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Marketing Research, Global Edition (Paperback, 9th edition) Loot Price: R2,352
Discovery Miles 23 520
Repayment Terms: R220 pm x 12*
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Marketing Research, Global Edition (Paperback, 9th edition): Alvin Burns, Ann Veeck

Marketing Research, Global Edition (Paperback, 9th edition)

Alvin Burns, Ann Veeck

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Loot Price R2,352 Discovery Miles 23 520 | Repayment Terms: R220 pm x 12*

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For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: November 2019
First published: 2020
Authors: Alvin Burns • Ann Veeck
Dimensions: 255 x 205 x 20mm (L x W x T)
Format: Paperback
Pages: 528
Edition: 9th edition
ISBN-13: 978-1-292-31804-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-292-31804-X
Barcode: 9781292318042

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