Basic Marketing Research with Excel (Paperback, 3rd edition)

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM (R) SPSS (R) 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM (R) SPSS (R) 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM (R) SPSS (R) 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel .

General

Imprint:	Prentice Hall
Country of origin:	United States
Release date:	2011
First published:	2012
Authors:	Alvin Burns • Ronald Bush
Dimensions:	241 x 195 x 14mm (L x W x T)
Format:	Paperback
Pages:	416
Edition:	3rd edition
ISBN-13:	978-0-13-507822-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-13-507822-9
Barcode:	9780135078228

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