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Consumer Sensory Testing For Product Development (Hardcover, 1998 ed.) Loot Price: R2,775
Discovery Miles 27 750
Consumer Sensory Testing For Product Development (Hardcover, 1998 ed.): Anna V. A Resurreccion

Consumer Sensory Testing For Product Development (Hardcover, 1998 ed.)

Anna V. A Resurreccion

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Loot Price R2,775 Discovery Miles 27 750 | Repayment Terms: R260 pm x 12*

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This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.

General

Imprint: Aspen Publishers Inc.,U.S.
Country of origin: United States
Release date: June 1998
First published: 1998
Authors: Anna V. A Resurreccion
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Hardcover
Pages: 254
Edition: 1998 ed.
ISBN-13: 978-0-8342-1209-1
Categories: Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > General
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LSN: 0-8342-1209-9
Barcode: 9780834212091

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