Case studies, personal accounts, and analysis show how to recognize
and combat pseudoscience in a post-truth world. In a post-truth,
fake news world, we are particularly susceptible to the claims of
pseudoscience. When emotions and opinions are more widely
disseminated than scientific findings, and self-proclaimed experts
get their expertise from Google, how can the average person
distinguish real science from fake? This book examines
pseudoscience from a variety of perspectives, through case studies,
analysis, and personal accounts that show how to recognize
pseudoscience, why it is so widely accepted, and how to advocate
for real science. Contributors examine the basics of pseudoscience,
including issues of cognitive bias; the costs of pseudoscience,
with accounts of naturopathy and logical fallacies in the
anti-vaccination movement; perceptions of scientific soundness; the
mainstream presence of "integrative medicine," hypnosis, and
parapsychology; and the use of case studies and new media in
science advocacy. Contributors David Ball, Paul Joseph Barnett,
Jeffrey Beall, Mark Benisz, Fernando Blanco, Ron Dumont, Stacy
Ellenberg, Kevin M. Folta, Christopher French, Ashwin Gautam,
Dennis M. Gorman, David H. Gorski, David K. Hecht, Britt Marie
Hermes, Clyde F. Herreid, Jonathan Howard, Seth C. Kalichman, Leif
Edward Ottesen Kennair, Arnold Kozak, Scott O. Lilienfeld, Emilio
Lobato, Steven Lynn, Adam Marcus, Helena Matute, Ivan Oransky, Chad
Orzel, Dorit Reiss, Ellen Beate Hansen Sandseter, Kavin Senapathy,
Dean Keith Simonton, Indre Viskontas, John O. Willis, Corrine
Zimmerman
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