Strategic Innovative Marketing and Tourism - 8th ICSIMAT, Northern Aegean, Greece, 2019 (Hardcover, 1st ed. 2020)

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	March 2020
First published:	2020
Editors:	Androniki Kavoura • Efstathios Kefallonitis • Prokopios Theodoridis
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	1105
Edition:	1st ed. 2020
ISBN-13:	978-3-03-036125-9
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business mathematics & systems > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	3-03-036125-X
Barcode:	9783030361259

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