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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Online Consumer Behavior - Theory and Research in Social Media, Advertising and E-tail (Hardcover, New) Loot Price: R3,739

Discovery Miles 37 390

Repayment Terms: R350 pm x 12*

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Online Consumer Behavior - Theory and Research in Social Media, Advertising and E-tail (Hardcover, New): Angeline Close...

Online Consumer Behavior - Theory and Research in Social Media, Advertising and E-tail (Hardcover, New)

Angeline Close Scheinbaum

Series: Marketing and Consumer Psychology Series

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Loot Price R3,739 Discovery Miles 37 390 | Repayment Terms: R350 pm x 12*

Expected to ship within 12 - 17 working days

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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Marketing and Consumer Psychology Series
Release date:	April 2012
First published:	2012
Editors:	Angeline Close Scheinbaum
Dimensions:	229 x 152 x 26mm (L x W x T)
Format:	Hardcover
Pages:	400
Edition:	New
ISBN-13:	978-1-84872-969-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-84872-969-3
Barcode:	9781848729698