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Kundenbindung Im Gewerblichen Automobilmarkt - Eine Empirische Kausalanalyse (German, Paperback, 2010 ed.) Loot Price: R1,857
Discovery Miles 18 570
Repayment Terms: R174 pm x 12*
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Kundenbindung Im Gewerblichen Automobilmarkt - Eine Empirische Kausalanalyse (German, Paperback, 2010 ed.): Andrea S. Meyer

Kundenbindung Im Gewerblichen Automobilmarkt - Eine Empirische Kausalanalyse (German, Paperback, 2010 ed.)

Andrea S. Meyer

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Loot Price R1,857 Discovery Miles 18 570 | Repayment Terms: R174 pm x 12*

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Andreas Meyer entwickelt ein umfassendes Kundenbindungsmodell fur den gewerblichen Automobilmarkt, in dem er Kundenzufriedenheit, Wechselbarrieren und Wechselmotive als Determinanten berucksichtigt. Er unterzieht das Modell einer gross angelegten empirischen Uberprufung bei 465 Fuhrparkverantwortlichen deutscher Unternehmen."

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Release date: June 2010
First published: June 2010
Authors: Andrea S. Meyer
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Paperback - Trade
Pages: 339
Edition: 2010 ed.
ISBN-13: 978-3-8349-2316-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-2316-8
Barcode: 9783834923165

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