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Film and Television Distribution and the Internet - A Legal Guide for the Media Industry (Paperback)
Loot Price: R1,738
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Film and Television Distribution and the Internet - A Legal Guide for the Media Industry (Paperback)
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There is no area of business that is more dramatically affected by
the explosion of web-based services delivered to computers, PDAs
and mobile phones than the film and television industries. The web
is creating radical new ways of marketing and delivering television
and film content; one that draws in not simply traditional
broadcasters and producers but a whole new range of organizations
such as news organizations, web companies and mobile phone service
providers. This companion volume to Andrew Sparrow's Music
Distribution and the Internet: A Legal Guide for the Music Business
focuses on the practical application of UK and EU law as it applies
to the distribution of television and film through the internet.
This includes terms of contract and copyright as they affect
studios, broadcasters, sales agents, distributors, internet service
providers, film financiers, and online film retailers; as well as
areas such as the licensing of rights. It also covers the
commercial aspects of delivering film and television services to a
customer base, including engaging with new content platforms,
strategic agreements with content aggregators, protecting and
exploiting intellectual property rights, data and consumer
protection, and payment, online marketing and advertising. The
opportunities for companies operating in this area are
extraordinary (as are the legal implications) and Andrew Sparrow's
highly practical guide provides an excellent starting point for
navigating through what is a complex area of regulation, contract,
copyright and consumer law.
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