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The American Tourist & Ireland (Paperback) Loot Price: R2,071
Discovery Miles 20 710
The American Tourist & Ireland (Paperback): Angela Wright

The American Tourist & Ireland (Paperback)

Angela Wright

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Loot Price R2,071 Discovery Miles 20 710 | Repayment Terms: R194 pm x 12*

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This book examines the place and importance of the American tourist within the Irish tourism industry. It explores in detail the many facets of the relationship existing between this client sector and the island of Ireland. The American tourist contributes more per capita to the Irish tourism industry than any other tourist. The essential importance of tourism to the economy of Ireland is proven by exchequer returns, and it is evident from industry assessments that the American tourist is a key contributor to this sector. In order to understand the complexities that govern the motivating factors underlying American tourist interest in Ireland, this book examines the singular historical, psychological, emotional, commercial, political, marketing, and logistical dimensions that will afford industry practitioners, academics, business professionals and tourism marketers the relevant knowledge from which deductible theories, conclusions and recommendations can be extracted.

General

Imprint: VDM Verlag
Country of origin: Germany
Release date: July 2011
First published: July 2011
Authors: Angela Wright
Dimensions: 229 x 152 x 38mm (L x W x T)
Format: Paperback - Trade
Pages: 672
ISBN-13: 978-3-639-36981-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-639-36981-5
Barcode: 9783639369816

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