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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Strategic Innovative Marketing and Tourism - 8th ICSIMAT, Northern Aegean, Greece, 2019 (Hardcover, 1st ed. 2020)
Loot Price: R10,126
Discovery Miles 101 260
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Strategic Innovative Marketing and Tourism - 8th ICSIMAT, Northern Aegean, Greece, 2019 (Hardcover, 1st ed. 2020)
Series: Springer Proceedings in Business and Economics
Expected to ship within 10 - 15 working days
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This book covers a very broad range of topics in marketing,
communication, and tourism, focusing especially on new perspectives
and technologies that promise to influence the future direction of
marketing research and practice in a digital and innovational era.
Among the areas covered are product and brand management, strategic
marketing, B2B marketing and sales management, international
marketing, business communication and advertising, digital and
social marketing, tourism and hospitality marketing and management,
destination branding and cultural management, and event marketing.
The book comprises the proceedings of the International Conference
on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where
researchers, academics, and government and industry practitioners
from around the world came together to discuss best practices, the
latest research, new paradigms, and advances in theory. It will be
of interest to a wide audience, including members of the academic
community, MSc and PhD students, and marketing and tourism
professionals.
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