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The American Tourist & Ireland (Paperback)
Loot Price: R2,071
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The American Tourist & Ireland (Paperback)
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This book examines the place and importance of the American tourist
within the Irish tourism industry. It explores in detail the many
facets of the relationship existing between this client sector and
the island of Ireland. The American tourist contributes more per
capita to the Irish tourism industry than any other tourist. The
essential importance of tourism to the economy of Ireland is proven
by exchequer returns, and it is evident from industry assessments
that the American tourist is a key contributor to this sector. In
order to understand the complexities that govern the motivating
factors underlying American tourist interest in Ireland, this book
examines the singular historical, psychological, emotional,
commercial, political, marketing, and logistical dimensions that
will afford industry practitioners, academics, business
professionals and tourism marketers the relevant knowledge from
which deductible theories, conclusions and recommendations can be
extracted.
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