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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Internal Communication and Employer Brands (Hardcover)
Loot Price: R3,597
Discovery Miles 35 970
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Internal Communication and Employer Brands (Hardcover)
Series: Routledge Research in Public Relations
Expected to ship within 12 - 17 working days
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This book proposes a model of internal communication based on
empirical research to demonstrate how contemporary organizations
strategize, organize, perform, and measure it. Internal
communication is the management of communication between an
organization and its members to inform, motivate, engage, and
cocreate meanings to make organizations more effective. The book
presents key concepts defining the successful implementation and
execution of internal communication: internal communication
satisfaction, employee engagement, employer branding,
organizational support, and psychological contract fulfillment.
Including an extensive literature review and informed by in-depth
interviews conducted with corporate communication directors and
human resource management directors in 25 Croatian organizations,
the book uses original research to give practical guidance on
internal communication best practices. The book is an ideal
resource for researchers and advanced students of public relations
and corporate communication broadly and internal and employee
communication specifically.
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