Mass Communication Research Methods provides a systematic and
comprehensive introduction to the key research methods and
approaches used in the study of mass communication and media.
Originating from the internationally renowned Leicester Centre for
Mass Communication Research, this book offers an indispensable
guide for students in a wide range of courses, including
communications, media and cultural studies, and other social
science disciplines that offer students the opportunity to research
mass communication and media issues.
Beginning with a clear and cogent discussion of the principles
behind good research, including the key question of how to select
the right methods for individual research questions, the authors go
on to explore in a thorough and systematic fashion a range of
different methods and approaches. From the study of media
organizations and the practices of media professionals to media
content, representations, and audiences, the development and
application of each method is described in depth and the steps
involved clearly outlined. Examples of research instruments are
given where appropriate, and in each case references for further
reading are provided.
Mass Communication Research Methods is the definitive companion,
reference, and source for everyone involved in mass communication
research.
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