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A Promise Fulfilled - Elia Costandi Nuqul and His Business Odyssey (Hardcover)
Loot Price: R1,481
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A Promise Fulfilled - Elia Costandi Nuqul and His Business Odyssey (Hardcover)
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In 1948, a refugee from his native Palestine, unable to finish his
education and forced to abandon his family's property and
possessions, all the cards were stacked against Elia Nuqul. Growing
up in the ancient town of Ramleh, Elia Nuqul's sole ambition was to
be an engineer. In 1948, he was beginning his studies at the
American University of Beirut when his family were expelled from
their home during the catastrophic War of 1948 and seek sanctuary
elsewhere. Elia Nuqul at once gave up his studies to join them in
Jordan where he immediately assumed responsibility for his family's
welfare.Yet, somehow, despite this inauspicious start, Elia Nuqul
managed to fulfil his early promise and become one of the most
successful businessmen in the Middle East. How did he make this
extraordinary journey and what does his unique story teach us, not
only about the world of business but also about adapting to life in
exile? How has he bridged the gap between being Palestinian and
Jordanian? And how does he juggle the management of an
international business empire with the Middle Eastern tradition of
commitment to family?" A Promise Fulfilled" vividly explores Elia
Nuqul's long and productive life and demonstrates how his core
values of loyalty, innovation and attention to detail lie at the
heart of a family company which stands as an example throughout the
Middle East and beyond.
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