0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

The Emerging High-Tech Consumer - A Market Profile and Marketing Strategy Implications (Hardcover) Loot Price: R2,756
Discovery Miles 27 560
The Emerging High-Tech Consumer - A Market Profile and Marketing Strategy Implications (Hardcover): Allan Reddy

The Emerging High-Tech Consumer - A Market Profile and Marketing Strategy Implications (Hardcover)

Allan Reddy

 (sign in to rate)
Loot Price R2,756 Discovery Miles 27 560 | Repayment Terms: R258 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.

Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: July 1997
First published: July 1997
Authors: Allan Reddy
Dimensions: 229 x 152 x 11mm (L x W x T)
Format: Hardcover
Pages: 176
ISBN-13: 978-1-56720-072-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Promotions
LSN: 1-56720-072-9
Barcode: 9781567200720

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R353 Discovery Miles 3 530
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R711 R649 Discovery Miles 6 490
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R2,143 Discovery Miles 21 430
Personal Selling
M C Cant, A Drotsky Paperback R397 Discovery Miles 3 970
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R638 Discovery Miles 6 380
Autophagy - How to Live Healthy and…
Lauren Prieto Hardcover R794 Discovery Miles 7 940
Handbook of Culture and Consumer…
Sharon Ng, Angela Y. Lee Hardcover R4,185 Discovery Miles 41 850
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R635 Discovery Miles 6 350
The Routledge Companion to Identity and…
Ayalla A Ruvio, Russell Belk Hardcover R7,063 Discovery Miles 70 630
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, … Paperback R2,624 Discovery Miles 26 240

See more

Partners