Marketing Database Analytics presents a step-by-step process for
understanding and interpreting data in order to gain insights to
drive business decisions. One of the core elements of measuring
marketing effectiveness is through the collection of appropriate
data, but this data is nothing but numbers unless it is analyzed
meaningfully. Focusing specifically on quantitative marketing
metrics, the book: Covers the full spectrum of marketing analytics,
from the initial data setup and exploration, to segmentation,
behavioral predictions and impact quantification Establishes the
importance of database analytics, integrating both business and
marketing practice Provides a theoretical framework that explains
the concepts and delivers techniques for analyzing data Includes
cases and exercises to guide students' learning Banasiewicz
integrates his knowledge from both his academic training and
professional experience, providing a thorough, comprehensive
approach that will serve graduate students of marketing research
and analytics well.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
