1st ed. 2022)
Loot Price: R4,262
Discovery Miles 42 620
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Business Advancement through Technology Volume I - Markets and Marketing in Transition (Hardcover, 1st ed. 2022)
Series: Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
Expected to ship within 12 - 17 working days
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This two-volume edited collection explores the impact of technology
on business advancement. Technology is a multifaceted and
multidimensional phenomenon, carrying opportunities and risks.
Business advancement therefore, can no longer be considered without
technological mediation. Volume I offers insights into
technological improvements in the field of global marketing.
Covering topics such as mobile banking, social media and
neuromarketing tools, the book examines how technology diffusion
drives, negates and facilitates change in marketing processes.
Volume II, on the other hand, focuses on the implications of
changing technology on work and employment. Taken together, the
books move forward the study of organizations and technology and
are ideal resources for students and researchers.
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