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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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The Language of Advertising - Written Texts (Hardcover)
Loot Price: R3,875
Discovery Miles 38 750
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The Language of Advertising - Written Texts (Hardcover)
Series: Intertext
Expected to ship within 12 - 17 working days
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The Intertext series has been specifically designed to meet the
needs of contemporary English Language Studies. The core book,
Working with Texts, is the foundation text which provides an
introduction to language analysis. It is complemented by a range of
'satellite' titles which provide students with hands-on practical
experience of textual analysis through special topics. They can be
used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts,
The Language of Advertising covers all aspects of advertising
language, from the interrelation of language, image and layout to
the discourse between 'reader' and advertisement. The second
edition has been substantially rewritten to incorporate recent
developments in the field. Features include: * a range of new
advertisements, from Orange to Young Person's Railcard * new
material on internet advertising and its influence on paper texts *
new material on advertising designed to be seen 'on the move' * new
activities to support student-directed study * updated Further
Reading sections and a list of URLs for students to visit.
General
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