Books > Social sciences > Sociology, social studies > Gender studies > Women's studies
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Women Entrepreneurs in Emerging Markets - Managing Performance within Ecosystems (Hardcover, 1st ed. 2022)
Loot Price: R1,537
Discovery Miles 15 370
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Women Entrepreneurs in Emerging Markets - Managing Performance within Ecosystems (Hardcover, 1st ed. 2022)
Series: International Marketing and Management Research
Expected to ship within 10 - 15 working days
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Total price: R1,557
Discovery Miles: 15 570
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This book focuses on social perspectives of women's
entrepreneurship, in the context of work-life balance and
crowd-based business modelling, and economic perspectives
associated with quality-of-life expectations. It focuses on the
convergence of business perspectives and the social values and
lifestyle of women entrepreneurs. The attributes of women
entrepreneurship in developing economies have been discussed with
focus on new entrepreneurial trends, changing organizational design
and workplace environment, frugal innovation and technology, and
shifts in market behavior. The book presents a six-box strategy
including learned knowledge, scope of enterprise, innovation and
technology, social values, design-development, and entrepreneurial
business modeling. The core argument underlies in critically
examining the practical, tacit, and intuited strategies to redesign
entrepreneurial business models against conventional social values
of women entrepreneurs. The author analyzes positivist,
constructivist, pragmatist, interpretivist, and phenomenological
perspectives to explain entrepreneurial behavior of women and
derive cognitive synthesis to enhance business performance,
entrepreneurial mindset, and perceptual schema.
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