Winning Results with Google AdWords, Second Edition (Paperback, 2nd edition)

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! Create strategic groups of ads and keywords Understand Google's Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates

General

Imprint:	Osborne McGraw-Hill
Country of origin:	United States
Release date:	February 2009
First published:	2009
Authors:	Andrew Goodman
Dimensions:	232 x 186 x 20mm (L x W x T)
Format:	Paperback
Pages:	376
Edition:	2nd edition
ISBN-13:	978-0-07-149656-8
Categories:	Books > Business & Economics > Business & management > E-commerce
LSN:	0-07-149656-4
Barcode:	9780071496568

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!