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Books > Language & Literature > Language & linguistics > Translation & interpretation
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Metaphor and Intercultural Communication (Hardcover, New)
Loot Price: R4,312
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Metaphor and Intercultural Communication (Hardcover, New)
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"Metaphor and Intercultural Communication" examines in detail the
dynamics of metaphor in interlingual contact, translation and
globalization processes. Its case-studies, which combine methods of
cognitive metaphor theory with those of corpus-based and
discourse-oriented research, cover contact linguistic and cultural
contacts between Chinese, English including Translational English
and Aboriginal English, Greek, Kabyle, Romanian, Russian, Serbian,
and Spanish.Part I introduces readers to practical and
methodological problems of the intercultural transfer of metaphor
through empirical (corpus-based and experimental) studies of
translators' experiences and strategies in dealing with figurative
language in a variety of contexts. Part II explores the
universality-relativity dimension of cross- and intercultural
metaphor on the basis of empirical data from various European and
non-European cultures. Part III investigates the socio-economic and
political consequences of figurative language use through case
studies of communication between aboriginal and mainstream
cultures, in the media, in political discourse and gender-related
discourses. Special attention is paid to cases of miscommunication
and of deliberate re- and counter-conceptualisation of cliches from
one culture into another. The results open new perspectives on some
of the basic assumptions of the 'classic' cognitive paradigm, e.g.
regarding metaphor understanding, linguistic relativity and
concept-construction.
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