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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries
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Consumer Sensory Testing For Product Development (Hardcover, 1998 ed.)
Loot Price: R3,126
Discovery Miles 31 260
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Consumer Sensory Testing For Product Development (Hardcover, 1998 ed.)
Expected to ship within 10 - 15 working days
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This book provides comprehensive information on all aspects of
consumer affective testing, including principles, application and
implementation of consumer affective tests, data collection,
statistical analysis, and interpretation of results. New approaches
not previously covered in the literature include: 1) methodologies
for testing of young children and the elderly and issues related to
testing with individuals in these age groups, 2) an in-depth
discussion of the development and maintenance of a consumer
database, 3) qualitative consumer research methods, 4) simulated
supermarket setting tests, and 5) use of mobile laboratory in
consumer tests.
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